As intimate wear or apparels are worn as second layer of clothes, it is also referred as second skin. Predominantly, intimate wear is used to alter body shape and maintain personal hygiene. Initially, lingerie was a term for intimate wear worn by women. However, etymology has changed with the emergence of brands, such as Menagerie, that focus on the male intimate wear. Although intimate wear seldom received attention; yet the changing perspective of intimate wear from need-based to aspiration-based results in surge in demand for these apparels. The focus has drifted from only durability and comfort to fashion.
Factors such as changes in lifestyle, rise in awareness regarding hygiene, change in demographic dividend, and customization of product portfolios boost the growth of the intimate wear market. In addition, high fashion consciousness among women is also expected to propel this market. However, prevalence of dermatological conditions in some cases has affected the growth of this market. However, enhancing the fabric being used to manufacture intimate wear offers promising opportunities for the market players.
Furthermore, the market has witnessed a growth in trend of use of stretchable fabric by key players. For instance, Jockey is planning to cater to the rise in demand for stretchable fabric as the fabric offers extra comfort and fitting. Moreover, initiatives taken by government of developing countries such as India has made this market more profitable for market players. For instance, â€œMake in Indiaâ€ campaign by the Indian government attracts international brands to set up their manufacturing plants in India as this is expected to reduce the cost of operation. Similarly, the U.S. government has designed an innerwear equipped with sensors, to get data about fightersâ€™ wellbeing during war. These inner wears are designed in response to rise in rate of pelvic injuries among the armed forces at war zone. Use of manufacturing undergarments with such innovative concepts by industry players is expected to help consumers track health issues as well as provide extra protection.
The global intimate wear market is analyzed by gender, age, price, distribution channel, and region. Based on gender, it is broadly categorized for women and men. Furthermore, women intimate wear comprises shapewear, sleepwear, sportswear, and maternity wear, while for men, it includes vests, briefs, and others. Based on age, the market is divided into age groups of 13â€“17 years, 18â€“35 years, and 36 years & above. Based on price, intimate wears are categorized into luxury, super-premium, premium, medium, economy, and low. Different distribution channels taking part in the supply chain management are mass merchandizers, specialized stores, mono brand stores, and others. Based on region, the market has been analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).
The top market players in the global intimate wear market include L Brand Inc., Berkshire Hathaway Inc., American Eagle Outfitters (Aerie), Hanes Brands Inc., Jockey International Inc., Triumph International Ltd., Hanky Panky Ltd., PVH Corporation, MAS Holdings Ltd., and Chantelle SA.
Key Benefits for Intimate Wear Market:
This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global intimate wear market size from 2018 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions have been mapped based on their market shares.
Porters Five Forces analysis highlights the potency of the buyers and the suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier buyer network.
A comprehensive analysis of factors that drive and restrict the growth of the global intimate wear market is provided.
An in-depth analysis of the market assists in determining the prevailing market opportunities.
The report includes details of the analysis of the regional and global markets, key players, market segments, application areas, and growth strategies.
Intimate Wear Key Market Segments:
- Maternity wear
- Regular Briefs
- Boxer Briefs
- Boxer Shorts
- Trunks Briefs
- 13-17 Years
- 18-35 Years
- 36 Years & Above
- By Distribution Channel
- Mass Merchandizers
- Mono Brand Stores
- Specialized Stores
- North America
- Rest of Europe
- Rest of APAC
- Latin America
- Middle East
Other prominent players in intimate wear market are as follows.
- Beijing Bird Fibrils Garments
- Bare Necessities Inc.
- Cosmo Lady (China) Holdings
- JC Penny Co.
- Lise Charmel Lingerie SA
- Shenzhen Maniform Lingerie Co. Ltd.,
- Beijing Tinsino Clothing Co Ltd Tinsino
- Stella McCartney Ltd
- Wacoal Corporation
- Urban Outfitters Inc.
- Wolf Lingerie Ltd.
- Shenzhen Huijie Group Co., Ltd.
