Opportunities in the Americas Spirits Sector: Analysis of Opportunities Offered by Countries in the Region

Opportunities in the Americas Spirits Sector: Analysis of Opportunities Offered by Countries in the Region

Summary

Global Spirits sector was valued at US$689,074.6 million in 2017; of which Americas was second largest regional market. The region is expected to register a value CAGR of 4.5% over the forecast period (2017-2022). Growth in the region will be driven by the rising consumption of tequila among the young adult population, as opposed to conventional trends of whiskey.

In terms of volume, the Americas market was estimated at 3,714.8 million liters in 2017 and is forecast to record the third fastest CAGR of 2.2% among all regions during 2017-2022. The Americas held the third highest per capita consumption of spirits in 2017 followed by Asia-Pacific and Eastern Europe. The region held the third highest per capita expenditure in 2017, after Western Europe and Eastern Europe respectively.

The overall spirits sector in the Americas is fragmented, with the top five brands - Smirnoff, Bacardi, Cachaça 51, Captain Morgan, and Fireball - accounting for 11.9% of overall volume sales in the sector in 2017.

Hypermarkets & Supermarkets was the leading distribution channel in the Americas spirits sector with a volume share of 38.7% in 2017, followed by Food & Drinks specialists. Among the high potential countries, the share of Hypermarkets & Supermarkets was the highest in the US at 48%, followed by Mexico. Food & Drinks specialists was the largest distribution channel in most of the countries in the Americas.

"Opportunities in the Americas Spirits Sector", report brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the spirits sector in the region. It includes analysis on the following -

• Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions


• Change in consumption: Analysis on the shift in consumption of spirits categories across the key countries in the region.


• High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure


• Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.


• Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.


• Key distribution channels: Provides analysis on the leading distribution channels for spirits across the key countries in the region, in 2017. It covers these distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Other retailers.


• Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure type, and primary outer types based on the volume sales (units) of spirits.

Reasons to buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.


• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances


• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion


• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.