The term 'online video platform' (OVP) refers to a software as a service (SaaS) model for licensing online video content that enables video producers to input, convert, manage, publish, analyze, store, and monetize online video. To process and deliver online video material to the target audience, an OVP is utilized. Some services allow users to stream live videos in addition to providing recorded, on demand video.
Media and entertainment organizations are focusing more on OVPs to efficiently manage, publish, and monetize video content. The popularity of online videos has surpassed that of the conventional methods of watching video content, such as television and other media, which significantly contributes toward the growth of the global market for online video platforms. As a result of organizations realizing the popularity of online videos in the media and entertainment industry, they are heavily investing in online video production, which is p Incipally responsible for the market expansion. Furthermore, rise in spending on online video advertising serves as a key driving force of the market for online video platforms. The existence of open source and free online video platforms, however, is a barrier to this market expansion. On the contrary, live streaming of video content and Increase in investments in online video content are anticipated to offer remunerative opportunities for the market growth during the forecast period.
Furthermore, the key factors impacting the global online video platform market growth Include rise in number of streaming services and Increase in popularity of live streams are primarily. However, availability of open-source video platforms affects the market growth to some extent. Conversely, an Increase in penetration of smart phones is expected to provide lucrative opportunities for market growth during the forecast period.
The global online video platform market is segmented into type, application, end user, and region. Depending on type, the market is divided into video analytics, video content delivery network, video content management, mobile video, live streaming, and others. According to the application, it is classified into video sharing, commercial video platform, and others. By end user, it is categorized into individual, content creators, and brand & enterprises segments. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the online video platform industry are Akamai Technologies, Brightcove Inc., Endavo Media., Adobe Inc., Kaltura, Inc., Mediamelon, Inc., Panopto, Comcast, Wistia, and JW Player. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the online video platform industry globally.
Depending on type, the video content management segment held the major share of global online video platform market share in 2022. The video content management system offers a dynamic mechanism to ensure the correct content reaches the right viewers at the right time. The need for a video content management system is recognized by video producers and businesses as a solution to these issues, which primarily fuels the expansion of this market. Businesses are able to keep up with the Increasing demand due to new developments in recording, streaming, and content management. This Increases value in fields such as training, internal communications, and knowledge management. The live streaming segment would showcase the fastest growing during the forecast period, owing to its appealing features, such as an interactive and real-time connection between viewers and the video makers, consumers choose live content over on-demand content.
Region-wise, North America garnered the highest share of global online video platform market size in 2022, and is projected to retain its dominance by 2032, owing to Increase in investments are expected to flow into the entertainment and media sector as a result of Increased infrastructure investment in the U.S. The market for online video platforms in North America is expanding as a result of the surge in popularity of over-the-top (OTT) video services in the U.S. and Canada. The Asia-Pacific region would also portray the fastest growing during the forecast period, owing to enhanced wireless telecom networks and easy internet access become more widespread in developing nations in this region. Moreover, China have advantage to distribute premium content and monetize via online video due to large-scale investment in original and acquired over-the-top (OTT) content and a relatively smaller market for traditional Pay TV.
Media and entertainment organizations are focusing more on OVPs to efficiently manage, publish, and monetize video content. The popularity of online videos has surpassed that of the conventional methods of watching video content, such as television and other media, which significantly contributes toward the growth of the global market for online video platforms. As a result of organizations realizing the popularity of online videos in the media and entertainment industry, they are heavily investing in online video production, which is p Incipally responsible for the market expansion. Furthermore, rise in spending on online video advertising serves as a key driving force of the market for online video platforms. The existence of open source and free online video platforms, however, is a barrier to this market expansion. On the contrary, live streaming of video content and Increase in investments in online video content are anticipated to offer remunerative opportunities for the market growth during the forecast period.
Furthermore, the key factors impacting the global online video platform market growth Include rise in number of streaming services and Increase in popularity of live streams are primarily. However, availability of open-source video platforms affects the market growth to some extent. Conversely, an Increase in penetration of smart phones is expected to provide lucrative opportunities for market growth during the forecast period.
The global online video platform market is segmented into type, application, end user, and region. Depending on type, the market is divided into video analytics, video content delivery network, video content management, mobile video, live streaming, and others. According to the application, it is classified into video sharing, commercial video platform, and others. By end user, it is categorized into individual, content creators, and brand & enterprises segments. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The market players operating in the online video platform industry are Akamai Technologies, Brightcove Inc., Endavo Media., Adobe Inc., Kaltura, Inc., Mediamelon, Inc., Panopto, Comcast, Wistia, and JW Player. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the online video platform industry globally.
