The Bike and Scootersharing Telematics Market

  • ID: 4703365
  • Report
  • Berg Insight AB
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The Bikesharing Fleet reached 24.4 million Vehicles Worldwide in 2017


  • 8D Technologies
  • Comodule
  • Emmy
  • Mobike
  • Omoove (Octo Telematics)
  • SharingOS
  • MORE

What are the latest developments on the bikesharing and scootersharing market? The researcher estimates that the number of deployed vehicles in bikesharing schemes will grow at a CAGR of 7 percent from 24.4 million at the end of 2017 to 36.9 million by 2023. The number of scooters available from scootersharing services will at the same time grow at a CAGR of 138 percent from 14,400 at the end of 2017 to 2.6 million vehicles in 2023. This report explains all segments including station-based and free floating bikesharing and scootersharing concepts. Get up to date with the latest information about micromobility organisations, vendors, products and markets.

The Bike and Scootersharing Telematics Market is the first strategy report analysing the latest  developments on the connected micromobility markets worldwide.

This strategic research report provides you with 120 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from this report:

  • Insights from numerous executive interviews with market leading companies.
  • New data on bikesharing and scootersharing fleets worldwide.
  • Comprehensive overview of the connected bikesharing and scootersharing value chain.
  • In-depth analysis of market trends and key developments.
  • Detailed profiles of 17 technology vendors and their propositions.
  • Case studies of 34 shared micromobility initiatives.
  • Market forecasts by region lasting until 2023.

This report answers the following questions:

  • What is the current status of the shared micromobility industry?
  • Which are the leading technology platform providers?
  • How are carmakers and other mobility companies positioning themselves on the market?
  • What bikesharing services are available from leading service providers today?
  • What scootersharing services are available from leading service providers today?
  • What business models are used by bikesharing and scootersharing operators?
  • How will the regulatory developments affect this market in the next years?
  • How will the market evolve in Europe, North America and other parts of the world

According to a this market research report, the number of deployed vehicles in bikesharing schemes worldwide is forecasted to grow from 24.4 million in 2017 to reach 36.9 million in 2023. Bikesharing is a decentralised bicycle rental service, usually focusing on short term rentals that supplements other modes of transport including walking and public transport. Traditionally, most bikesharing operators have used station-based networks operated through public-private partnerships.

This operational model requires members to pick up and return the vehicle at any designated station within a city. Another model that is rapidly gaining in popularity is free floating services, which enables members to pick up and drop off vehicles anywhere within a designated area. Today, free floating bikesharing has become the most common bikesharing service in terms of deployed vehicles. In 2017, free floating bikesharing companies deployed more than 20 million vehicles in China. This led to an oversupply of bikes and issues with vandalism.

Reports suggest that as much as 50 percent of the deployed fleet in some Chinese cities has been scrapped. The average lifetime of a shared bike from several free floating operators is in addition low. “Today, we can see the importance of sustainable operations and vehicle quality and it is expected that high-end vehicles featuring embedded connectivity will win on most markets”, said Martin Svegander, IoT Analyst. Electric bikes are increasingly common and bikesharing companies are developing more robust vehicles. Leading free floating companies such as Ofo and Mobike have recently scaled down their operations in overseas markets and many operators are facing regulatory hurdles that limit the allowed number of bikes in cities.

Prominent vendors of bikesharing services and technology also include Hellobike, Lime, JUMP (acquired by Uber in April 2018), Motivate (acquired by Lyft in July 2018), JCDecaux, PBSC, Nextbike and CycleHop. The bikesharing fleet is forecasted to grow as the services offer a sustainable option to car ownership and mitigate the so-called last mile commute problem. “Station-based and free floating bikesharing constitute parts of a multimodal sharing economy that will have an important role to play in future cities”, concluded Mr. Svegander.

Who should buy this report?
The Bike and Scootersharing Telematics Market is the foremost source of information about the rapid adoption of connected bikesharing and scootersharing technology.  Whether you are a bikesharing service provider, scootersharing operator, telematics service provider, car manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

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  • 8D Technologies
  • Comodule
  • Emmy
  • Mobike
  • Omoove (Octo Telematics)
  • SharingOS
  • MORE

1 Introduction to Micromobility 
1.1 Introduction 
1.1.1 Passenger cars in use by region 
1.1.2 New passenger car registration trends 
1.1.3 Bicycle and scooter usage 
1.1.4 Shared mobility services 
1.2 Market trends 
1.2.1 Peak car use and car ownership 
1.2.2 The sharing economy 
1.3 Overview of micromobility services 
1.3.1 Bikesharing services 
1.3.2 Scootersharing services 
1.3.3 Operational models 
1.4 Micromobility services worldwide 
1.4.1 Micromobility in Europe 
1.4.2 Micromobility in North America 
1.4.3 Micromobility in Asia-Pacific
1.4.4 Overview of micromobility service providers 
1.4.5 Business models 
1.5 Micromobility telematics infrastructure 
1.5.1 Vehicle segment 
1.5.2 Tracking segment 
1.5.3 Network segment 
1.5.4 Service segment 

