North America B2C E-Commerce Market 2018

  • ID: 4700294
  • Report
  • Region: North America, United States
  • 69 Pages
  • yStats GmbH & Co. KG
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B2C E-Commerce in North America will Continue Double-Digit Growth For at Least The Next Three Years

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Apple Inc
  • Costco
  • Google LLC
  • Macy’s Inc
  • Visa Inc.
  • MORE

E-Commerce penetration in Canada will catch up to US level

B2C E-Commerce in North America will continue double-digit growth for at least the next three years, according to projections cited in the new publication. While the sales volume in the larger population of the USA far exceeds online sales in Canada, the E-Commerce penetration rate of the northern nation is expected to equal that of the USA by 2021. Growth in both nations is enhanced by adoption of new technologies such as mobile shopping, omnichannel commerce, and voice purchases.

Technology trends propel online commerce in North America

The ubiquity of smartphones in North America is one factor affecting the continued growth of online commerce. Mobile device owners not only use them to make purchases through merchant websites or apps, the devices also facilitate omnichannel shopping, as smartphones are used to read reviews or find prices from other outlets while in a store, or to research at home followed by a purchase in-store. The practice of webrooming and showrooming blurs the lines between online and traditional retail. Another new technology affecting B2C E-Commerce in North America is the use of smart speakers to make online purchases. A projection cited in the report says sales volume through voice command in 2021 be twenty times higher than the level of such purchases 2017.

Cross-border shopping is a characteristic of Canadian B2C E-Commerce

Online shoppers in Canada turn to merchants in the USA such as Amazon or others for their shopping needs. That report includes the fact that the cross-border penetration rate in Canada is nearly twice that of the USA. Chinese Aliexpress is also popular with many Canadian shoppers.

Questions Answered in this Report

  • What is the size and the growth projections for B2C E-Commerce in North America?
  • Which important E-Commerce trends affect the development of online retail in the USA and Canada?
  • What are the preferred product categories by U.S. and Canadian online shoppers?
  • What are the most used payment and delivery options of North American online shoppers?
  • Who are leading market players in North American B2C E-Commerce?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Apple Inc
  • Costco
  • Google LLC
  • Macy’s Inc
  • Visa Inc.
  • MORE

1. Management Summary

2. Regional
Global Retail E-Commerce (incl. B2C and C2C) Shares of the Top 5 E-Commerce Markets, in %, 2017 & 2021
Breakdown of Global Retail E-Commerce Sales by Regions, incl. North America, in %, 2017
Online Shopper Penetration, in % of Internet Users, by Region, incl. North America, 2017
Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2016-2021
Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and the USA, 2016 - 2021
Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018
Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year Change, in %, by the USA and Canada, 2016 & 2017
Breakdown of Current and Planned Mobile Payment Solutions Acceptance, in % of Retailers, February 2017

3. USA
3.1. Overview
B2C E-Commerce Market Overview, November 2018
3.2. Trends
M-Commerce Sales, in USD billion, and M-Commerce Share of Retail E-Commerce Sales, in %, 2018 - 2022
Breakdown of the Number of Retail Apps Installed on the Smartphone, in % of Online Shoppers, and Frequency of Online Shopping via App, in % of Online Shoppers With Shopping App, March 2018
Breakdown of Search and Purchase Channels Used, in % of Consumers, January 2018
Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, December 2017
Voice Commerce Sales, in USD billion, 2017 & 2022
Shopping Activities Performed via Smart Speaker, in % of Smart Speaker Owners, 2018
Number of Smart Speaker Voice Shoppers, in millions, and Penetration, in % of Smart Speaker Users, 2017 – 2020
Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017
Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the USA, 2016 & 2017
Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, May 2018
3.3. Sales & Shares
Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2015 - Q2 2018
B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Four Comparative Estimates, 2017 – 2022 & 2025
B2C E-Commerce Share of Total Retail Sales, in %, by Four Comparative Estimates, 2017 – 2022 & 2030
3.4. Users & Shoppers
Number of Internet Users, in million, and Penetration, in % of Individuals, 2016 – 2022
Number of Online Shoppers, in million, and Penetration, in % of Internet Users, 2016 – 2021
3.5. Products
Breakdown of Retail E-Commerce Sales by Product Category, in %, 2018
Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, 2018
B2C E-Commerce’s Share of the Selected Product Categories, in %, 2017 & 2022
3.6. Payment
Payment Methods Used in E-Commerce, in % of Respondents, by Age Group and Total, July 2018
Top 3 Payment Methods Preferred in E-Commerce, by Online Shopping Sites and Online Travel Sites, in % of Respondents, October 2017
Mobile Wallets Used, in % of Internet Users, July 2017
3.7. Delivery
Delivery Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, February 2018
Breakdown of Minimum Order Value Expectations to Receive Free Shipping, in % of Online Shoppers, December 2017
3.8. Players
Top 10 E-Commerce Websites by Retail E-Commerce Market Share, in %, 2018f

