Consumer Types: Russia

While many companies identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, The International’s Survey team has looked beyond standard demographics to create distinct, personality-driven consumer types. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, even distinguishing among those in the same demographic group.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment