Pack-Track Seize+Adapt Case Study: Wider opportunities for a dispenser with a sound mechanism

Pack-Track Seize+Adapt Case Study: Wider opportunities for a dispenser with a sound mechanism

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for a dispenser with a sound mechanism" uses the Pack-Track packaging innovation tool to take a closer look at a pack format currently used in France and the United Kingdom by Corsair Toiletries for Despicable Me 3 hand wash and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the Pack-Track packaging innovation tool and takes a closer look at a dispenser with a sound mechanism format, currently used for a hand wash product, and considers how the format could cross over into other categories.

Scope

• Discusses key features and packaging benefits of Despicable Me 3 hand wash dispenser with a sound mechanism.


• Examines how this pack format taps into consumer trends within TrendSights framework.


• Explores how this interactive pack could be applied to other product categories.

Reasons to Buy

• Use the Seize+Adapt Case Studies to inspire packaging innovation.


• Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.


• Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.