Future of the Family

Demographic, economic and cultural factors are reshaping the long-standing nuclear family stereotype. The family is becoming smaller, with fewer children and extended family members, and more prone to collapse. Single-person and single-parent homes are on the rise, and must be catered to by brands and states appropriately. This report will analyse the future of the family, the reasons behind the evolution of the household, and the resulting lessons and takeaways for companies.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment