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Opportunities in the Americas Spirits Sector: Analysis of Opportunities Offered by Countries in the Region

  • ID: 4703759
  • Report
  • October 2018
  • Region: North America, Latin America
  • 103 pages
  • GlobalData
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FEATURED COMPANIES

  • Bacardi Limited
  • Brown-Forman Corporation
  • Casa Cuervo S.A. de C.V
  • Diageo Plc.
  • Pernod Ricard SA
  • Sazerac Company Inc.
  • MORE
Opportunities in the Americas Spirits Sector: Analysis of Opportunities Offered by Countries in the Region

Summary

Global Spirits sector was valued at US$689,074.6 million in 2017; of which Americas was second largest regional market. The region is expected to register a value CAGR of 4.5% over the forecast period (2017-2022). Growth in the region will be driven by the rising consumption of tequila among the young adult population, as opposed to conventional trends of whiskey.

In terms of volume, the Americas market was estimated at 3,714.8 million liters in 2017 and is forecast to record the third fastest CAGR of 2.2% among all regions during 2017-2022. The Americas held the third highest per capita consumption of spirits in 2017 followed by Asia-Pacific and Eastern Europe. The region held the third highest per capita expenditure in 2017, after Western Europe and Eastern Europe respectively.

The overall spirits sector in the Americas is fragmented, with the top five brands - Smirnoff, Bacardi, Cachaça 51, Captain Morgan, and Fireball - accounting for 11.9% of overall volume sales in the sector in 2017.

Hypermarkets & Supermarkets was the leading distribution channel in the Americas spirits sector with a volume share of 38.7% in 2017, followed by Food & Drinks specialists. Among the high potential countries, the share of Hypermarkets & Supermarkets was the highest in the US at 48%, followed by Mexico. Food & Drinks specialists was the largest distribution channel in most of the countries in the Americas.

"Opportunities in the Americas Spirits Sector", report brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the spirits sector in the region. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of spirits categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for spirits across the key countries in the region, in 2017. It covers these distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure type, and primary outer types based on the volume sales (units) of spirits.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bacardi Limited
  • Brown-Forman Corporation
  • Casa Cuervo S.A. de C.V
  • Diageo Plc.
  • Pernod Ricard SA
  • Sazerac Company Inc.
  • MORE
1. Executive summary

2. Market size and growth analysis (Regional analysis)
Market size analysis - by region
Growth analysis by region
Growth analysis by country
Growth analysis by category

3. Growth potential by countries
Risk and reward analysis - Opportunity scores

4. Market size and growth analysis
Overview - Value and volume growth analysis by country
Growth contribution analysis by country
Share of spirits compared to other non-alcoholic beverages
Change in consumption levels by country and spirits categories
Per capita consumption and expenditure analysis

5. High potential countries

6. Success stories

7. Company and brand analysis
Brand Share Analysis in the spirits sector
Leading companies in spirits sector
Leading brands in the sector
Private label penetration in the sector

8. Key distribution channels
Leading distribution channels by countries
Leading distribution channels by category

9. Key packaging formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type

10. Challenges and future outlook
Key challenges
Future outlook

11. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2017-
Risk, reward and opportunity analysis
Countries in the region - Overview
Value share of the spirits sector as a proportion of other non-alcoholic beverages by country, 2017
Change in consumption by category within spirits (value terms), 2017-
Per Capita Consumption in the region by countries, 2017
Per Capita Expenditure in the region by countries, 2017
Leading brands in the sector and categories by value, 2017
Leading companies in the sector by value sales, 2017
Leading Brands (including Private label) in the sector by value, 2017
Private label penetration in the sector
Leading Distribution Channels in the region by countries, 2017
Leading Distribution Channels in the region by category, 2017

List of Figures
Annual value growth analysis by region (2017-2022)
Annual volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by category (2017-2022)
Country level contribution to the growth by category in the region, 2017-
high potential country - Demographic Analysis
Key package material volume (units) share, 2017
Unit volume growth by package material (2012-2022)
Key pack type volume (units) share, 2017
Unit volume growth by pack type (2012-2022)
Key closure type volume (units) share, 2017
Unit volume growth by closure type (2012-2022)
Key primary outer volume (units) share, 2017
Unit volume growth by primary outer type (2012-2022)
Note: Product cover images may vary from those shown
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  • Diageo Plc.
  • Pernod Ricard SA
  • Suntory Holdings Ltd
  • Bacardi Limited
  • Sazerac Company Inc.
  • Brown-Forman Corporation
  • COMPANHIA MULLER DE BEBIDAS
  • Davide Campari-Milano S.p.A.
  • Heaven Hill Distilleries, Inc.
  • Casa Cuervo S.A. de C.V
Note: Product cover images may vary from those shown
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