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Global Clothing B2C E-Commerce Market 2018

  • ID: 4718510
  • Report
  • Region: Global
  • 148 pages
  • yStats GmbH & Co. KG
UP TO OFF
until Dec 31st 2019
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Growing Online Retail Fashion Market Attracts Global E-Commerce Giants and Store-Based Retailers

FEATURED COMPANIES

  • Allegro
  • bonprix S.r.l.
  • Global Fashion Group S.A.
  • Lamoda GmbH
  • Macy's
  • Trendyol
  • MORE

The report “Global Clothing B2C E-Commerce Market 2018” accents the prominent drivers and hurdles of global fashion E-Commerce market growth. In line with the discoveries of this report, fashion products are purchased over the Internet by one-half of all online shoppers around the globe.

The global online market for fashion sees double-digit growth.

Between 2018 and 2022, the worldwide B2C E-Commerce fashion market is projected to eclipse the half trillion euros sales line, as stated in forecasts cited in this report. With regard to online penetration of total retail sales, above one-third of clothing, accessories, and footwear spending is predicted to be generated online by 2022.

Clothing is the top product category in leading online retail markets around the globe.

Fashion is among the most purchased product categories of online shoppers. With an immense population and the uppermost fashion-oriented online shopper penetration rate, China holds the most robust online fashion retail market in the world. Tmall and Taobao are the dominant channels for purchasing apparel, exhibited by the report. The USA holds second place, in terms of sales of fashion products online.

Market competition intensifies among global online fashion players.

A 2018 ranking presented in the report articulates that HM.com was the most prominent E-Commerce fashion website regarding the number of visits on a monthly basis. This comes followed by Russian-based Wildberries.ru, pure online actor Asos.com, and brick-and-mortar based Zara.com. The presence of omnichannel strategies has developed to be unquestionably critical for both store-based and online apparel merchants in this increasingly competitive environment.

Questions Answered in this Report

  • What are the major trends in B2C E-Commerce delivery worldwide?
  • How do preferences about B2C E-Commerce delivery options vary among global region?
  • What is the attitude of online shoppers to paying extra for faster delivery?
  • How important is free delivery to online shoppers in different countries?
  • How important is delivery to global online shoppers?

Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Allegro
  • bonprix S.r.l.
  • Global Fashion Group S.A.
  • Lamoda GmbH
  • Macy's
  • Trendyol
  • MORE

1. Management Summary

2. Global Developments
Overview of Clothing B2C E-Commerce Market, November 2018
B2C E-Commerce Fashion Sales, in USD billion, and B2C E-Commerce Share of Total Retail Fashion Sales, in %, 2014, 2018e, 2022f
Clothing and Accessories Online Shopper Penetration, in % of Online Shoppers, by Selected Countries and Global, 2018e
Top 10 Reasons to Purchase Clothing and Accessories Online, in % of Online Shoppers, 2018e
Top 20 Clothing E-Comm. Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Website Traffic, in %, October 2018
Global Fashion Group Net Merchandise Value, in EUR million, and Year-on-Year Change, in %, FY 2016 & 2017
ASOS Total Retail Sales, in GBP million, and Year-on-Year Change, in %, 2016 & 2017
Breakdown of ASOS Total Retail Sales, by the UK, the EU, the USA and the Rest of the World, in GBP million, and Year-on-Year Change, in %, 2016 & 2017

