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Advertising, Public Relations, And Related Services Global Market Report 2019

  • ID: 4721198
  • Report
  • Region: Global
  • 300 pages
  • The Business Research Company
1 of 4

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
  • MORE
Advertising, Public Relations, And Related Services Market Global Report 2019 provides the strategists, marketers and senior management with the critical information they need to assess the global advertising, public relations, and related services market.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.
Description:
Where is the largest and fastest growing market for the advertising, public relations, and related services? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Advertising, Public Relations, And Related Services market global report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider design, research, promotional and consulting services market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market and forecasting the future. Drivers and restraints looks at the external factors supporting and controlling the growth of the market.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers all the regions, key developed countries and major emerging markets. It draws comparisons with country populations and economies to understand the importance of the market by country and how this is changing.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section highlights the likely future developments in the market and suggests approaches companies can take to exploit this.
  • The advertising, public relations, and related services market section of the report gives context. It compares the advertising, public relations, and related services market with other segments of the design, research, promotional and consulting services market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, advertising, public relations, and related services indicators comparison.
Scope

Markets Covered: Advertising Agencies, Promotional Products, Public Relations, Direct Mail Advertising, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution

Companies Mentioned: WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc

Metrics Covered: Number of Enterprises, Number of Employees

Countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam

Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Time series: Five years historic and forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, advertising, public relations, and related services indicators comparison.

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
  • MORE
1. Executive Summary

2. Report Structure

3. Advertising, Public Relations, And Related Services Market Characteristics
3.1. Market Definition
3.2. Key Segmentations

4. Advertising, Public Relations, And Related Services Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products

5. Advertising, Public Relations, And Related Services Market Supply Chain
5.1. Supply Chain
5.2. Distribution
5.3. End Customers

6. Advertising, Public Relations, And Related Services Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth

7. Advertising, Public Relations, And Related Services Market Trends And Strategies

8. Advertising, Public Relations, And Related Services Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, Value ($ Billion)
8.2.1. Drivers Of The Market
8.2.2. Restraints On The Market
8.3. Forecast Market Growth, Value ($ Billion)
8.3.1. Drivers Of The Market
8.3.2. Restraints On The Market

9. Advertising, Public Relations, And Related Services Market Regional Analysis
9.1. Global Advertising, Public Relations, And Related Services Market, 2018, By Region, Value ($ Billion)
9.2. Global Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Region
9.3. Global Advertising, Public Relations, And Related Services Market, Growth And Market Share Comparison, By Region

10. Advertising, Public Relations, And Related Services Market Segmentation
10.1. Global Advertising, Public Relations, And Related Services Market, Segmentation By Type, 2014 - 2022, Value ($ Billion)
10.1.1. Advertising Agencies
10.1.2. Promotional Products
10.1.3. Public Relations
10.1.4. Direct Mail Advertising
10.1.5. Billboard & Outdoor Advertising
10.1.6. Media Buying Agencies And Representative Firms
10.1.7. Print Advertising Distribution

11. Advertising, Public Relations, And Related Services Market Metrics
11.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Global
11.2. Per Capita Average Advertising, Public Relations, And Related Services Market Expenditure, 2014 - 2022, Global

12. Asia-Pacific Advertising, Public Relations, And Related Services Market
12.1. Asia-Pacific Advertising, Public Relations, And Related Services Market Overview
12.2. Asia-Pacific, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
12.3. Asia-Pacific, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
12.4. Asia-Pacific, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
12.5. Asia-Pacific, Advertising, Public Relations, And Related Services Market Metrics
12.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Asia-Pacific Countries
12.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, Asia-Pacific Countries
12.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, Asia-Pacific Countries
12.6. Asia-Pacific Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
12.7. Asia-Pacific Advertising, Public Relations, And Related Services Market: Country Analysis
12.7.1. China Advertising, Public Relations, And Related Services Market
12.7.1.1. China Advertising, Public Relations, And Related Services Market Overview
12.7.1.2. China Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.1.3. China Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
12.7.2. Australia Advertising, Public Relations, And Related Services Market
12.7.2.1. Australia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.2.2. Australia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
12.7.3. Hong Kong Advertising, Public Relations, And Related Services Market
12.7.3.1. Hong Kong Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.4. India Advertising, Public Relations, And Related Services Market
12.7.4.1. India Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.4.2. India Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
12.7.5. Indonesia Advertising, Public Relations, And Related Services Market
12.7.5.1. Indonesia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.6. Japan Advertising, Public Relations, And Related Services Market
12.7.6.1. Japan Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.6.2. Japan Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
12.7.7. Malaysia Advertising, Public Relations, And Related Services Market
12.7.7.1. Malaysia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.8. New Zealand Advertising, Public Relations, And Related Services Market
12.7.8.1. New Zealand Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.9. Philippines Advertising, Public Relations, And Related Services Market
12.7.9.1. Philippines Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.10. Singapore Advertising, Public Relations, And Related Services Market
12.7.10.1. Singapore Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.11. South Korea Advertising, Public Relations, And Related Services Market
12.7.11.1. South Korea Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.12. Thailand Advertising, Public Relations, And Related Services Market
12.7.12.1. Thailand Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
12.7.13. Vietnam Advertising, Public Relations, And Related Services Market
12.7.13.1. Vietnam Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)