1.1. Report Description
1.2. Key Market Benefits For Stakeholders
1.3. Key Market Segments
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market Definition And Scope
3.2. Key Findings
3.3. Top Impacting Factors
3.4. Top Investment Pockets
3.5. Top Winning Strategies
3.6. Value Chain Analysis
3.6.1. Raw material supplier
3.6.2. Intimate apparel manufacturers
3.7. Porter's Five Force Analysis
3.8. Market Player Positioning, 2017
3.9. Market Dynamics
220.127.116.11. Dynamic fashion trend and its influence over consumers
18.104.22.168. Inclination towards athleisure wear
22.214.171.124. Rapid growth of online retail platform
126.96.36.199. Changing lifestyle of consumers
188.8.131.52. Women empowerment and its impact on the lingerie industry
184.108.40.206. Changing demographic dividend
220.127.116.11. Consumer buying behavior
18.104.22.168. Customization of product portfolios
22.214.171.124. Prevalence of dermatological condition among intimate apparel wearers
126.96.36.199. Innovative innerwear designs incorporating technology
CHAPTER 4: GLOBAL INTIMATE WEAR MARKET, BY GENDER
4.1.1. Market size and forecast
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast
4.3.2. Market size and forecast
4.4.2. Market size and forecast
4.5. Sports wear
4.5.2. Market size and forecast
4.6.2. Market size and forecast
4.7. Maternity wear
4.7.2. Market size and forecast
4.8.1. Key market trends, growth factors and opportunities
4.8.2. Market size and forecast
4.9.2. Market size and forecast
4.10.2. Market size and forecast
4.11.2. Market size and forecast
CHAPTER 5: GLOBAL INTIMATE WEAR MARKET, BY AGE GROUP
5.1.1. Market size and forecast
5.1.2. 13-17 years
188.8.131.52. Key market trends, growth factors and opportunities
184.108.40.206. Market size and forecast
5.1.3. 18-35 Years
220.127.116.11. Key market trends, growth factors and opportunities
18.104.22.168. Market size and forecast
5.1.4. 36 Years and Above
22.214.171.124. Key market trends, growth factors and opportunities
126.96.36.199. Market size and forecast
CHAPTER 6: GLOBAL INTIMATE WEAR MARKET, BY DISTRIBUTION CHANNEL
6.1.1. Market size and forecast
6.1.2. Mass merchandizers
188.8.131.52. Key market trends, growth factors and opportunities
184.108.40.206. Market size and forecast
6.1.3. Mono brand stores
220.127.116.11. Key market trends, growth factors and opportunities
18.104.22.168. Market size and forecast
6.1.4. Specialized stores
22.214.171.124. Key market trends, growth factors and opportunities
126.96.36.199. Market size and forecast
188.8.131.52. Key market trends, growth factors and opportunities
184.108.40.206. Market size and forecast
CHAPTER 7: GLOBAL INTIMATE WEAR MARKET, BY PRICE
7.1.1. Market size and forecast
220.127.116.11. Key market trends, growth factors and opportunities
18.104.22.168. Market size and forecast
7.1.3. Super premium
22.214.171.124. Key market trends, growth factors and opportunities
126.96.36.199. Market size and forecast
188.8.131.52. Key market trends, growth factors and opportunities
184.108.40.206. Market size and forecast
220.127.116.11. Key market trends, growth factors and opportunities
18.104.22.168. Market size and forecast
22.214.171.124. Key market trends, growth factors and opportunities
126.96.36.199. Market size and forecast
188.8.131.52. Key market trends, growth factors and opportunities
184.108.40.206. Market size and forecast
CHAPTER 8: GLOBAL INTIMATE WEAR MARKET, BY REGION
8.1.1. Market size and forecast
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast
220.127.116.11.1. Market overview
18.104.22.168.2. Market size and forecast
22.214.171.124.1. Market overview
126.96.36.199.2. Market size and forecast
188.8.131.52.1. Market overview
184.108.40.206.2. Market size and forecast
220.127.116.11. Key market trends, growth factors and opportunities
18.104.22.168. Market size and forecast
22.214.171.124.1. Market overview
126.96.36.199.2. Market size and forecast
188.8.131.52.1. Market overview
184.108.40.206.2. Market size and forecast
220.127.116.11.1. Market overview
18.104.22.168.2. Market size and forecast
22.214.171.124.1. Market overview
126.96.36.199.2. Market size and forecast
188.8.131.52.1. Market overview
184.108.40.206.2. Market size and forecast
220.127.116.11. Rest of Europe
18.104.22.168.1. Market overview
22.214.171.124.2. Market size and forecast
126.96.36.199. Key market trends, growth factors and opportunities
188.8.131.52. Market size and forecast
184.108.40.206.1. Market overview
220.127.116.11.2. Market size and forecast
18.104.22.168.1. Market overview
22.214.171.124.2. Market size and forecast
126.96.36.199.1. Market overview
188.8.131.52.2. Market size and forecast
184.108.40.206. Rest of Asia-Pacific
220.127.116.11.1. Market overview
18.104.22.168.2. Market size and forecast
22.214.171.124. Key market trends, growth factors and opportunities
126.96.36.199. Market size and forecast
188.8.131.52. Latin America
184.108.40.206.1. Market overview
220.127.116.11.2. Market size and forecast
18.104.22.168. Middle East
22.214.171.124.1. Market overview
126.96.36.199.2. Market size and forecast
188.8.131.52.1. Market overview
184.108.40.206. Market size and forecast
CHAPTER 9: COMPANY PROFILES
9.1. L BRANDS INC.
9.1.1. Company overview
9.1.2. Company snapshot
9.1.3. Operating business segments
9.1.4. Business performance
9.1.5. Key strategic moves and developments
