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Mobile Services in North America: Trends and Forecasts 2018-2023

  • ID: 4720237
  • Report
  • December 2018
  • Region: North America, United States, Canada
  • 8 pages
  • Analysys Mason Group
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"Competitive pressure on mobile prices in the USA will limit the region’s mobile segment revenue growth."

The mobile market in the USA is competitive and 3G/4G coverage is widespread, therefore the pressure on prices and service levels will be strong. This will result in a decline in mobile ARPU. The Canadian mobile segment is less competitive and operators will upsell more-expensive, faster services with higher data allowances, which will prevent a further decline in ARPU.

This report provides:

  • a 5-year forecast of 127 mobile KPIs for North America (NA) and for two key countries: Canada and the USA
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for the two key countries
  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

Data Coverage

Mobile connections

  • Handset, mobile broadband,1 IoT2
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Mobile revenue

  • Service, 3 retail
  • Prepaid, contract
  • Handset, mobile broadband, 1 IoT2
  • Handset voice, messaging, data

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic

Outgoing minutes, MoU

Who Should Read this Report

  • Market intelligence, strategy and project managers at mobile operators in North America.
  • Regulatory bodies in North America.
  • Financial institutions that directly invest in the telecoms sector in the region, or advise others that do so.
  • Press and media bodies that need a foundation of knowledge of the North American mobile telecoms market.
Note: Product cover images may vary from those shown
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Chapter Nos.

5. Executive summary
6. Total telecoms revenue growth in North America will be limited due to competitive pressure in the mobile segment in the USA
7. Worldwide trends
8. Worldwide: mobile service revenue will continue to increase during the forecast period, reaching USD864 billion in 2023
9. Regional trends
10. North America: total mobile revenue growth will be kept down by high competitive pressure
11. Mobile: ARPU declines will be driven by mobile competition in the USA
12. Mobile: service demand will increase penetration, while competition in the USA will put further pressure on ARPU in the region
13. Mobile: the market competitiveness will continue to increase
14. Country-level trends
15. Canada: mobile revenue growth will be driven by limited competition and increasing data usage
16. USA: an increasing mobile user base will lead to a slight revenue increase during the forecast period
17. Forecast methodology and assumptions
18. Our forecast model is supported by sound market knowledge
19. Examples of forecast input drivers
20. About the authors

List of figures
Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, North America, 2013–2023
Figure 2: Mobile service revenue in NA and worldwide, USD (2017) billion
Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, North America, 2013-2023
Figure 4: Telecoms retail revenue and growth rate by service type, North America, 2013–2023
Figure 5: Mobile connections by type, North America (million), 2013–2023
Figure 6: Mobile connections by generation, North America (million), 2013–2023
Figure 7: Mobile ARPU by type, North America (USD per month), 2013–2023
Figure 8: Contract share of mobile connections (excluding IoT), North America, 2013–2023
Figure 9: Mobile data traffic per connection, North America (MB per month), 2013–2023
Figure 10: Mobile penetration by country, North America, 2013–2023
Figure 11: Mobile ARPU by country, North America, 2013–2023
Figure 12: Mobile connections by type, Canada (million), 2013–2023
Figure 13: Mobile ARPU, Canada (CAD per month), 2013–2023
Figure 14: Mobile connections by type, USA (million), 2013–2023
Figure 15: Mobile ARPU, USA (USD per month), 2013–2023

Note: Product cover images may vary from those shown
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