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Online Video Platform Market in Media & entertainment by Type Application and End User - Global Opportunity Analysis and Industry Forecast, 2018-2025

  • ID: 4621208
  • Report
  • Region: Global
  • 295 pages
  • Allied Analytics LLP
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Online video platforms (OVP) are being used for processing and delivering online video content to the desired audience. OVP can be defined as license-based software as a service (SaaS) online video content solutions that permit video creators to ingest, transcode, manage, publish, syndicate, analyze, store, and monetize online video. In addition to host prerecorded, on demand video, some platforms also facilitate users to stream live videos. Media & entertainment companies are increasingly trusting OVPs to manage, publish, and monetize video content in a scalable manner.

The global online video platform in media & entertainment market is experiencing growth due to popularity of online videos that are surpassing the traditional way of viewing video content via TV and other channels. Organizations have realized the traction of online videos in media & entertainment sector, and thus, are investing heavily in online video creation, which is primarily driving the growth of this market. Further, increased expenditure on online video advertisement further acts as a driving force for the online video platform market. However, the availability of open source and free online video platform in the market is expected to hamper the growth of this market. Furthermore, increase in scope for live streaming of video content and rise in investments for streaming sports events live are creating lucrative opportunities for the online video platform market.

The global online video platform in media & entertainment market is segmented based on type, application, end user, and region. Based on type, it is divided into video analytics, video content delivery network, video content management, mobile video live streaming, and others. According to application, the market is classified into video sharing, commercial video platform, and others. By end users, it is categorized into individual, content creators and brand, and enterprises segments. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and Latin America Middle East and Africa (LAMEA).

This report provides the profiles of key players in this market namely, Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global online video platform in media & entertainment market along with current & future trends to elucidate the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on the market is provided.
Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global online video platform in media & entertainment industry.
Quantitative analysis from 2016 to 2025 is provided to determine the market potential.

KEY MARKET SEGMENTS

By Type

Video Analytics
Video Hosting
Video Content Management
Mobile Video
Live Steaming
Others

BY APPLICATION

Video Sharing
Commercial Video platforms
Others

BY END USER

Individual
Content creator
Brand and enterprises

BY REGION

North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Rest of Europe
Asia-Pacific
China
India
Japan
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa

KEY MARKET PLAYERS

Ooyala, Inc.
MediaMelon, INC.
Akamai Technologies
Kaltura Inc.
Panopto
Brightcove Inc.
Frame.io, Inc.
Limelight Networks Inc.
YouTube
Comcast Technology Solutions
Note: Product cover images may vary from those shown
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CHAPTER 1: INTRODUCTION
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. RESEARCH METHODOLOGY
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO PERSPECTIVE

CHAPTER 3: MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. PORTER'S FIVE FORCES ANALYSIS
3.4. KEY PLAYER POSITIONING, 2016
3.5. MARKET DYNAMICS
3.5.1. Drivers
3.5.1.1. Increasing popularity of the online video amongst viewers
3.5.1.2. Increased expenditure on online video advertisement
3.5.1.3. Proliferation of mobile phones
3.5.2. Restraint
3.5.2.1. Presence of open-source online video platform
3.5.3. Opportunity
3.5.3.1. Increasing scope for live streaming of videos

CHAPTER 4: ONLINE VIDEO PLATFORM MARKET, BY TYPE
4.1. OVERVIEW
4.2. VIDEO ANALYTICS
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country
4.3. VIDEO CONTENT DELIVERY NETWORK
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country
4.4. VIDEO CONTENT MANAGEMENT
4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast, by region
4.4.4. Market analysis by country
4.5. MOBILE VIDEO
4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast, by region
4.5.4. Market analysis by country
4.6. LIVE STEARMING
4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast, by region
4.6.4. Market analysis by country
4.7. OTHERS
4.7.1. Key market trends
4.7.2. Key growth factors and opportunities
4.7.3. Market size and forecast, by region
4.7.4. Market analysis by country

CHAPTER 5: ONLINE VIDEO PLATFORM MARKET, BY APPLICATION
5.1. OVERVIEW
5.2. VIDEO SHARING
5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region
5.2.4. Market analysis by country
5.3. COMMERCIAL VIDEO PLATFORMS
5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region
5.3.4. Market analysis by country
5.4. OTHERS
5.4.1. Key market trends
5.4.2. Key growth factors and opportunities
5.4.3. Market size and forecast, by region
5.4.4. Market analysis by country

