+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

The Impact of Voice Technologies on Consumer Entertainment

  • ID: 4714900
  • Report
  • Region: United States
  • 56 Pages
  • Parks Associates
1 of 6
Voice Control Technologies have Rapidly Moved from Corporate Call Centers to the Households of U.S. Consumers

FEATURED COMPANIES

  • Accedo
  • AT&T
  • BrightLine
  • Harman Kardon
  • LG Electronics
  • Orange
  • MORE

Voice technology is an emerging trend in the consumer entertainment world, with voice control increasingly becoming embedded in devices such as smart speakers, TV remotes, and smart TVs.

This report presents an overview of the voice technology landscape for consumer entertainment services, with a focus on crossovers, enabling technologies, and new opportunities.

It also includes five-year forecasts for smart speakers, voice-controlled smart TVs, and voice-controlled TV remotes in the U.S. market.

Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Accedo
  • AT&T
  • BrightLine
  • Harman Kardon
  • LG Electronics
  • Orange
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Key Questions Addressed by this Research
1.3 Research Approach/Sources

2.0 Market Overview
2.1 Factors Impacting Voice-enabled Device Adoption, Usage and Intentions
2.2 Market Drivers
2.2.1 Emerging Technology
2.2.2 Evolving Consumer Usage Patterns
2.2.3 Mature Industries
2.3 Market Barriers
2.3.1 Technical Challenges
2.3.2 Human Factors

3.0 Voice Strategies and Impact
3.1 Ecosystem Strategies: Open vs. Closed
3.2 Addressing Assistant Fragmentation
3.3 Impact on Consumer Behaviors and Expectations
3.4 Impact on Production Costs
3.5 Privacy & Legal Concerns

4.0 Impact of Voice for Device Manufacturers
4.1 Smart TVs
4.1.1 Voice Integration on Smart TVs: Use Cases and Market Leaders
4.1.2 Disruptions and Considerations
4.1.3 Revenue Opportunities
4.2 Streaming Media Players
4.2.1 Voice Integrations: Use Cases and Market Leaders
4.2.2 Disruptions and Considerations
4.2.3 Revenue Opportunities
4.3 Set-Top Boxes
4.3.1 Voice Integrations: Use Cases and Market Leaders
4.3.2 Revenue Opportunities

5.0 Impact of Voice on Service Providers
5.1 Voice Integrations: Use Cases and Market Leaders
5.2 Disruptions and Considerations
5.3 Revenue Opportunities

6.0 Market Forecast
6.1 Forecast Methodology and Assumptions
6.2 Smart Speaker with Voice Assistants: U.S. Unit Sales Forecast, 2017-2022
6.3 Smart TVs with Voice Control: U.S. Unit Sales Forecast, 2017-2022
6.4 Voice Control TV Remotes: U.S. Unit Sales Forecast, 2017-2022

7.0 Implications and Recommendations

8.0 Appendix
8.1 Glossary
8.2 Company Index

List of Figures

  • Smart Speaker with Personal Assistant Ownership (2016-2018)
  • Total Average Number of Connected CE Devices Owned Per BB HH
  • Pay-TV Service Subscriptions (2011 - 2017)
  • Personal Assistant App Use (2016-2017)
  • Comparison of Personal Assistants
  • Important Features When Selecting Next Streaming Media Player or Smart TV
  • Attitudes on Data Sharing
  • Devices Connected to Smart TV
  • Consumers Very Interested in Voice Controlled Entertainment Functions
  • Share of Smart TV Market by Brand
  • Number of Available U.S. OTT Video Services, 2013-2018
  • Smart Speaker with Personal Assistant Forecast Methodology Flowchart
  • U.S. Unit Sales Forecast 2017-2022, Smart Speakers with Voice Controlled Personal Assistant
  • Smart TV with Voice Control Forecast Methodology Flowchart
  • U.S. Unit Sales Forecast 2017-2022, Smart TV’s with Voice Control
  • U.S. Forecast of Voice Control TV Remotes Flow Chart
  • U.S. Unit Sales Forecast 2017-2022, Connected Entertainment TV Remotes with Voice Control
Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6

FEATURED COMPANIES

  • Accedo
  • AT&T
  • BrightLine
  • Harman Kardon
  • LG Electronics
  • Orange
  • MORE

1.0 Report Summary

1.1 Purpose of Report

Voice control technologies have rapidly moved from corporate call centers to the households of U.S. consumers. Growing consumer demand for voice controlled connected entertainment devices has attracted a litany of companies ranging from leading manufacturers of smart TVs and streaming media players to major telecommunications and cable TV providers.

In The Impact of Voice Technologies on Consumer Entertainment, the publisher presents an overview of the voice technology landscape for consumer entertainment services, with a focus on crossovers, enabling technologies, and new opportunities. It also includes five-year unit sales forecasts for smart speakers, voice-controlled smart TVs, and voice-controlled TV remotes in the U.S. market. 

1.2 Key Questions Addressed by this Research 

  • How do new voice control technologies impact the consumer entertainment market?
  • What technologies enable these changes?
  • What demands to these changes place on market participants?
  • How are companies across the entertainment value chain – including pay-TV providers, smart
  • TV manufacturers and streaming media player venders– responding?
  • What new business models stem from these changes?
  • How fast is voice control growing in the consumer electronics categories that most impact entertainment?

1.3 Research Approach/Sources

  • Information for The Impact of Voice Technologies on Consumer Entertainment is drawn from multiple sources:
  • Company interviews with set top box, smart TV, smart speaker, streaming media player and TV
  • remote manufacturers and pay-TV providers.
  • Publicly available information, including SEC filings, earnings transcripts, and press releases.
  • Parks Associates consumer surveys and forecasts.
  • Parks Associates industry reports and whitepapers, including but not limited to the following:
    • 360 Deep Dive - Voice-enabled Use Cases (Q2/2018)
    • Smart TVs vs Streaming Media Players - Winning Over Consumers (Q2/2018)
    • Evolution of Smart Home Products and Service (4Q/2017)
Note: Product cover images may vary from those shown
5 of 6
  • Accedo
  • Acxiom
  • Alliant
  • Amazon
  • Apple
  • ARRIS
  • AT&T
  • Baidu
  • Bang & Olufsen
  • Bed Bath and Beyond
  • Best Buy
  • Braven
  • BrightLine
  • Comcast
  • DISH Network
  • Facebook
  • Frontier
  • Google
  • Harman Kardon
  • Hisense
  • IBM
  • JBL
  • Kantar
  • Lenovo
  • LG Electronics
  • Microsoft
  • Netflix
  • Nielsen
  • Nuance
  • NVIDIA
  • Orange
  • Roku
  • Samsung
  • Sensory
  • Sharp
  • Sony
  • TiVo
  • Toshiba
  • Universal Electronis Inc.
  • Verizon
  • Vizio
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/4714900
Adroll
adroll