In order to succeed, TV and video service providers must adjust their engagement models, adapt their content propositions and partner with a wider range of companies than they have previously.
The TV and video landscape is changing. The increasing variety of business models that compete with traditional pay TV succeed because they give consumers greater choice and convenience, as well as exclusive content that draws consumers to their services. Telecoms operators are well-placed to adapt their approach to TV to better cater to these same needs, but operators will need to change their approach to the retail and distribution of TV and video content, the way they differentiate their services, and the partnerships that they form in order to achieve these ends.
This report analyses key changes in the TV and video landscape, articulating the shift in consumer engagement and competing business models. It then sets out a vision for how pay-TV providers must change their approach in order to adapt to these changes. The report provides recommendations for operators and pay-TV providers.
The report draws upon a series of published and forthcoming reports from the Strategies research programme, and interviews and conversations with stakeholders.
This report answers the following questions:
- How is the TV and video landscape evolving and how should operators and pay-TV providers evolve with it?
- How should operators and pay-TV providers adapt their TV and video propositions to the increase in the number of ways that consumers watch and buy content?
- How should operators and pay-TV providers tackle the incursion of different players into models that compete with the traditional pay-TV business?
- What are the different modes of collaboration that operators can embrace?
Who Should Read this Report
- Strategy teams and product managers working for operators and pay-TV providers that treat video services either as a core competency or as a value-added service to support their core services.
- Marketing executives and product managers for operators that are making decisions about TV and video service design.
- Strategy teams for operators and pay-TV providers that are assessing the impact of the changing competitive landscape on their business – in particular the changing competition and collaboration between players.
- Vendors that provide solutions to operators and pay-TV providers for the provision of OTT and multi-screen services.