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South America Cereal Bar Market - Growth, Trends, and Forecast (2019 - 2024)

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    Report

  • 90 Pages
  • April 2019
  • Mordor Intelligence
  • ID: 4622641
UP TO OFF until Mar 31st 2024
Market Overview

South America Cereal Bar market is growing at a CAGR of 4.3% over the forecast period (2019-2024).
  • Consumer demand for convenient and healthy on-the-go snack options has by-far been the primary attribute for sales of cereal bars, in South America. The changing lifestyle of consumers involving the consumption of smaller meals is further leading to the increased consumption of these types of bars, which is expected to propel the demand for cereal bars
  • The traditional diet in South America that is mostly based on starch and sugar provides energy while raising the blood sugar level. Cereal bar, which is composed of healthy grains, along with nutritional ingredients, satisfies both hunger and nutrition, and therefore, is being considered as all-round product.

Scope of the Report

The South America Cereal Bar market is segmented by Product Type into Granola/Muesli Bars and Others. The Market is segmented by Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores and Others. The regional analysis of the market is also included.

Key Market Trends

Surge In The Consumption Of Healthy Food

With increasing awareness among consumers about healthy diet, cereal bars have become immensely popular, replacing chocolates, cakes, and biscuits, as convenient options to the consumers. Key players operating in the South American cereal bar market are continuously differentiating their products in terms of flavors, ingredients, size, and packaging, in order to gain a competitive advantage. The rising health consciousness among consumers and the growing popularity of organic foods and beverages are driving the demand for functional cereal bars across the region. To cater to this audience, the vendors are introducing several product categories that are organic and functional.

Granula/Muesli Bar Holds The Major Share

Change in the lifestyle of people in the country have increased the demand for convenient sources of nutrition that can be consumed on-the-go. This may be a major factor fueling the growth of the granola/muesli bars segment. Moreover, granola/muesli bars have also witnessed a change in ingredients, with the infusion of fibrous cereal grains, complemented with other fruits and nuts that are rich in micronutrients, such as vitamins and minerals. Thus, companies are offering them as a wholesome snack food. Granola/muesli bars are one among the leading categories with organic claims in South America. Kind and Nature Valley brands are the leading brands in the granola bars marketplace, owing to its portfolio expansion and effective distribution strategy.

Competitive Landscape

South America cereal bar market is a consolidated market with the major players holding the major market share. Sustainable competitive advantage through product innovation is the main criteria for the growth of the market share of major players across the region. Moreover, companies are using digital and social media advertisements to make consumers aware about the new product launches in the market.


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Table of Contents

1 INTRODUCTION
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
3.1 Market Overview
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Granola/Muesli Bars
5.1.2 Other Cereal Bars
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
5.3 South America
5.3.1 Brazil
5.3.2 Argentina
5.3.3 Rest of South America
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills Inc.
6.4.2 PepsiCo Inc.
6.4.3 The Kellogg Company
6.4.4 Nestle S.A
6.4.5 Clif Bar & Company
6.4.6 Mondelez International Inc.
6.4.7 Kind LLC
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • General Mills Inc.
  • PepsiCo Inc.
  • The Kellogg Company
  • Nestle S.A
  • Clif Bar & Company
  • Mondelez International Inc.
  • Kind LLC

Methodology

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