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Smartphones: Worldwide Trends and Forecasts 2017-2022

  • ID: 4702621
  • Report
  • Region: Global
  • 20 pages
  • Analysys Mason Group
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"Mature markets are approaching smartphone penetration saturation, but smartphone sales in developing markets will continue grow until 2021."

The worldwide smartphone market is characterised by increasingly saturated developed markets and emerging markets that have a strong potential for growth. This report investigates the various drivers and idiosyncrasies of eight regional markets and identifies issues and opportunities that operators and vendors must be aware of.

THIS REPORT PROVIDES:

  • connections and sales for smartphone markets worldwide, for 8 regions and for 63 countries
  • key worldwide and regional trends
  • a 2014-2018 manufacturer sales split
  • a 5G smartphone connection and sales forecast.

Who Should Read this Report

  • Operator-based strategy executives and mobile device managers who are interested in smartphone market trends and the role of operators as smartphone distribution channels.
  • Device manufacturers that want to identify worldwide and regional opportunities in terms of smartphone unit sales growth and primary regional drivers.
  • Smartphone distributors and wholesale executives who are interested in learning more about operator and vendor initiatives for smartphone sales, regional growth expectations and key trends.

KEY METRICS

Worldwide

  • Unit sales of mobile handsets  (smartphones and non- smartphones)
  • Mobile handset connections smartphones and nonsmartphones)
  • Sales of 5G-enabled mobile handsets (smartphones)
  • Connections of 5G-enabled mobile handsets (smartphones)
  • Smartphone sales by manufacturer (2014-2018)

Regional

  • Unit sales of mobile handsets(smartphones and nonsmartphones)
  • Mobile handset connections(smartphones and non-smartphones)
  • Sales of 5G-enabled mobile handsets (smartphones)
  • Connections of 5G-enabled mobile handsets (smartphones)
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Chapter No. 

6. Worldwide trends
7. Worldwide: smartphone sales will increase over the forecast period driven by emerging markets, despite an expected decline in 2018
8. Worldwide: there will be over a billion more active smartphones in EMAP and SSA in 2022 than there was in 2017
9. Worldwide: the rise of the ‘big four' Chinese brands reflects emerging Asia-Pacific's status as the driver of smartphone revenue growth
10. Worldwide: 5G take-up will provide a boost to device sales in developed markets
11. Western Europe
2. Western Europe: consumer preferences and operators' responses will dampen smartphone sales
13. Western Europe: key regional trends
14. Central and Eastern Europe
15. Central and Eastern Europe: the demand for budget smartphones is high
16. Central and Eastern Europe: key regional trends
17. Middle East and North Africa
18. Middle East and North Africa: the dominance of prepaid contractsinfluences smartphone purchasing behavior
19. Middle East and North Africa: key regional trends
20. Sub-Saharan Africa
21. Sub-Saharan Africa: low smartphone penetration means that there isa large amount of growth potential for smartphone sales
22. Sub-Saharan Africa: key regional trends
23. Emerging Asia-Pacific
24. Emerging Asia-Pacific: smartphone sales will continue to increaseat a rapid rate until at least 2022
25. Emerging Asia-Pacific: key regional trends
26. Developed Asia-Pacific
27. Developed Asia-Pacific: the launch of 5G will spark growth in smartphone sales
28. Developed Asia-Pacific: key regional trends
29. North America
30. North America: lengthening smartphone cycles will decrease smartphone sales
31. North America: key regional trends
32. LatinAmerica
33. Latin America: improving economies and cheaper smartphoneswill lead to an increase in smartphone sales over the forecast period
34. Latin America: key regional trends
35. Forecast methodology and assumptions
36. Forecast methodology and assumptions
37. About the author

List of figures
Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2014-2022
Figure 2: Smartphone unit sales by region, 2017 and 2022
Figure 3: Smartphone unit sales by manufacturer 2014-2018
Figure 4: 5G handset unit sales by region, and the 5G share of connections, worldwide, 2019-2022
Figure 5: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2014-2022
Figure 6: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2014-2022
Figure 7: Key regional trends in the handset market, Western Europe
Figure 8: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2014-2022
Figure 9: Smartphone unit sales and smartphone share of handset unit sales, Central and Eastern Europe, 2014-2022
Figure 10: Key regional trends in the handset market, Central and Eastern Europe
Figure 11: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2014-2022
Figure 12: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2014-2022
Figure 13: Key regional trends in the handset market, Middle East and North Africa
Figure 14: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2014-2022
Figure 15: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2014-2022
Figure 16: Key regional trends in the handset market, Sub-Saharan Africa
Figure 17: Mobile connections by type, and smartphone share of connections, emerging Asia-Pacific, 2014-2022
Figure 18: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia-Pacific, 2014-2022
Figure 19: Key regional trends in the handset market, emerging Asia-Pacific
Figure 20: Mobile connections by type, and smartphone share of connections, developed Asia-Pacific, 2014-2022
Figure 21: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia-Pacific, 2014-2022
Figure 22: Key regional trends in the handset market, developed Asia-Pacific
Figure 23: Mobile handset connections by type, and smartphone share of connections, North America, 2014-2022
Figure 24: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2014-2022
Figure 25: Key regional trends in the handset market, North America
Figure 26: Mobile handset connections by type, and smartphone share of connections, Latin America, 2014-2022
Figure 27: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2014-2022
Figure 28: Key regional trends in the handset market, Latin America
Figure 29: Main enablers and constraints for our smartphone forecasts

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