CHAPTER 6: ONLINE VIDEO PLATFORM MARKET, BY END-USER
6.1. OVERVIEW
6.2. INDIVIDUAL
6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region
6.2.4. Market analysis by country
6.3. CONTENT CREATORS
6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region
6.3.4. Market analysis by country
6.4. BRANDS AND ENTERPRISES
6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast, by region
6.4.4. Market analysis by country

CHAPTER 7: ONLINE VIDEO PLATFORM MARKET, BY GEOGRAPHY
7.1. OVERVIEW
7.2. NORTH AMERICA
7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast
7.2.3.1. Market size and forecast, by type
7.2.3.2. Market size and forecast, by application
7.2.3.3. Market size and forecast, by end user
7.2.3.4. Market size and forecast, by country
7.2.3.5. U.S.
7.2.3.5.1. Market size and forecast, by type
7.2.3.5.2. Market size and forecast, by application
7.2.3.5.3. Market size and forecast, by end user
7.2.3.6. Canada
7.2.3.6.1. Market size and forecast, by type
7.2.3.6.2. Market size and forecast, by application
7.2.3.6.3. Market size and forecast, by end user
7.2.3.7. Mexico
7.2.3.7.1. Market size and forecast, by type
7.2.3.7.2. Market size and forecast, by application
7.2.3.7.3. Market size and forecast, by end user
7.3. EUROPE
7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast
7.3.3.1. Market size and forecast, by type
7.3.3.2. Market size and forecast, by application
7.3.3.3. Market size and forecast, by end user
7.3.3.4. Market size and forecast, by country
7.3.3.5. UK
7.3.3.5.1. Market size and forecast, by type
7.3.3.5.2. Market size and forecast, by application
7.3.3.5.3. Market size and forecast, by end user
7.3.3.6. Germany
7.3.3.6.1. Market size and forecast, by type
7.3.3.6.2. Market size and forecast, by application
7.3.3.6.3. Market size and forecast, by end user
7.3.3.7. France
7.3.3.7.1. Market size and forecast, by type
7.3.3.7.2. Market size and forecast, by application
7.3.3.7.3. Market size and forecast, by end user
7.3.3.8. Italy
7.3.3.8.1. Market size and forecast, by type
7.3.3.8.2. Market size and forecast, by application
7.3.3.8.3. Market size and forecast, by end user
7.3.3.9. Rest of Europe
7.3.3.9.1. Market size and forecast, by type
7.3.3.9.2. Market size and forecast, by application
7.3.3.9.3. Market size and forecast, by end user
7.4. ASIA-PACIFIC
7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast
7.4.3.1. Market size and forecast, by type
7.4.3.2. Market size and forecast, by application
7.4.3.3. Market size and forecast, by end user
7.4.3.4. Market size and forecast, by country
7.4.3.5. China
7.4.3.5.1. Market size and forecast, by type
7.4.3.5.2. Market size and forecast, by application
7.4.3.5.3. Market size and forecast, by end user
7.4.3.6. India
7.4.3.6.1. Market size and forecast, by type
7.4.3.6.2. Market size and forecast, by application
7.4.3.6.3. Market size and forecast, by end user
7.4.3.7. Japan
7.4.3.7.1. Market size and forecast, by type
7.4.3.7.2. Market size and forecast, by application
7.4.3.7.3. Market size and forecast, by end user
7.4.3.8. South Korea
7.4.3.8.1. Market size and forecast, by type
7.4.3.8.2. Market size and forecast, by application
7.4.3.8.3. Market size and forecast, by end user
7.4.3.9. Australia
7.4.3.9.1. Market size and forecast, by type
7.4.3.9.2. Market size and forecast, by application
7.4.3.9.3. Market size and forecast, by end user
7.4.3.10. Rest of APAC
7.4.3.10.1. Market size and forecast, by type
7.4.3.10.2. Market size and forecast, by application
7.4.3.10.3. Market size and forecast, by end user
7.5. LAMEA
7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast
7.5.3.1. Market size and forecast, by type
7.5.3.2. Market size and forecast, by application
7.5.3.3. Market size and forecast, by end user
7.5.3.4. Market size and forecast, by country
7.5.3.5. Latin America
7.5.3.5.1. Market size and forecast, by type
7.5.3.5.2. Market size and forecast, by application
7.5.3.5.3. Market size and forecast, by end user
7.5.3.6. Middle East
7.5.3.6.1. Market size and forecast, by type
7.5.3.6.2. Market size and forecast, by application
7.5.3.6.3. Market size and forecast, by end user
7.5.3.7. Africa
7.5.3.7.1. Market size and forecast, by type
7.5.3.7.2. Market size and forecast, by application
7.5.3.7.3. Market size and forecast, by end user

