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South Africa Snack Bar Market - Segmented by Product Type and Distribution Channel - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4622667
  • Report
  • Region: Africa, South Africa
  • 110 pages
  • Mordor Intelligence
until Dec 31st 2019
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  • Clif Bar & Company
  • Enduren
  • Future Life
  • Kind LLC
  • Pvm
  • QuestNutrition LLC
  • MORE
The South Africa snack bar market is expected to reach USD 192.5 million by 2023 witnessing a healthy CAGR during the forecast period 2018-2023. The South Africa snack bar consumption crossed 9.07 million Kg in 2017, with Granola/Muesli bars the largest market.

Consumer preference for healthy snacks, expanding modern retail distribution channel and growing purchasing power is the primary driver for the market. Increasing demand for health & wellness products is another major factor fueling the snack bar market growth.

Convenience and Nutrition on Rising

Snacking is the most popular trend among consumers due to rising consumer class, urban population, and income growth. Consumers prefer to snack on sweet goods, such as sweet biscuits and baked goods. Snack bar owing to its nutritional component gained popularity among consumers. Snack bar contains protein content with a mix of multi cereal grains that increases its nutritional value. The demand for a snack bar with protein content is attracting consumers. Energy bar and snack bar are considered as premium products, which are always priced higher. Despite the high price, the snack bar demand is growing, owing to its convenient on-the-go package. Increased snacking on other products, such as savory snacks, sweet biscuits, and extruded snacks are affecting the snack bar market growth. Local taste preference and convenience are the next snack bar market opportunity. Vegan claim with plant protein, natural claim on sports bar is increasingly becoming popular.

Supermarkets Leading Sales

Convenience stores and supermarkets are the most significant distribution channel for snack bar retail sale, which is expected to dominate during the forecast period. Online sales are growing at a faster rate, recorded a 10.4% CAGR over the past five years. However, online retail only 1% of the market share. Changing lifestyle in South Africa has driven the sales of the modern retail channel, such as supermarkets/hypermarkets and online stores. Multiple brand product availability at discount prices offer an opportunity for companies to expand sales. Specialist retailers providing sports and energy bar products have struggled to maintain the market share in the past five years. The well-established supermarket observed the least growth rate during the historical period.

Key Developments

New product launch is the major strategy adopted by players followed by new packaging introduction. Companies are focusing on health & wellness products such as high protein energy bar with reduced calories for the targeted young population. Kellogg’s cereal and granola bar, Future Life smart protein bar, which contains essential nutrients with low calorie have performed well during the historic period.


Reasons to Purchase this Report

Analyzing the outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Country-level analysis integrating the demand and supply forces that are influencing the growth of the market
Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
Distribution Channel sales Analysis by Value
Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategy employed by the major market players
3-month analyst support, along with the Market Estimate sheet in excel

Customization of the Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs
Note: Product cover images may vary from those shown
2 of 5


  • Clif Bar & Company
  • Enduren
  • Future Life
  • Kind LLC
  • Pvm
  • QuestNutrition LLC
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market

2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Rising Demand for Healthy Snacking Expanding Modern Retail Channel Growing Purchasing Power
3.2.2 Restraints Increased Competition from Biscuits & Other Snacks
3.2.3 Opportunities Growing Demand for Functional Food
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition

4. Market Segmentation
4.1 By Product Type
4.1.1 Cereal Bar Granola/Muesli Bars Other Cereal Bars
4.1.2 Energy Bar
4.1.3 Other Snack Bar
4.2 By Distribution Channel
4.2.1 Convenience Stores
4.2.2 Specialist Retailers
4.2.3 Supermarkets and Hypermarkets
4.2.4 On-line Retail
4.2.5 Variety Stores
4.2.6 Other Distribution Channels

5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players

7. Companies Covered
7.1 Enduren
7.2 Future Life
7.3 Pvm
7.4 The kellogg company
7.5 Tiger Brands Limited
7.6 QuestNutrition LLC
7.7 The Kellogg Company
7.8 Clif Bar & Company
7.9 Kind LLC
7.10 The Hain Celestial Group, Inc.
7.11 General Mills Inc.,

8. Appendix
8.1 Disclaimer
8.2 Sources

List of Tables
1: Snack Bar Market Revenue, By Distribution Channel, South Africa, 2015-2023
2: Snack Bar Market: Revenue in USD million, by Product Type , South Africa, 2015-2023
3: Snack Bar Market: Revenue in USD million, by Cereal Bar , South Africa, 2015-2023
4: Snack Bar Market: Revenue in USD million, by Granola/Muesli Bars , South Africa, 2015-2023
5: Snack Bar Market: Revenue in USD million, by Other Cereal Bars , South Africa, 2015-2023
6: Snack Bar Market: Revenue in USD million, by Energy Bars , South Africa, 2015-2023
7: Snack Bar Market: Revenue in USD million, by Other Snack Bars , South Africa, 2015-2023
8: Snack Bar Market: Volume in million Kg, by Product Type, South Africa, 2015-2023
9: Snack Bar Market: Volume in million Kg, by Cereal Bar, South Africa, 2015-2023
10: Snack Bar Market: Volume in million Kg, by Granola/Muesli Bars, South Africa, 2015-2023
11: Snack Bar Market: Volume in million Kg, by Other Cereal Bars, South Africa,2015-2023
12: Snack Bar Market: Volume in million Kg, by Energy Bars, South Africa,2015-2023
13: Snack Bar Market: Volume in million Kg, by Other Snack Bars, South Africa, 2015-2023
Note: Product cover images may vary from those shown
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4 of 5
  • Enduren
  • Future Life
  • Pvm
  • The kellogg company
  • Tiger Brands Limited
  • QuestNutrition LLC
  • The Kellogg Company
  • Clif Bar & Company
  • Kind LLC
  • The Hain Celestial Group Inc.
Note: Product cover images may vary from those shown
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