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Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator

  • ID: 4720269
  • Report
  • December 2018
  • Region: Global
  • 15 pages
  • GlobalData
1h Free Analyst Time

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FEATURED COMPANIES

Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator

Summary

"Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator", uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK and Germany by Garnier for its Express Retouch gray hair concealer, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the Pack-Track packaging innovation tool and takes a closer look at a small, pod-style pack with an integral applicator for touching up gray hair regrowth, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Garnier Express Retouch hair color applicator.
  • Examines how this pack format taps into consumer trends within Packaging's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.
Reasons to Buy
  • Use Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

Executive Summary
What is Seize+Adapt?
The packaging innovation - convenience
How does the innovation align to TrendSights?
Wider opportunities for a hair color applicator
Wider opportunities for a hair color touch-up pack
Appendix
Note: Product cover images may vary from those shown
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  • Garnier
Note: Product cover images may vary from those shown
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