13. Western Europe Advertising, Public Relations, And Related Services Market
13.1. Western Europe Advertising, Public Relations, And Related Services Market Overview
13.2. Western Europe, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
13.3. Western Europe, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
13.4. Western Europe, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
13.5. Western Europe, Advertising, Public Relations, And Related Services Market Metrics
13.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Western Europe Countries
13.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, Western Europe Countries
13.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, Western Europe Countries
13.6. Western Europe Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
13.7. Western Europe Advertising, Public Relations, And Related Services Market: Country Analysis
13.7.1. Austria Advertising, Public Relations, And Related Services Market
13.7.1.1. Austria Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.2. Belgium Advertising, Public Relations, And Related Services Market
13.7.2.1. Belgium Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.3. Denmark Advertising, Public Relations, And Related Services Market
13.7.3.1. Denmark Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.4. Finland Advertising, Public Relations, And Related Services Market
13.7.4.1. Finland Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.5. France Advertising, Public Relations, And Related Services Market
13.7.5.1. France Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.5.2. France Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
13.7.6. Germany Advertising, Public Relations, And Related Services Market
13.7.6.1. Germany Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.6.2. Germany Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
13.7.7. Ireland Advertising, Public Relations, And Related Services Market
13.7.7.1. Ireland Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.8. Italy Advertising, Public Relations, And Related Services Market
13.7.8.1. Italy Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.8.1. Italy Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
13.7.9. Netherlands Advertising, Public Relations, And Related Services Market
13.7.9.1. Netherlands Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.10. Norway Advertising, Public Relations, And Related Services Market
13.7.10.1. Norway Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.11. Portugal Advertising, Public Relations, And Related Services Market
13.7.11.1. Portugal Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.12. Spain Advertising, Public Relations, And Related Services Market
13.7.12.1. Spain Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.12.2. Spain Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
13.7.13. Sweden Advertising, Public Relations, And Related Services Market
13.7.13.1. Sweden Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.14. Switzerland Advertising, Public Relations, And Related Services Market
13.7.14.1. Switzerland Advertising, Public Relations, And Related Services Market2013 - 2022, Value ($ Billion)
13.7.15. UK Advertising, Public Relations, And Related Services Market
13.7.15.1. UK Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
13.7.15.2. UK Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)

14. Eastern Europe Advertising, Public Relations, And Related Services Market
14.1. Eastern Europe Advertising, Public Relations, And Related Services Market Overview
14.2. Eastern Europe, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
14.3. Eastern Europe, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
14.4. Eastern Europe, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
14.5. Eastern Europe, Advertising, Public Relations, And Related Services Market Metrics
14.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Eastern Europe Countries
14.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, Eastern Europe Countries
14.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, Eastern Europe Countries
14.6. Eastern Europe Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
14.7. Eastern Europe Advertising, Public Relations, And Related Services Market: Country Analysis
14.7.1. Czech Republic Advertising, Public Relations, And Related Services Market,
14.7.1.1. Czech Republic Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
14.7.2. Poland Advertising, Public Relations, And Related Services Market
14.7.2.1. Poland Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
14.7.3. Romania Advertising, Public Relations, And Related Services Market
14.7.3.1. Romania Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
14.7.4. Russia Advertising, Public Relations, And Related Services Market
14.7.4.1. Russia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
14.7.4.2. Russia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)

15. North America Advertising, Public Relations, And Related Services Market
15.1. North America Advertising, Public Relations, And Related Services Market Overview
15.2. North America, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
15.3. North America, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
15.4. North America, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
15.5. North America, Advertising, Public Relations, And Related Services Market Metrics
15.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, North America Countries
15.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, North America Countries
15.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, North America Countries
15.6. North America Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
15.7. North America Advertising, Public Relations, And Related Services Market: Country Analysis
15.7.1. Canada Advertising, Public Relations, And Related Services Market
15.7.1.1. Canada Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
15.7.2. Mexico Advertising, Public Relations, And Related Services Market
15.7.2.1. Mexico Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
15.7.3. USA Advertising, Public Relations, And Related Services Market
15.7.3.1. USA Advertising, Public Relations, And Related Services Market Overview
15.7.3.2. USA Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
15.7.3.3. USA Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)