3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
B2C E-Commerce Sales of “Clothes, Related Goods”, in JPY billion, and B2C E-Commerce Share of Total Retail Expenditure in This Category, in %, 2016 & 2017
Breakdown of Average Monthly Online Spending per Household by Products and Services, incl. “Women’s Clothing”, “Men’s Clothing” and “Footwear and Other Clothing”, in %, 2017
Share of Users of Rakuten Ichiba, Yahoo! Shopping and Amazon Purchasing “Fashion and Fashion Accessories”, in % of Users of the Respective Website, April 2017
3.1.2. South Korea
E-Commerce Sales of “Clothes, Fashion and Related Goods”, in KRW billion, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016
Top 10 Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, 2016 & 2017
Product Categories Purchased Online, incl. “Clothes” and “Shoes”, by Mobile and PC, in % of Online Shoppers, January 2018
M-Commerce Sales by Fashion Related Product Category, in KRW million, and M-Commerce Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
3.1.3. Australia
Breakdown of Online Spending by Product Category, incl. “Fashion”, in %, 2016 & 2017
Breakdown of Online Spending on the “Fashion” Category, in %, by Age Group, 2017
Breakdown of Online Spending on “Fashion” Category, by Domestic and Cross-Border, in %, 2017
Websites Used for Online Shopping of “Apparel & Shoes”, in % of Online Shoppers, 2017
3.2. Emerging Markets
3.2.1. China
Top 5 Product Categories to Purchase Online, incl. “Clothing, Shoes and Bags”, in % of Online Shoppers, March 2017
B2C E-Commerce Sales of Apparel, in CNY billion, and Year-on-Year Change, in %, Q1 2015 - Q2 2017
Preferred Retail Channels for Purchasing Apparel Products and Preferred Online Players, in % of Internet Users, Q2 2017
Top 3 Categories of Products by Retail E-Commerce Sales in Rural Areas, incl. “Clothing, Shoes and Bags”, in CNY billion, and Year-on-Year Change, in %, 2017
3.2.2. India
Breakdown of Retail E-Commerce Sales of “Apparel, Footwear, Personal/Health Care”, in INR billion and in % of Total Retail E-Commerce Sales, 2016 & 2017
Breakdown of B2C E-Commerce Sales by Product Category, incl. “Apparel/ Footwear” and “Personal Accessories & Eyewear”, in %, 2016 & 2017
Breakdown of Purchase Transactions of “Apparel”, by Purely Online, Purely Offline and Mixed, in %, 2017
3.2.3. Indonesia
Product Categories Purchased Online via Social Networks, incl. “Clothes”, “Footwear”, “Backpack/ Bag” and “Jewelry/ Accessories”, in % of Respondents Who Make Purchases via Social Networks, June 2017
3.2.4. Thailand
B2C E-Commerce Sales of “Fashion”, in THB billion, 2017e & 2021f
Product Categories Purchased in E-Commerce, incl. “Fashion” and “Jewelry”, in % of Online Shoppers, July 2017
Product Categories Purchased in E-Commerce, incl. “Clothes and Accessories”, in % of Online Shoppers, June 2017
Product Categories Purchased in E-Commerce, incl. “Apparel and Jewelry”, in % of Online Shoppers, Q1 2017
Breakdown of Value of the “Fashion” Category Purchased Online, in % of Online Shoppers, July 2017
Product Categories Purchased via Social Media Compared to Lazada, incl. “Clothing and Footwear”, in % of Online Shoppers, February 2017
3.2.5. Vietnam
Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2017
Product Categories Purchased Online via Social Networks, incl. “Fashion”, in % of Online Shoppers, 2017
Breakdown of Top 4 Online Shops to Purchase “Fashion”, in % of Online Shoppers Purchasing “Fashion”, 2017
3.2.6. Malaysia
Product Categories Purchased in E-Commerce, incl. “Clothing and Footwear” and “Bags, Wallets and Accessories”, in % of Online Shoppers, Q3 2017
Top 10 Local B2C E-Commerce Websites, incl. “Zalora MY”, by Total Visits, in millions, February 2018

4. North America
4.1. Regional
Breakdown of Online Channels for Purchasing “Fashion”, in % of Market Share, 2017-2022f
4.2. USA
B2C E-Commerce Sales of Apparel & Accessories, in USD billion, and Share, in % of Total Retail E-Commerce Sales, 2018e & 2022f
Breakdown of Retail E-Commerce Sales by Product Category, incl. “Apparel & Accessories”, in %, 2018f
Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, incl. “Apparel/ Accessories”, “Clothing” and “Shoes”, in % of Consumers, 2018f
B2C E-Commerce’s Share of the Selected Product Categories, incl. “Clothing”, “Footwear” and “Jewelry/ Watches”, in %, 2017 & 2022f
Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/ Apparel, Footwear and Accessories” and “Jewelry/ Watches”, in % of Cross-Border Online Shoppers in the USA, May 2018
Clothes and Shoes Online Shopper Penetration, in % of Online Shoppers, and The Share of Usually Amazon Shoppers Purchasing From Amazon, in % of U.S. Amazon Shoppers, May 2018
Breakdown of Preferred Online Shops to Purchase Fashion Products, in % of Online Shoppers, July 2018
4.3. Canada
Most Common Product Categories Purchased Online, incl. “Clothing and Apparel”, in % of Online Shoppers, March 2018