9.2. BERKSHIRE HATHAWAY INC
9.2.1. Company overview
9.2.2. Company snapshot
9.2.3. Operating business segments
9.2.4. Business performance
9.2.5. Key strategic moves and developments
9.3. AMERICAN EAGLE OUTFITTERS, INC. (AERIE)
9.3.1. Company overview
9.3.2. Company snapshot
9.3.3. Operating business segments
9.3.4. Business performance
9.3.5. Key strategic moves and developments
9.4. HANESBRANDS INC.
9.4.1. Company overview
9.4.2. Company snapshot
9.4.3. Operating business segments
9.4.4. Business performance
9.4.5. Key strategic moves and developments
9.5. JOCKEY INTERNATIONAL, INC.
9.5.1. Company overview
9.5.2. Company snapshot
9.5.3. Operating business segments
9.5.4. Key strategic moves and developments
9.6. TRIUMPH INTERNATIONAL HOLDING GMBH
9.6.1. Company overview
9.6.2. Company snapshot
9.6.3. Key strategic moves and developments
9.7. HANKY PANKY LTD.
9.7.1. Company overview
9.7.2. Company snapshot
9.7.3. Key strategic moves and developments
9.8. PVH Corporation
9.8.1. Company overview
9.8.2. Company snapshot
9.8.3. Operating business segments
9.8.4. Business performance
9.8.5. Key strategic moves and developments
9.9. MAS Holdings Ltd.
9.9.1. Company overview
9.9.2. Company snapshot
9.9.3. Operating business segments
9.9.4. Key strategic moves and developments
9.10. THE CHANTELLE GROUP
9.10.1. Company overview
9.10.2. Company snapshot
9.10.3. Operating business segments
9.10.4. Key strategic moves and developments
Changes in lifestyle, rise in awareness regarding hygiene, fluctuation in demographic dividend, and customization of product portfolios boost the growth of the global intimate wear market. However, prevalence of dermatological conditions among intimate apparel wearers is expected to limit the growth of this intimate wear industry. The fabric used to manufacture intimate wear is also enhanced and made more comfortable, thus offering promising opportunities for the intimate wear market players.
According to Shankar Bhandalkar, Sr. Research Analyst, Consumer Goods at Allied Market Research, New measurement and design techniques combined with production methods and innovative materials transform the quality, range, and applications of intimate wear. For instance, German lingerie designs show a new trend toward muted colors such as earthy tones, navy blue, and pastel colors. Lingerie designers are coming up with many new designs that are embroidered and have two-tone color patterns and most of them are asymmetrical. Animal prints and organic shapes combined with geometrical patterns are also in fashion. Luxurious, elegant, desirable, and evocative vintage lingerie is also gaining popularity in both the fashion markets and modern intimate apparel.
Intimate apparel is sold through different channels such as mass merchandizers, mono brand stores, specialized stores, and others. Among these, mass merchandizers segment comprising hypermarket and supermarkets, accounted for around half of the overall sale of intimate wear and is projected to lead the market during the forecast period. Moreover, availability of products at low cost and accessibility to a wide variety of intimate wears available in supermarkets fuel the growth of this segment.
In addition, huge and economical work force along with abundance of raw material attracts international manufactures to set up their manufacturing units in the developing countries, such as India, which helps to propel the intimate wear market growth.
Furthermore, initiatives in developing countries such as Make in India campaign offers opportunities to develop this market further in India, as this will reduce the overall cost of operation for manufacturers of intimate wear.
Key Finding of the Intimate Wear Market:
The women intimate wear segment was the highest contributor to the global intimate wear market in 2017 and is projected to grow at a CAGR of 8.5%.
The lingerie segment occupies more than 50% of women intimate wear market share and is projected to grow at a CAGR of 8.0%.
There is a continuous increase in the demand for sportswear owing to the comfort offered. This demand is projected to grow at a CAGR of 9.1% during the forecast period.
The mass merchandizers segment accounted for 47% share of distribution channel segment of the intimate wear market and is expected to grow at a CAGR of 7.4%.
Asia-Pacific is projected to exhibit rapid growth in the intimate wear market, owing to rise in its economy with a large population base, and is projected to grow at the most astounding CAGR of 9.9% from 2018 to 2025.
China accounted for the highest share accounting approximately 50% in the Asia-Pacific intimate wear market, in 2017.
In 2017, the age group segment of 36 years & above accounted for 59% of the intimate wear market share and is expected to grow at a CAGR of 8.2%.
In terms of value, Asia-Pacific and LAMEA collectively contributed 45% share in the global intimate wear market in 2017. The key players profiled in this report are L Brand Inc., Berkshire Hathaway Inc., American Eagle Outfitters (Aerie), Hanes Brands Inc., Jockey International Inc., MAS Holdings, Triumph International Ltd., Hanky Panky Ltd., PVH Corporation, and Chantelle Group.
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- Regional government and statistical databases for macro analysis
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