Country Profile: Wine in Germany - Research and Markets

Country Profile: Wine in Germany

Summary

The wine sector is led by the still wine category in both value and volume terms in 2017. Moreover, the still wine category is also forecast to register the fastest value and volume growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of wine in the country. Glass is the most commonly used pack material in the sector, followed by paper & board. ‘A racke, germany’, ‘Rotkäppchen-mumm sektkellereien gmbh’ and ‘Franz wilhelm langguth erben gmbh & co. Kg’ are the leading market players in the German wine sector.

This Country Profile report on the Wine sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Also Contained

Sector data: Overall sector value and volume data with growth analysis for 2012-2022

Category coverage: Value and growth analysis for fortified wine, sparkling wine, and still wine with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

Leading players: Market share of brands and private labels in volume terms in 2017

Distribution data: Percentage of sales within each category through distribution channels such as food & drinks specialists, hypermarkets & supermarkets, on-trade, e-retailers, convenience stores, department stores, convenience stores, and other general retailers.

Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, rigid plastics, rigid metal and others; pack type data for: Bottle and can.

Scope

The per capita consumption of wine was higher in Germany compared to the global level in 2017

The German wine sector is expected to grow at a CAGR of 2.8% by value during 2017-2022

Per capita consumption of still wine is higher when compared to other wines in Germany

Hypermarkets & supermarkets is the leading distribution channel in the German wine sector

Golden Kaan is the leading brand in the German wine sector.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Report scope
Executive summary
Germany in the global and regional context
Germany in the global and Western Europe wine sector
Germany compared to other leading countries in Western Europe
Per capita consumption and expenditure - Germany compared to Western Europe and global levels
Sector analysis - wine
Country snapshot - wine sector in Germany
Value and volume analysis - wine sector in Germany
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: fortified wine
Segment analysis (in value terms): fortified wine
Segment analysis (in volume terms): fortified wine
Category analysis: sparkling wine
Segment analysis (in value terms): sparkling wine
Segment analysis (in volume terms): sparkling wine
Category analysis: still wine
Segment analysis (in value terms): still wine
Segment analysis (in volume terms): still wine
Distribution analysis
Distribution channel share analysis: wine
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumer graphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
country risk index (GCRI)
Methodology
Definitions
Appendix

List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2012-2022)
Cross category comparison - by volume (2012-2022)
Per capita consumption (by category), Germany compared to Western Europe and global levels (in liters), 2017
Fortified wine - value analysis by segment, 2012-2022
Fortified wine - volume analysis by segment, 2012-2022
Sparkling wine - value analysis by segment, 2012-2022
Sparkling wine - volume analysis by segment, 2012-2022
Still wine - value analysis by segment, 2012-2022
Still wine - volume analysis by segment, 2012-2022
Change in distribution share, 2012-2017
Performance overview (score: 1-100)
Category data, by segment
Category data, by on-trade and off-trade
Per capita consumption (in liters), 2012-2022
Per capita expenditure, 2012-2022
Wine sales distribution in Germany - by category, 2017
Brand share (in volume terms) in the wine sector, 2017
Brand share (in volume terms) in the wine sector by category, 2017
Pack material (in million pack units), 2012-2022
Pack materials by category (in million pack units), 2017
Pack type (in million pack units), 2012-2022
Pack types by category (in million pack units), 2017
Closure type (in million pack units), 2012-2022
Closure types by category (in million pack units), 2017
Primary outer type (in million pack units), 2012-2022
Primary outer types by category (in million pack units), 2017
Real GDP and annual growth (%), 2014-2022
Nominal GDP and annual growth (%), 2014-2022
Consumer price inflation (%), 2014-2022
Employed people and unemployment rate (%), 2014-2022
Nominal household final consumption expenditure and annual growth (%), 2014-2022
Population and annual growth (%), 2014-2022
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2012-2022
Value/volume change at segment level

List of Figures
Value and volume share of Germany in the global and Western Europe wine sector, 2017-2022
Germany compared to other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Germany, Western Europe, and global, 2012-2022
PCE comparison - Germany, Western Europe, and global, 2012-2022
Market size and growth analysis by value and volume, wine sector, 2012-2022
Cross category comparison - by value growth rate (2012-2022)
Change in category share (in value terms), 2017-2022
Cross category comparison - by volume growth rate (2012-2022)
Change in category share (in volume terms), 2017-2022
Market size and growth analysis by value and volume, fortified wine category, 2012-2022
Market size and growth analysis by value and volume, sparkling wine category , 2012-2022
Market size and growth analysis by value and volume, still wine category, 2012-2022
Share of key distribution channels (in volume terms) - wine, 2017
Key distribution channel share by category (in volume terms), 2017
Leading brands (in volume terms) in the wine sector, 2017
Leading brands (in volume terms) by category in the wine sector, 2017
Private label penetration by category (in volume terms), 2017
Growth analysis, private label and brands, 2012-2017
Category-wise consolidation/fragmentation (in volume terms) - wine, 2017
Key pack materials in the German wine sector, percentage share of pack units, 2017
Annual growth rate by key pack material, 2012-2022
Use of pack material by category (in pack units), 2017
Key pack types in the German wine sector, percentage share of pack units, 2017
Annual growth rate by key pack type, 2012-2022
Use of pack type by category (in pack units), 2017
Key closure types in the German wine sector, percentage share of pack units, 2017
Annual growth rate by key closure type, 2012-2022
Use of closure type by category (in pack units), 2017
Key primary outer types in the German wine sector, percentage share of pack units, 2017
Annual growth rate by key primary outer type, 2012-2022
Use of primary outer type by category (in pack units), 2017
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (millions) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (millions) and unemployment rate (%)
Five lowest risk nations in GCRI Q3 2017
Five highest risk nations in GCRI Q3 2017
Country risk analysis - Germany compared to Western Europe and the world