4. Canada
4.1. Overview
B2C E-Commerce Market Overview, November 2018
4.2. Trends
Devices Used to Access the Internet, in % of Internet users, 2016 – 2018
Devices Used to Make Purchases Online, in % of Online Shoppers, 2016 – 2018
Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2018
Cross-Border Share of B2C E-Commerce Sales, in %, 2016 & 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
4.3. Sales & Shares
Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD million, Jan - Dec 2017 & Jan - Aug 2018
B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan - Dec 2017 & Jan - Aug 2018
Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2018 - 2022
4.4. Users & Shoppers
Internet User Penetration, in % of Individuals, 2018
Online Shopper Penetration, in % of Internet Users, March 2018
4.5. Products
Most Common Product Categories Purchased Online, in % of Online Shoppers, March 2018
Online Travel Sales, in CAD billion, and Year-on-Year Change, in %, 2016 & 2017
4.6. Payment
Mobile/ Digital Wallet Payment User Penetration, in % of Online Shoppers, 2017 & 2018
Breakdown of E-Commerce Sales by Payment Systems, in %, 2015 & 2016
4.7. Delivery
Top Reasons for Abandoned Shopping Carts, in % of Online Shoppers who Abandoned Their Shopping Carts, January 2018
4.8. Players
Top Websites Used by Online Shoppers, in %, January 2018

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FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Apple Inc
  • Costco
  • Google LLC
  • Macy’s Inc
  • Visa Inc.
  • MORE

B2C E-Commerce in North America will continue double-digit growth for at least the next three years, according to projections cited in the new publication. While the sales volume in the larger population of the USA far exceeds online sales in Canada, the E-Commerce penetration rate of the northern nation is expected to equal that of the USA by 2021. Growth in both nations is enhanced by adoption of new technologies such as mobile shopping, omnichannel commerce, and voice purchases.

The ubiquity of smartphones in North America is one factor affecting the continued growth of online commerce. Mobile device owners not only use them to make purchases through merchant websites or apps, the devices also facilitate omnichannel shopping, as smartphones are used to read reviews or find prices from other outlets while in a store, or to research at home followed by a purchase in-store. The practice of webrooming and showrooming blurs the lines between online and traditional retail.  Another new technology affecting B2C E-Commerce in North America is the use of smart speakers to make online purchases. A projection cited in the report says sales volume through voice command in 2021 be twenty times higher than the level of such purchases 2017.

Online shoppers in Canada turn to merchants in the USA such as Amazon or others for their shopping needs.  That the report includes the fact that the cross-border penetration rate in Canada is nearly twice that of the USA. Chinese Aliexpress is also popular with many Canadian shoppers.

Note: Product cover images may vary from those shown
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  • Alibaba Group Holding Ltd
  • Amazon.com Inc
  • Android Inc
  • Apple Inc
  • Best Buy Co Inc.
  • Canadian Tire Corporation Ltd
  • Chapters Online Inc.
  • Costco
  • Discover Inc
  • eBay Inc
  • Google LLC
  • Home Depot Inc.
  • Indigo LLC
  • Macy’s Inc
  • MasterCard International Inc
  • Paypal Inc
  • Samsung Electronics Co.Ltd.
  • Venmo LLC
  • Visa Inc.
  • Walmart Inc
  • Wholesale Corp.
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