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Fall Update: 2018 Political Advertising Set to Break Records

  • ID: 4664029
  • Report
  • September 2018
  • Region: United States
  • 20 Pages
  • Borrell Associates Inc
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With more than five dozen primaries, runoffs, and special elections already behind us, the advertising bombardment has only just begun. Two-thirds of the estimated $8.9 billion that will be spent on advertising this year has yet to hit the TV screens, radio speakers, road signs, newspapers, and mailboxes. Broadcast TV is reaping the biggest bounty of this year's hotly contested elections, but so is digital media, which is getting the second-highest share of dollars. This 20-page report details the latest in advertising forecasts nationally, by type of race, and for states and localities. It includes more than two dozen charts and tables, plus an appendix that lists forecasts for 50 states by type of race (Senate, House, gubernatorial, local, etc.).

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Executive Summary

Chapter 1: Getting Ready For The Big Guns

  • Figure 1.1 2018 U.S. Total Forecast Political Media Spending By Media Choice
  • Figure 1.2 2018 U.S. Political Ad Spending By Medium
  • Figure 1.3 2018 Projected Broadcast TV Political Ad Spending
  • Figure 1.4 2018 Projected Cable Political Ad Spending
  • Figure 1.5 2018 Projected Radio Political Ad Spending
  • Figure 1.6 2018 Projected Print Media Political Ad Spending
  • Figure 1.7 2018 Projected Home Political Ad Spending
  • Figure 1.8 2018 Projected Direct Mail Political Ad Spending
  • Figure 1.9 2018 Projected Telemarketing Political Ad Spending
  • Figure 1.10 2018 Projected Digital/Online Political Ad Spending
  • Figure 1.11 2018 Digital Political Ad Expenditures By Format

Chapter 2: Drilling Down: Senate, House, State & Local Spending Forecasts

  • Figure 2.1 Top 10 States: Total Spending Per Voter, 2018
  • Figure 2.2 Top 10 States: U.S. Senate Election Spending
  • Figure 2.3 Total 2018 U.S. Senate Election Spending By Media Choice
  • Figure 2.4 Top 10 States: U.S. House Election Spending
  • Figure 2.5 Total 2018 U.S. House Election Spending By Media Choice
  • Figure 2.6 Top 10 States: U.S. Gubernatorial Election Spending
  • Figure 2.7 Total 2018 U.S. State Governors Election Spending By Media Choice
  • Figure 2.8 Top 10 States: U.S. State Legislature Election Spending
  • Figure 2.9 Total 2018 U.S. State Legislature Election Spending By Media Choice
  • Figure 2.10 Top 10 States: U.S. Local Election Spending
  • Figure 2.11 Total 2018 U.S. Local Election Spending By Media Choice
  • Figure 2.12 Total 2018 U.S. PAC, Committee and Special Interest Election Spending By Media Choice
  • Figure 2.13 Top 10 States: U.S. PAC, Committee and Special Interest Election Spending
  • Figure 2.14 Top 25 U.S. Metro-Markets For 2018 Political Ad Spending
  • Appendix : 2018 Political Spending By State And Race Level
Note: Product cover images may vary from those shown
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