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U.S. Tattoo Parlors, Tattoo Removal & Body Piercing Services: An Industry Analysis

  • ID: 4649645
  • Report
  • November 2015
  • Region: United States
  • 95 Pages
  • Marketdata LLC
21% of Americans Now Have a Tattoo


  • BodyCo
  • Pierced?
  • Piercing Pagoda (Zales)
  • MORE

Tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials, fueling an industry comprised of 20,000+ tattoo parlors or studios. The industry, which also includes body piercing, is estimated to be worth $3 billion, and is growing strongly. According to polls, 21% of Americans now have a tattoo (up from 16% in 2003), but sometimes they have regrets about getting them, thus opening up a new market-tattoo removal, which is driven by new laser equipment and technology. This is a fragmented market of local artists, but it can be quite lucrative, especially with multiple artists renting space and working for a studio.

This is a completely new Marketdata report. The following topics are covered: why demand exists, history and evolution of tattoo parlors and the services they offer, typical operations/staff, separate analyses and $ size of the markets for: tattoo studios, tattoo removal, and body piercing, trends and forecasts to 2020, operating ratios and profit margins, end-user demographics, estimated start-up costs, franchising, competitor profiles, and a comprehensive list of resources for follow-up. Includes custom online ISPA/Marketdata survey of med spas and their participation in tattoo removal services.

Note: Product cover images may vary from those shown


  • BodyCo
  • Pierced?
  • Piercing Pagoda (Zales)
  • MORE

1. Introduction: Report Scope, Sources of Information, Methodology        
2. Executive Overview of Major Findings                                          
Highlights of all report chapters: nature of the tattoo studios business, typical services, reasons for recent growth, revenues, profits, industry structure, $ size of the combined tattoo studios market, tattoo removal market, body piercing market - 2007-2020 Forecast, 2014-2015 performance, customer demand/demographics, market trends and key issues, avg. tattoo artist salary, key operating ratios, outlook & forecasts, avg. income statement for tattoo parlor, franchising efforts, technology developments, dangers of infection, more.

3. Nature & Operations of Tattoo Parlors                                        

  • Summary and history of tattoos in the United States: discussion
  • Estimated number of tattoo parlors, $ size of the market
  • Good/typical locations for a tattoo parlor (home, retail, college, flea mkt.)
  • Avg. salary of a tattoo artist: commissions, rental of retail store space,
  • subcontractor status, training/expertise, apprentices, building clientele
  • Tattoo studio operations: start-up costs, avg. revenues, expenses (rent, tools, marketing, equipment), profits

Table: Estimated income statement: avg. revenues and expenses, by type

  • Potential dangers with inks, infections, FDA’s role
  • Types of common tattoos, technology – smart tattoos
  • Body piercings, costs.

4. Customer Demand & Demographics                                            

  • Who gets tattoos? – results of surveys/polls by Harris Polls, U.S News, other
  • companies (2003, 2008, 2012 data)
  • Percent of Americans with a tattoo (by age, race, sex, region, reasons, etc.)
  • Attitudes toward persons with tattoos
  • Piercings, Henna tattoos
  • Findings of study by Public Opinion Laboratory at Northern Illinois University:
  • characteristics of people with tattoos & body piercings (by gender, race,
  • income, marital status, year of birth)

5. Market Size and Growth                                                               

Tattoo Parlors Market   

  • Summary & discussion of various estimates of no. of tattoo parlors, $ size of
  • the industry (U.S. Census Bureau data, articles, trade groups, other mkt.
  • research firms)
  • 2012 Census data, product line sales, avg. annual receipts per establishment
  • (tattoo studios, tattoo removal, body piercing services)
  • How the business holds up in recessions, reasons for growing popularity of
  • tattoos
  • Estimated no. of parlors, avg. revenues per parlor/artist
  • Marketdata estimates of $ annual revenues of tattoo parlors, tattoo removal,
  • body piercing market: 2014-2015 performance, 2007-2020 Forecast,
  • discussion of market estimates by U.S. News, other sources.

Tattoo Removal Market  

  • Types of laser equipment used (Q-switched lasers, pulse dye, CO2 lasers,
  • diode, erg, yag, Palomar Medical Technologies etc.)
  • Cost per session and no. of treatments needed, total cost
  • American Academy of Dermatology 2004 survey findings
  • Training of personnel
  • Setting up a tattoo removal business: office layout, regulations, equipment,
  • types of leases for laser machines, technology, marketing, staff)
  • Tattoo removal demographics: sex, seize of tattoos, type ink used, typical
  • patient motivations for removal, pricing, avg. revenue per patient)
  • Marketdata estimates of $ annual revenues of tattoo removal market: 2014-
  • 2015 performance, 2007-2020 Forecast, rational for estimates,
  • discussion of estimates by other sources.
  • Market size & potential: data from Dr. Tattoff company 10K info., Census,
  • Dermatology Assn. – no of procedures.
  • Cynosure’s PicoSure FDA approved device, company profile, revenues
  • Skinial USA company profile
  • Med Spas & Tattoo Removal: Findings of Custom ISPA/Marketdata
  • Online Survey (Oct. 2015 survey of med spa owners: do they offer tattoo removal, sex mix of clients, use of existing/new staff, biggest competitors, cost per session, no. of sessions, total cost, plans to add service in next year, age & sex of clients, brands of laser equip. used)

The Body Piercing Market    

  • Discussion of market size, based on Zales 10K (owns Piercing Pagoda), and
  • 2012 Census Bureau data
  • Profile of Piercing Pagoda, 2012 financials from Zales financial summary
  • (2009-2013, no. of sites, revenues per site, total revenues)
  • Piercing Pagoda History & Description
  • Acquisition of Piercing Pagoda by Zales (Oct. 2000)
  • Marketdata estimates of $ annual revenues of body piercing market: 2014-
  • 2015 performance, 2007-2020 Forecast.

6. Franchising & Company Profiles  

  • Why franchising hasn’t caught on in this industry
  • Profiles of some companies that tried to franchise (background, cost to
  • Purchase, interview comments by management, financials when avail.)
    • Deja Vu Tattoo & Piercing Studios
    • BodyCo
    • Pierced?
    • Piercing Pagoda (Zales)
    • Dr. Tattoff Tattoo Removal
    • Delete Tattoo Removal & Laser Salon

7. Reference Directory of Industry Information Sources                         

  • Name/address/phone/key contacts: trade groups, journals, magazines, directories, special surveys, consultants, etc.
Note: Product cover images may vary from those shown
  • BodyCo
  • Deja Vu Tattoo & Piercing Studios
  • Delete Tattoo Removal & Laser Salon
  • Dr. Tattoff Tattoo Removal
  • Pierced?
  • Piercing Pagoda (Zales)
Note: Product cover images may vary from those shown