2 Market forecasts and trends 
2.1 Bikesharing market forecasts 
2.1.1 Bikesharing in the EU28+EFTA 
2.1.2 Bikesharing in North America 
2.1.3 Bikesharing in Rest of World 
2.1.4 Bikesharing technology vendor market shares 
2.2 Scootersharing market forecasts 
2.2.1 The global scootersharing market 
2.2.2 Scootersharing service providers 
2.3 Regulatory environment 
2.4 Market trends and industry observations 
2.4.1 Micromobility is becoming increasingly integrated with other mobility services
2.4.2 Micromobility and public transport ecosystems to converge 
2.4.3 Cities will embrace various types of micromobility 
2.4.4 Micromobility operators to develop and use more ruggedized vehicles 
2.4.5 Micromobility becomes a popular means to reduce corporate mobility costs 

3 Company profiles and strategies 
3.1 Specialist bikesharing companies 
3.1.1 Anywheel 
3.1.2 Call a Bike by DB Connect 
3.1.3 Clear Channel 
3.1.4 CycleHop (HOPR) 
3.1.5 Docomo Cycle 
3.1.6 Donkey Republic 
3.1.7 GoBee 
3.1.8 Hellobike 
3.1.9 JCDecaux (Cyclocity) 
3.1.10 JUMP Bikes (Social Bicycles) 
3.1.11 Lime 
3.1.12 Mobike 
3.1.13 Motivate 
3.1.14 Nextbike 
3.1.15 oBike
3.1.16 Ofo 
3.1.17 VBikes 
3.1.18 Yulu 
3.1.19 Zagster 
3.2 Specialist scootersharing companies 
3.2.1 Bird 
3.2.3 CityScoot 
3.2.4 Coup 
3.2.5 ECooltra 
3.2.6 Emmy 
3.2.7 Felyx 
3.2.8 Muving 
3.2.9 Poppy 
3.2.10 Popscoot 
3.2.11 Revel 
3.2.12 Scoot Networks 
3.2.13 Scooty 
3.2.14 Skip 
3.2.15 Spin 
3.3 Technology vendors 
3.3.1 8D Technologies 
3.3.2 Bewegen Technologies 
3.3.3 Conneqtech 
3.3.4 Comodule 
3.3.5 DropBike (Drop Mobility) 
3.3.6 INVERS 
3.3.7 Joyride Technologies 
3.3.8 Mobilock 
3.3.9 Omni 
3.3.10 Omoove (Octo Telematics) 
3.3.11 Sensefields 
3.3.12 PBSC Urban Solutions 
3.3.13 SharingOS 
3.3.14 Sitael 
3.3.15 Smoove 
3.3.16 Vulog 
3.3.17 Youon Bike Technologies 


List of Figures
Figure 1.1: Car parc by region (World 2009–2015) 
Figure 1.2: Passenger car parc density by region (World 2015) 
Figure 1.3: New car registration data (World 2010–2017) 
Figure 1.4: Top 10 countries by new passenger car and light truck registrations (2017) 
Figure 1.5: Top 10 countries by new motorcycle and moped registrations (2017) 
Figure 1.6: Example of bicycle design used in bikesharing schemes 
Figure 1.7: Examples of vehicles used in scootersharing services 
Figure 1.8: Bike and scootersharing fleet size and availability (World 2013–2017) 
Figure 1.9: Micromobility service providers by industry background 
Figure 1.10: Micromobility telematics system overview 
Figure 1.11: On-board computer and QR code reader 
Figure 2.1: Micromobility fleet by service (World 2017–2023) 
Figure 2.2: Bikesharing fleet by operational model (World 2017–2023) 
Figure 2.3: Bikesharing stations by region (World 2017–2023) 
Figure 2.4: Bikesharing fleet and stations (EU28+EFTA 2017–2023) 
Figure 2.5: Bikesharing fleet and stations (North America 2017–2023) 
Figure 2.6: Bikesharing fleet and stations (ROW 2017–2022) 
Figure 2.7: Leading bikesharing technology vendors (World Q4-2017) 
Figure 2.8: Scootersharing fleet by vehicle type (World 2017–2023) 
Figure 2.9: Scootersharing fleet by vehicle type (World 2017–2023) 
Figure 2.10: Leading stand up scootersharing providers (World Q3-2018) 
Figure 2.11: Leading traditional scootersharing operators (World Q3-2018) 
Figure 3.1: Bikesharing service providers (World Q4-2018) 
Figure 3.2: JCDecaux station in Lyon with an adjacent digital display 
Figure 3.3: JUMP electric pedal-assisted bike 
Figure 3.4: Mobike Classic 
Figure 3.5: Scootersharing service providers (World Q4-2018) 
Figure 3.6: Bird Scooter specifications 
Figure 3.7: Skip scooter 
Figure 3.8: Micromobility technology vendors (2018) 
Figure 3.9: Scootersharing telematics device from INVERS 
Figure 3.10: Bikesharing station from PBSC Urban Solutions 
Figure 3.11: In-vehicle hardware from Vulog

