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HIPAA Rules for Websites, Social Media, Email, Text Messaging and Patient Reviews - Webinar

  • ID: 4720005
  • Webinar
  • 90 Minutes
  • Lorman Business Center, Inc.
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Learn to stay compliant with HIPAA rules using electronic patient engagement programs.

Patient Engagement is the foundation of quality patient care and MACRAMIPS Quality Payment Program reimbursement. The Internet, web sites, social media, email and text messaging are indispensable patient engagement tools and new patients increasingly rely on Internet based reviews to choose a health care provider. But HIPAA Rules apply to all these new electronic patient engagement tools and are widely violated, putting Covered Entities and Business Associates unnecessarily at risk. The HIPAA Rules are easy to follow, step-by-step when you know the steps. This topic explains the HIPAA Rules covering web sites, social media, email, text messaging and patient reviews in plain language with engaging visual images. And it explains how to follow easy steps to use powerful electronic patient engagement tools and comply with HIPAA.

HIPAA Rules for sending Protected Health Information (PHI) by unencrypted electronic transmission are clear and new. The first became effective with the HIPAA Omnibus Rule (September, 2013) followed by important guidance from the U. S. Department of Health and Human Services in 2014 and 2016. The new HIPAA Rules and a widely misunderstood 2015 Federal Communications Commission Order will be explained clearly and simply.

You will learn the simple 3 step HIPAA safe harbor that frees Covered Entities and Business Associates from any responsibility or liability for unauthorized access to Protected Health Information (PHI) in unencrypted emails and text messages during transmission and after receipt by the patient. HIPAA Rules for web sites, social media and patient reviews are older dating to the original Privacy Rule that became effective in 2003. However, they have been overlooked and subject to highly visible violations. This information will explain the HIPAA requirements and the simple safeguards for compliance. Learning Objectives
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HIPAA Applies to Patient Engagement and MACRA-MIPS Quality Payment Program Reimbursement
  • What Makes an Email or Text Message Subject to HIPAA Law?
  • Definition of Protected Health Information - Not Just a Diagnosis, Disease or Prescribed Treatment
HIPAA Rules for Texting and Emailing
  • A Simple 3 Step Safe Harbor Protects Covered Entities and Business Associates From Liability Related to Patient Engagement by Unencrypted Email and Text Messaging
  • How a 2015 FCC Order About Health Care Text Messages Added to Confusion and What It Really Means
  • The Interconnected Liability of Covered Entities and Business Associates That Provide Unencrypted Electronic Patient Engagement Services Like Appointment Reminders - How Both Can Protect Themselves
HIPAA Rules for Social Media and Web Sites
  • The Rules Are Clear, Unequivocal and Easy to Follow. It Only Takes One Look at a Health Care Provider's Web Site or Social Media Page to Find Violations
  • How to Keep Your Web Site and Social Media Dynamic, Effective and Compliant With HIPAA
  • What to Look for on Your Web Site or Social Media Site - How to Identify Violations - and How to Fix Them
  • How to Use Advice From Marketing Professionals in a Way That Complies With HIPAA - Remember It Is the Covered Entity Who Is Responsible for HIPAA Compliance - and Liable for Violations
Patient Reviews
  • What Health Care Providers Should, Should Not and Must Not Do
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Paul R. Hales, J.D. - The HIPAA E-Tool®
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This webinar is designed for medical records directors, health information managers, privacy officers, IT professionals, hospital and clinic administrators, coders, compliance officers, finance managers and security officers.
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