Depending on type, the video content management segment held the major share of global online video platform market share in 2022. The video content management system offers a dynamic mechanism to ensure the correct content reaches the right viewers at the right time. The need for a video content management system is recognized by video producers and businesses as a solution to these issues, which primarily fuels the expansion of this market. Businesses are able to keep up with the Increasing demand due to new developments in recording, streaming, and content management. This Increases value in fields such as training, internal communications, and knowledge management. The live streaming segment would showcase the fastest growing during the forecast period, owing to its appealing features, such as an interactive and real-time connection between viewers and the video makers, consumers choose live content over on-demand content.
Region-wise, North America garnered the highest share of global online video platform market size in 2022, and is projected to retain its dominance by 2032, owing to Increase in investments are expected to flow into the entertainment and media sector as a result of Increased infrastructure investment in the U.S. The market for online video platforms in North America is expanding as a result of the surge in popularity of over-the-top (OTT) video services in the U.S. and Canada. The Asia-Pacific region would also portray the fastest growing during the forecast period, owing to enhanced wireless telecom networks and easy internet access become more widespread in developing nations in this region. Moreover, China have advantage to distribute premium content and monetize via online video due to large-scale investment in original and acquired over-the-top (OTT) content and a relatively smaller market for traditional Pay TV.
Top impacting factors
Rise in number of streaming services
Introduction of streaming services such as Netflix, Amazon Prime Video, and Disney+ has provided consumers with more alternatives for watching TV series, movies, and original material online. With their rising popularity, these services are altering how consumers view videos and shattering conventional TV and movie distribution models. Businesses may now more easily and affordably distribute high-quality video content online due to technological improvements. New competitors can now enter the market and compete with long-standing companies. In addition, alterations in consumer preferences have been a significant factor. Consumers' desires for convenience and flexibility are met by streaming services. Consumers can watch their chosen TV episodes and movies on their own time without worrying about advertising or missing an episode. Moreover, rise of streaming services is spurring new product development. Businesses are investing heavily in original content, which is now a major differentiation for streaming services. High-quality movies and television shows have been produced as a result, and new talent has had possibilities to break into the business. Therefore, all of these factors are fostering global market expansion and are anticipated to do so during the forecast period.Increase in popularity of live streaming
Online videos are now an essential part of marketers' and businesses' strategic business plans for swaying consumers' purchasing decisions. The use of live video streaming has further become the norm among brand owners. Live streaming describes broadcasts that happen in real time over the internet. Innovative video projects and campaigns that live stream have become a viable choice for B2C and B2B communication. Live streaming services have received significant investment from a number of social media platforms, Including Facebook, YouTube, Snapchat, and Twitter. Live streaming speed up how quickly videos stream over the internet. More than 80% of all internet traffic was derived from video streaming by 2021. Live streaming adds specific elements to digital communication, so brands use it to deliver online education, product launches, news & politics, humor, and regular programs. Brands employ micropayments, mid-roll video advertising, and social platform payments to monetize live video streaming. Thus, Increase in popularity of live streaming notably contributes toward the market growth.Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the online video platform market analysis from 2022 to 2032 to identify the prevailing online video platform market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the online video platform market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global online video platform market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Video Content Management
- Video Content Delivery Network
- Video Analytics
- Mobile Video
- Live Steaming
- Others
By Application
- Video Sharing
- Commercial Video Platforms
- Others
By End User
- Brands and Enterprises
- Content Creators
- Individual
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Akamai Technologies
- Comcast
- Endavo Media
- Kaltura, Inc.
- JW Player
- Panopto
- Mediamelon, Inc.
- Brightcove Inc.
