Italy Snack Bar Market - Growth, Trends and Forecasts (2019 - 2024)

Market Overview

Italy snack bar market is forecasted to grow at a CAGR of 2.27% during the forecasted period (2019 - 2024).

• The Italian snack bar market is driven by the growing snacking habits of regional cuisines, along with strong demands for on-the-go vegetable-based snacks.
• The Italian marketplace is one of the largest markets for snack bars, followed by France, due to the rapidly expanding younger populations.
• Ingredients such as dark chocolate, granola, and spirulina are expected to be increasingly utilized for launching snack bars that are suitable for vegetarians, vegans, and people intolerant to gluten and lactose.

Scope of the Report

Italy snack bar market offers a range of product types including cereal, energy and other snack bars distributed through supermarket/hypermarket, convenience store, speciality stores, online stores, and other points of sales.

Key Market Trends

Cereal Based Bars are Gaining Momentum

Italians spend more on breakfast and cereal bars than energy bars. Cereal bars which include breakfast bars account for a significant share of the market followed by granola and muesli bars. Exotic high protein grains, such as chia seed, hemp, and quinoa in cereal bars offering increased nutritional benefits are accelerating granola/cereal bar sales. Energy bar accounts for the comparatively smaller share in the snack bar market, while is growing at a steady growth rate owing to consumer interest in high protein/energy based snacks. Organic cereal bar offers potential cereal bar market opportunity due to the high demand for organic products.

Protein Bars to Foster the Market Growth

The packaged food sector is being affected by market polarization. Due to increasing wellness concerns, coupled with an increase in protein bars unit prices incurred, consumers are demanding healthier and specifically tailored products, and deep discounts or promotional items. In the forecast period, Italian consumers are expected to continue to focus on products’ health features. Protein bars made with plant source are expected to see a positive momentum as they combine health features with the utmost portability and taste. Non-sugary/ Low-calorie protein bars are showing strong growth, which signals a shift in a consumer mindset to one focused on health.

Competitive Landscape

Italy snack bar market is highly fragmented due to the prevalence of several local and international players. Some of the dominant players in the market are Kellogg Company, General Mills Inc., Associated British Foods plc, and Nestlé. The European manufacturers are prominent in the market and increasingly adopting strategies such as merging and acquiring local players.


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