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  • 8D Technologies
  • Comodule
  • Emmy
  • Mobike
  • Omoove (Octo Telematics)
  • SharingOS
  • MORE

Passenger cars and light trucks are the main modes of transportation in most industrialised countries. The vast majority of car trips in metropolitan areas are drive-alone trips with only one person in the car and vehicles are used for only about one hour per day on average. Bikesharing and scootersharing are shared micromobility services that have become available for people that want to complement other modes of transportation. Examples of other mobility services include traditional carsharing, carpooling, ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decrease the cost of transportation, create convenience through fewer ownership responsibilities, as well as reduce congestion and environmental impact. 

Micromobility includes shared mobility services in urban areas that offer short-term rentals of light vehicles such as bikes, scooters or other similar vehicles to paying members or communities. The services aim to reduce urban congestion as well as car usage and car ownership to improve the inner-city landscape and reduce air pollution. Usage is typically billed by the minute/hour with rates that include parking, fuel or charging and maintenance. The services are generally used for short trips between 0–10 kilometres. Bikesharing is a kind of decentralised bicycle rental service, usually focusing on short term rentals that supplements other modes of transport including walking and public transport. Scootersharing is a membership-based service that offers motorised scooters to qualified drivers in a community. Users do not need to sign a written agreement each time a scooter is reserved and used. The vehicles are usually traditional electric scooters or new types of stand-up electric scooters. Today, most operators use two operational models – free floating and station-based. The station-based operational model enables members to pick up and return the vehicle at any designated station in a city. The free floating operational model is rapidly gaining users and rides. In 2014, a new wave of free floating bikesharing models emerged from China, causing a change on the market. Free floating services mean that vehicles can be picked up and dropped off anywhere within a designated area. 

New technologies in the form of telematics systems and smartphones are key enablers of bikesharing and scootersharing micromobility services. Free floating micromobility services mostly encompass a telematics system that comprises an on-board computer and a telematics device for capturing trip data, enable fleet management and grant access to the vehicle through a smartphone app. Software platforms include complete systems that can support all the operational activities of a micromobility operation ranging from management of in-vehicle equipment, fleet management, booking management, billing, as well as operations supervision via dashboards and data analytics. Leading vendors of micromobility technology such as connected bike locks, infrastucture for station-based bikesharing and software platforms include Conneqtech, INVERS, COMODULE, Smoove, PBSC and SharingOS.

Commercial micromobility services are offered by specialist bikesharing and scootersharing companies, local governments, other shared mobility operators, as well as public transport operators. Examples of leading free floating bikesharing operators include Ofo, Mobike, Hellobike, Lime, and JUMP. Station-based bikesharing operators include Motivate, Nextbike, JCDecaux (Cyclocity), CycleHop, Clear Channel and DB Call a Bike. Leading traditional scootersharing operators include ECooltra, Muving, Coup, CityScoot and During 2017–2018, new services comprising stand up scooters were introduced. The leading operators [external URL], Lime, Spin and Skip.

The nascent micromobility market is currently in a phase of strong growth which is expected to continue in the coming years. Berg Insight estimates that the total shared micromobility fleet worldwide reached approximately 24.4 million vehicles at the end of 2017. Free floating bikesharing was the most dominant service in terms of deployed vehicles. Berg Insight forecasts that the bikesharing fleet will reach 36.9 million globally by the end of 2023 and the scootersharing fleet comprising both traditional and stand up scooters will then reach approximately 2.6 million vehicles. The regulatory environment will have a considerable impact on the future for this market. Free floating operators are today facing operational challenges to handle cluttered sidewalks and vandalised vehicles. Regulators decide the types of vehicles allowed on the road, helmet requirements as well as award operator licenses that limit the number of operators and vehicles allowed in the cities.
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  • 8D Technologies
  • Anywheel
  • Bewegen Technologies
  • Bird
  • Call a Bike by DB Connect
  • CityScoot
  • Clear Channel
  • Comodule
  • Conneqtech
  • Coup
  • CycleHop (HOPR)
  • Docomo Cycle
  • Donkey Republic
  • DropBike (Drop Mobility)
  • ECooltra
  • Emmy
  • Felyx
  • GoBee
  • Hellobike
  • JCDecaux (Cyclocity)
  • JUMP Bikes (Social Bicycles)
  • Joyride Technologies
  • Lime
  • Mobike
  • Mobilock
  • Motivate
  • Muving
  • Nextbike
  • oBike
  • Ofo
  • Omni
  • Omoove (Octo Telematics)
  • PBSC Urban Solutions
  • Poppy
  • Popscoot
  • Revel
  • Scoot Networks
  • Scooty
  • Sensefields
  • SharingOS
  • Sitael
  • Skip
  • Smoove
  • Spin
  • VBikes
  • Vulog
  • Youon Bike Technologies
  • Yulu
  • Zagster
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