5. Europe
5.1. Regional
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers in the EU, 2017
Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017
Share of Individuals Purchased Clothing/ Footwear, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Spain and the UK, in % of Internet Users, May 2018
5.2. Advanced Markets
5.2.1. UK
B2C E-Commerce Sales of “Clothing”, in GBP billion, 2017e & 2022f
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Adults, Q1 2017
Top 3 Product Categories by Online Checkout Abandonment Rate, incl. Fashion-Related, in % of Consumers, April 2018
5.2.2. Germany
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, Q1 2016 & Q1 2017
B2C E-Commerce Sales of Fashion-Related Product Categories, by Category, in EUR billion, and Year-on-Year Change, in %, 2016 & 2017
Top 10 E-Commerce Platforms by Market Share, incl. “Zalando” and “H&M”, 2017/2018
5.2.3. France
Product Categories Purchased Online, incl. “Clothing/ Fashion”, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018
Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, incl. “Clothing and Fashion”, in % of Cross-Border Online Shoppers in France, 2017
5.2.4. Italy
B2C E-Commerce Sales of “Clothes”, in EUR million, and Year-on-Year Change, in %, 2017 & 2018e
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
5.2.5. Netherlands
Top 10 B2C E-Commerce Companies by Revenues, incl. “Zalando”, “H&M” and “De Bijenkorf”, in EUR million, 2017
5.2.6. Spain
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2017
Products Purchased Online, incl. “Fashion” and “Shoes and Accessories”, in % of Online Shoppers, 2017
5.2.7. Belgium
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Top 10 E-Commerce Websites by Total Number of Visits, incl. “Zalando.be”, in millions, 2017
5.2.8. Sweden
B2C E-Commerce Sales of “Clothing and Footwear”, in SEK billion and Year-on-Year Growth, in %, 2016 & 2017
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Sweden, 2016 & 2017
Breakdown of Online Shoppers by Buying Online from Sweden and Abroad, by Product Category, incl. “Clothes and Shoes”, in %, Q1 2018
Top 20 Online Pure-Play Retailers by Revenues, incl. “Boozt.com” and “Nelly.com / NLY Man”, in SEK million, 2017
5.2.9. Switzerland
B2C E-Commerce and Mail Order Sales of “Fashion and Shoes”, in CHF billion, 2012 – 2017
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2017
Top 5 Products Categories Purchased via Smartphone, incl. “Clothes and Footwear” and “Watches and Jewelry”, in % of Online Shoppers, 2017
Top 10 Online Shops by Revenues, incl. “Zalando”, in CHF million, 2016 & 2017
5.2.10. Denmark
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Denmark, 2016 & 2017
Breakdown of Top 20 Most Used Websites for Online Shopping, incl. “Zalando” and “H&M”, in % of Online Shoppers, H1 2017
5.2.11. Finland
Breakdown B2C E-Commerce Sales of Products, incl. “Clothes and Accessories”, by Category, in %, 2017
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Top Product Categories Purchased Cross-Border, incl. “Clothes and Shoes”, in % of Cross-Border Online Shoppers in Finland, 2016 & 2017
Top 15 Most Used E-Commerce Websites, incl. “Zalando” and “H&M”, in % of Online Shoppers, 3 Months to January 2018
5.2.12. Austria
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Top 10 Online Shops by Sales, incl. “Zalando.at” and “H&M.at”, in USD million, 2017
5.3. Emerging Markets
5.3.1. Russia
Product Categories Purchased Online, incl. “Clothing, Shoes and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Clothing and Shoes Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of Online Shoppers, 2016 & 2017
Breakdown of Domestic B2C E-Commerce Sales by Product Categories, incl. “Clothes and Shoes”, in %, 2017
Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2017
Top 10 Clothing, Shoes and Accessories Online Shops, Ranked by Sales, E-Commerce Sales, in RUB million, Number of Orders, in thousands, Average Check, in RUB, Y-o-Y Change, 2017
Top 10 Online Shops by Number of Monthly Visitors, incl. “Wildberries.ru” and “Lamoda.ru”, in millions, 6 Months to September 2017
5.3.2. Poland
Product Categories Purchased Online, incl. “Clothing and Accessories”, “Footwear”, “Sportswear” and “Jewelry”, in % of Online Shoppers, April 2018
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
Top E-Commerce Websites Most Associated with Online Shopping, incl. “Zalando”, “Bonprix”, “eObuwie” and “Domodi” in % Internet Users, April 2017 & April 2018
Top 5 E-Commerce Websites Most Associated with Online Shopping for Clothes, in % of Internet Users, April 2018
5.3.3. Turkey
Retail E-Commerce Sales of “Clothing & Shoes”, in TRY billion, and Year-on-Year Change, in %, 2016 & 2017
Product Categories Purchased Online, incl. “Clothing, Sport Goods”, in % of Online Shoppers, April 2017 & April 2018
Top 5 Online Shopping Categories by Average Basket Size, incl. “Clothes”, in TRY, 2017
Top 5 E-Commerce Websites, by Total Website Visits, in millions, incl. Rank Among All Websites in Turkey and Category, June 2018
5.3.4. Portugal
Product Categories Purchased Online, incl. “Clothing and Sport Goods”, in % of Online Shoppers, 2016 & 2017
5.3.5. Czech Republic
Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, 2017
5.3.6. Ukraine
Top 3 Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, 2017

