Tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials, fueling an industry comprised of 20,000+ tattoo parlors or studios. The industry, which also includes body piercing, is estimated to be worth $3 billion, and is growing strongly. According to polls, 21% of Americans now have a tattoo (up from 16% in 2003), but sometimes they have regrets about getting them, thus opening up a new market-tattoo removal, which is driven by new laser equipment and technology. This is a fragmented market of local artists, but it can be quite lucrative, especially with multiple artists renting space and working for a studio.
This is a completely new Marketdata report. The following topics are covered: why demand exists, history and evolution of tattoo parlors and the services they offer, typical operations/staff, separate analyses and $ size of the markets for: tattoo studios, tattoo removal, and body piercing, trends and forecasts to 2020, operating ratios and profit margins, end-user demographics, estimated start-up costs, franchising, competitor profiles, and a comprehensive list of resources for follow-up. Includes custom online ISPA/Marketdata survey of med spas and their participation in tattoo removal services.
1. Introduction: Report Scope, Sources of Information, Methodology
2. Executive Overview of Major Findings
Highlights of all report chapters: nature of the tattoo studios business, typical services, reasons for recent growth, revenues, profits, industry structure, $ size of the combined tattoo studios market, tattoo removal market, body piercing market - 2007-2020 Forecast, 2014-2015 performance, customer demand/demographics, market trends and key issues, avg. tattoo artist salary, key operating ratios, outlook & forecasts, avg. income statement for tattoo parlor, franchising efforts, technology developments, dangers of infection, more.
3. Nature & Operations of Tattoo Parlors
- Summary and history of tattoos in the United States: discussion
- Estimated number of tattoo parlors, $ size of the market
- Good/typical locations for a tattoo parlor (home, retail, college, flea mkt.)
- Avg. salary of a tattoo artist: commissions, rental of retail store space,
- subcontractor status, training/expertise, apprentices, building clientele
- Tattoo studio operations: start-up costs, avg. revenues, expenses (rent, tools, marketing, equipment), profits
Table: Estimated income statement: avg. revenues and expenses, by type
- Potential dangers with inks, infections, FDA’s role
- Types of common tattoos, technology – smart tattoos
- Body piercings, costs.
4. Customer Demand & Demographics
- Who gets tattoos? – results of surveys/polls by Harris Polls, U.S News, other
- companies (2003, 2008, 2012 data)
- Percent of Americans with a tattoo (by age, race, sex, region, reasons, etc.)
- Attitudes toward persons with tattoos
- Piercings, Henna tattoos
- Findings of study by Public Opinion Laboratory at Northern Illinois University:
- characteristics of people with tattoos & body piercings (by gender, race,
- income, marital status, year of birth)
5. Market Size and Growth
Tattoo Parlors Market
- Summary & discussion of various estimates of no. of tattoo parlors, $ size of
- the industry (U.S. Census Bureau data, articles, trade groups, other mkt.
- research firms)
- 2012 Census data, product line sales, avg. annual receipts per establishment
- (tattoo studios, tattoo removal, body piercing services)
- How the business holds up in recessions, reasons for growing popularity of
- Estimated no. of parlors, avg. revenues per parlor/artist
- Marketdata estimates of $ annual revenues of tattoo parlors, tattoo removal,
- body piercing market: 2014-2015 performance, 2007-2020 Forecast,
- discussion of market estimates by U.S. News, other sources.
Tattoo Removal Market
- Types of laser equipment used (Q-switched lasers, pulse dye, CO2 lasers,
- diode, erg, yag, Palomar Medical Technologies etc.)
- Cost per session and no. of treatments needed, total cost
- American Academy of Dermatology 2004 survey findings
- Training of personnel
- Setting up a tattoo removal business: office layout, regulations, equipment,
- types of leases for laser machines, technology, marketing, staff)
- Tattoo removal demographics: sex, seize of tattoos, type ink used, typical
- patient motivations for removal, pricing, avg. revenue per patient)
- Marketdata estimates of $ annual revenues of tattoo removal market: 2014-
- 2015 performance, 2007-2020 Forecast, rational for estimates,
- discussion of estimates by other sources.
- Market size & potential: data from Dr. Tattoff company 10K info., Census,
- Dermatology Assn. – no of procedures.
- Cynosure’s PicoSure FDA approved device, company profile, revenues
- Skinial USA company profile
- Med Spas & Tattoo Removal: Findings of Custom ISPA/Marketdata
- Online Survey (Oct. 2015 survey of med spa owners: do they offer tattoo removal, sex mix of clients, use of existing/new staff, biggest competitors, cost per session, no. of sessions, total cost, plans to add service in next year, age & sex of clients, brands of laser equip. used)
The Body Piercing Market
- Discussion of market size, based on Zales 10K (owns Piercing Pagoda), and
- 2012 Census Bureau data
- Profile of Piercing Pagoda, 2012 financials from Zales financial summary
- (2009-2013, no. of sites, revenues per site, total revenues)
- Piercing Pagoda History & Description
- Acquisition of Piercing Pagoda by Zales (Oct. 2000)
- Marketdata estimates of $ annual revenues of body piercing market: 2014-
- 2015 performance, 2007-2020 Forecast.
6. Franchising & Company Profiles
- Why franchising hasn’t caught on in this industry
- Profiles of some companies that tried to franchise (background, cost to
- Purchase, interview comments by management, financials when avail.)
- Deja Vu Tattoo & Piercing Studios
- Piercing Pagoda (Zales)
- Dr. Tattoff Tattoo Removal
- Delete Tattoo Removal & Laser Salon
7. Reference Directory of Industry Information Sources
- Name/address/phone/key contacts: trade groups, journals, magazines, directories, special surveys, consultants, etc.