CHAPTER 8: COMPANY PROFILES
8.1. AKAMAI TECHNOLOGIES, INC.
8.1.1. Company overview
8.1.2. Company snapshot
8.1.3. Product portfolio
8.1.4. Business performance
8.1.5. Key strategic moves and developments
8.2. ALPHABET INC. (YOUTUBE)
8.2.1. Company overview
8.2.2. Company snapshot
8.2.3. Operating business segments
8.2.4. Product portfolio
8.2.5. Business performance
8.2.6. Key strategic moves and developments
8.3. BRIGHTCOVE INC.
8.3.1. Company overview
8.3.2. Company snapshot
8.3.3. Product portfolio
8.3.4. Key strategic moves and developments
8.4. COMCAST CORPORATION
8.4.1. Company overview
8.4.2. Company snapshot
8.4.3. Product portfolio
8.4.4. Business performance
8.4.5. Key strategic moves and developments
8.5. FRAME.IO, INC.
8.5.1. Company overview
8.5.2. Company snapshot
8.5.3. Operating business segments
8.5.4. Product portfolio
8.5.5. Business performance
8.5.6. Key strategic moves and developments
8.6. KALTURA INC.
8.6.1. Company overview
8.6.2. Company snapshot
8.6.3. Product portfolio
8.6.4. Key strategic moves and developments
8.7. LIMELIGHT NETWORKS, INC.
8.7.1. Company overview
8.7.2. Company snapshot
8.7.3. Product portfolio
8.7.4. Key strategic moves and developments
8.8. MEDIAMELON, INC.
8.8.1. Company overview
8.8.2. Company snapshot
8.8.3. Operating business segments
8.8.4. Product portfolio
8.8.5. Business performance
8.8.6. Key strategic moves and developments
8.9. OOYALA, INC.
8.9.1. Company overview
8.9.2. Company snapshot
8.9.3. Product portfolio
8.9.4. Key strategic moves and developments
8.10. PANOPTO INC.
8.10.1. Company overview
8.10.2. Company snapshot
8.10.3. Operating business segments
8.10.4. Product portfolio
8.10.5. Business performance
8.10.6. Key strategic moves and developments
Note: Product cover images may vary from those shown
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According to a recent report titled, Online Video Platform Market in Media and Entertainment by Type, Application, and End User: Global Opportunity Analysis and Industry Forecast, 2018-2025, the global online video platform marketin media and entertainment was valued at $218 million in 2016, and is projected to reach at $915 million by 2025, growing at a CAGR of 17.50% from 2018 to 2025.

Increase in use of the online video platform market in media and entertainment for online video advertising, surge in internet connectivity on mobile phones, and investment in creation of online videos owing to its tremendous popularity are anticipated to drive the global online video platform in media and entertainment market growth. In addition, rise in scope for live streaming of video content is expected to create lucrative opportunities for the growth of the market. However, availability of free and open-source online video platform in the media and entertainment market is anticipated to hamper its growth during the forecast period.

Based on type, the video content management segment dominated the online video platform market in media and entertainment in 2016. However, the live streaming segment is expected to witness the highest growth rate of 22.30%, owing to increase in demand for informative and interactive videos.

The global online video platform market in media and entertainment was dominated by brands and enterprises in 2016 due to increase in investment in online video advertising by brands. However, the individual end user segment is expected to witness the highest growth rate during the forecast period owing to rise in popularity of user generated content (UGC).

Key Findings of the Online Video Platform Market in Media & entertainment:

The individual segment is expected to exhibit significant increase in terms of growth during the forecast period.
In 2016, video sharing segment of the online video platform in media and entertainment market accounted for the highest revenue and is expected to remain dominant in the application segment of online video platform in media and entertainment market.
Asia-Pacific is projected to exhibit substantial growth during the forecast period.

Some of the key players operating in the online video platform marketin media and entertainment include, Ooyala Inc., MediaMelon Inc., Akamai technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube, and Comcast Technology Solutions.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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