- Wistia
- Adobe Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ONLINE VIDEO PLATFORM MARKET, BY TYPE
CHAPTER 5: ONLINE VIDEO PLATFORM MARKET, BY APPLICATION
CHAPTER 6: ONLINE VIDEO PLATFORM MARKET, BY END-USER
CHAPTER 7: ONLINE VIDEO PLATFORM MARKET, BY GEOGRAPHY
CHAPTER 8: COMPANY PROFILES
Executive Summary
According to a new report, titled, 'Online Video Platform Market,' The online video platform market was valued at $7.5 billion in 2022, and is estimated to reach $43.2 billion by 2032, growing at a CAGR of 19.5% from 2023 to 2032.A video hosting service, online video platform enables users to download, view, save, and broadcast videos via the Internet. Videos are uploaded using hosting service websites as well as any desktop or mobile application. The platform might be used for video monitoring, online learning, communication, and more. A significant factor that is expected to drive the demand for online video platforms at an exponential rate is the increased penetration of mobiles and tablets with rise in trend of digitization. With an evolution toward professional mobility and increase in use of numerous applications such as Facebook, YouTube, Twitter, and Instagram, online video streaming has significantly gained popularity in business settings, thus exploiting the power of portable communication devices. The popularity of online videos has surpassed that of the conventional methods of watching video content, such as television and other media, which significantly contributes toward the growth of the global market for online video platforms. As a result of organizations realizing the popularity of online videos in the media and entertainment industry, they are heavily investing in online video production, which is principally responsible for the market expansion.
Furthermore, rise in spending on online video advertising serves as a key driving force of the market for online video platforms. The existence of open source and free online video platforms, however, is a barrier to this market expansion. On the contrary, live streaming of video content and increase in investments in online video content are anticipated to offer remunerative opportunities for the market growth during the forecast period.
Furthermore, the key factors impacting the global online video platform market growth include rise in number of streaming services and increase in popularity of live streams are primarily. However, availability of open-source video platforms affects the market growth to some extent. Conversely, an increase in penetration of smart phones is expected to provide lucrative opportunities for online video platform market forecast.
On the basis of end user, the brands and enterprises segment dominated the global online video platform market share in 2022, and is expected to rule the boost by 2032, owing businesses and brands may easily manage and broadcast videos with the help of online video platforms. Various brands are embracing the trend of streaming live events and on-demand media. Due to the platform's use of conversion-driven video techniques, companies and businesses may increase their leads and revenue. The individual segment would also display the fastest growth throughout the forecast period, owing to digitalization and increasing number of mobile users use internet video platform to publish, store, convert, and playback video content via a structured, massive system that can provide income.
Region-wise, North America garnered the highest share of global online video platform market size in 2022, and is projected to retain its dominance by 2032, owing to increase in investments are expected to flow into the entertainment and media sector as a result of increased infrastructure investment in the U.S. The market for online video platforms in North America is expanding as a result of the surge in popularity of over-the-top (OTT) video services in the U.S. and Canada. The Asia-Pacific region would also portray the fastest growing during the forecast period, owing to enhanced wireless telecom networks and easy internet access become more widespread in developing nations in this region. Moreover, China have advantage to distribute premium content and monetize via online video due to large-scale investment in original and acquired over-the-top (OTT) content and a relatively smaller market for traditional Pay TV.
The outbreak of COVID-19 pandemic had an enormous impact on the lives of people and the overall community as well as economy. Concerning the impact of COVID-19 on the market for online video platforms, it is obvious that the pandemic has sped up the use of digital and remote research tools. Social distancing policies have forced many firms to switch to virtual research methodologies, which has underlined the significance of having flexible and adaptable research tools in place. Overall, companies that are able to successfully navigate the risks and opportunities given by new research technologies are probably going to have a competitive advantage in their respective marketplaces. For instance, in May 2020, Minute Media, a UK-based digital-first media company, launched Voltax Video, an online video platform designed to improve the online video strategies of digital publishers. Voltax Video offers a publishing-as-a-service (PaaS) solution for other digital publishers using video technology tools to increase engagement, content, audiences, and monetization. With Voltax Video, upfront costs are eliminated, and scaling is built into the model to provide sophisticated insights and reporting for both publishers and viewers to create a more efficient and effective video experience.
Key findings of the study
- By type, the video content management segment leds the online video platform market in terms of revenue in 2022.
- By application, the video sharing segment dominated the online video platform market size in 2022.
- On the basis of end user, individual is the fastest growing segment with highest CAGR for online video platform market analysis.
- Region-wise, North America generated the highest revenue in 2022.
Companies Mentioned
- Akamai Technologies
- Comcast
- Endavo Media.
- Kaltura, Inc.
- JW Player
- Panopto
- Mediamelon, Inc.
- Brightcove Inc.
- Wistia
- Adobe Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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