Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator
Summary
"Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator", uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK and Germany by Garnier for its Express Retouch gray hair concealer, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using the Pack-Track packaging innovation tool and takes a closer look at a small, pod-style pack with an integral applicator for touching up gray hair regrowth, and considers how the format could cross over into other categories.
Scope
Reasons to Buy
Summary
"Packaging Seize+Adapt Concept: Wider opportunities for a hair color applicator", uses the Pack-Track packaging innovation tool to take a closer look at a pack format used in the UK and Germany by Garnier for its Express Retouch gray hair concealer, and to consider how it could potentially inspire cross-category innovation.
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.
This case study was compiled using the Pack-Track packaging innovation tool and takes a closer look at a small, pod-style pack with an integral applicator for touching up gray hair regrowth, and considers how the format could cross over into other categories.
Scope
- Discusses key features and packaging benefits of Garnier Express Retouch hair color applicator.
- Examines how this pack format taps into consumer trends within Packaging's TrendSights framework.
- Explores how this easy-to-use pack format could be applied to other product categories.
Reasons to Buy
- Use Packaging Seize+Adapt Concept series to inspire packaging innovation.
- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Table of Contents
Executive SummaryWhat is Seize+Adapt?
The packaging innovation - convenience
How does the innovation align to TrendSights?
Wider opportunities for a hair color applicator
Wider opportunities for a hair color touch-up pack
Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Garnier