6. Latin America
6.1. Brazil
Product Categories Purchased Online, incl. “Clothing, Footwear and Accessories”, in % of Online Shoppers, May 2018
Product Categories Purchased via Mobile, incl. “Clothes” and “Fashion and Accessories”, in % of Mobile Shoppers, March 2018
Product Categories Purchased in Cross-Border Online Shopping, incl. “Fashion and Accessories”, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017 
Top 10 B2C E-Commerce Product Categories by Share of Number of Purchases and Value of Sales, incl. “Fashion and Accessories”, in %, 2017
6.2. Argentina
Clothing B2C E-Commerce Sales, in ARS billion, 2014 - 2017
Top 3 Product Categories Purchased Cross-Border, incl. “Clothing/Apparel, Footwear and Accessories”, in % Cross-Border Online Shoppers, May 2018
6.3. Mexico
Share of Online Shoppers Purchased “Apparel & Accessories”, in %, and Average Quarterly Online Spending, in MXN, 2016 & 2017
Breakdown of Preferred Online Shops to Purchase Fashion Products, in % of Online Shoppers, July 2018
6.4. Columbia
B2C E-Commerce Sales of “Clothes and Shoes”, in COP billion, 2016 – 2018f & 2022f

7. Middle East and Africa
7.1. Regional
Product Categories to Purchase Online, incl. “Clothes, Shoes, Accessories”, in % of Local Millennials in the GCC, July 2017
7.2. UAE
Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/Apparel, Footwear and Accessories”, in % of Cross-Border Online Shoppers in the UAE, May 2018
7.3. Saudi Arabia
Channels Used to Purchase “Apparel, Clothing and Accessories”, by Online, Offline and Both, in % of Respondents, May 2017
Top 10 Reasons to Purchase “Fashion” Online, in % of Online Shoppers, 2017
7.4. South Africa
Breakdown of Latest Online Purchase by Product Categories, incl. “Clothing and Accessories”, in % of Online Shoppers, August 2017
7.5. Egypt
Top 3 Product Categories Purchased in Cross-Border Online Shopping, incl. “Clothing/Apparel, Footwear and Accessories”, in % of Cross-Border Online Shoppers in Egypt, May 2018
7.6. Morocco
Top 15 Product Categories Purchased Online, incl. “Clothing, Shoes, Sport Goods or Accessories”, in % of Online Shoppers, 2017

Note: Product cover images may vary from those shown
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  • ASOS.com Limited
  • Allegro
  • Amazon.com
  • bonprix S.r.l.
  • Boozt AB
  • eBay Inc
  • Global Fashion Group S.A.
  • Hennes & Mauritz AB
  • Kohl's Corporation
  • Lamoda GmbH
  • Lazada Group SA
  • Liverpool Mexico SA de CV
  • Macy's
  • Rakuten
  • Shopee Philippines
  • Taobao China Software Co Ltd
  • Trendyol
  • Walmart Inc.
  • Wildberries LLC
  • Zalando SE
  • Zalora Group GmbH
  • Zara Espana SA
  • Zhejiang Tmall.com Technology Co.
Note: Product cover images may vary from those shown
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