16. South America Advertising, Public Relations, And Related Services Market
16.1. South America Advertising, Public Relations, And Related Services Market Overview
16.2. South America, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
16.3. South America, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
16.4. South America, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
16.5. South America, Advertising, Public Relations, And Related Services Market Metrics
16.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, South America Countries
16.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, South America Countries
16.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, South America Countries
16.6. South America Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
16.7. South America Advertising, Public Relations, And Related Services Market: Country Analysis
16.7.1. Argentina Advertising, Public Relations, And Related Services Market
16.7.1.1. Argentina Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
16.7.2. Brazil Advertising, Public Relations, And Related Services Market
16.7.2.1. Brazil Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
16.7.2.2. Brazil Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
16.7.3. Chile Advertising, Public Relations, And Related Services Market
16.7.3.1. Chile Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
16.7.4. Colombia Advertising, Public Relations, And Related Services Market
16.7.4.1. Colombia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
16.7.5. Peru Advertising, Public Relations, And Related Services Market
16.7.5.1. Peru Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
16.7.6. Venezuela Advertising, Public Relations, And Related Services Market
16.7.6.1. Venezuela Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)

17. Middle East Advertising, Public Relations, And Related Services Market
17.1. Middle East Advertising, Public Relations, And Related Services Market Overview
17.2. Middle East, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
17.3. Middle East, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
17.4. Middle East, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
17.5. Middle East, Advertising, Public Relations, And Related Services Market Metrics
17.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Middle East Countries
17.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, Middle East Countries
17.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, Middle East Countries
17.6. Middle East Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
17.7. Middle East Advertising, Public Relations, And Related Services Market: Country Analysis
17.7.1. Saudi Arabia Advertising, Public Relations, And Related Services Market
17.7.1.1. Saudi Arabia Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
17.7.2. Israel Advertising, Public Relations, And Related Services Market
17.7.2.1. Israel Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
17.7.3. Turkey Advertising, Public Relations, And Related Services Market
17.7.3.1. Turkey Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
17.7.4. UAE Advertising, Public Relations, And Related Services Market
17.7.4.1. UAE Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)

18. Africa Advertising, Public Relations, And Related Services Market
18.1. Africa Advertising, Public Relations, And Related Services Market Overview
18.2. Africa, Advertising, Public Relations, And Related Services Market, 2018, By Country, Value ($ Billion)
18.3. Africa, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Historic And Forecast, By Country
18.4. Africa, Advertising, Public Relations, And Related Services Market, 2014 - 2022, Growth And Market Share Comparison, By Country
18.5. Africa, Advertising, Public Relations, And Related Services Market Metrics
18.5.1. Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, 2014 - 2022, Africa Countries
18.5.2. Number of Enterprises, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Enterprises, 2018, Africa Countries
18.5.3. Number of Employees, Advertising, Public Relations, And Related Services Market, Advertising, Public Relations, And Related Services Market/Number of Employees, 2018, Africa Countries
18.6. Africa Advertising, Public Relations, And Related Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)
18.7. Africa Advertising, Public Relations, And Related Services Market: Country Analysis
18.7.1. Egypt Advertising, Public Relations, And Related Services Market
18.7.1.1. Egypt Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
18.7.2. Nigeria Advertising, Public Relations, And Related Services Market
18.7.2.1. Nigeria Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)
18.7.3. South Africa Advertising, Public Relations, And Related Services Market
18.7.3.1. South Africa Advertising, Public Relations, And Related Services Market, 2014 - 2022, Value ($ Billion)

19. Advertising, Public Relations, And Related Services Market Competitive Landscape
19.1. Competitive Market Overview
19.2. Market Shares
19.3. Company Profiles
19.3.1. WPP PLC
19.3.1.1. Company Overview
19.3.1.2. Company Advertising, Public Relations, And Related Services Market Structure And Strategy
19.3.1.3. Company Advertising, Public Relations, And Related Services Market Products And Services
19.3.1.4. Financial Performance
19.3.2. Omnicom Group
19.3.2.1. Company Overview
19.3.2.2. Company Advertising, Public Relations, And Related Services Market Structure And Strategy
19.3.2.3. Company Advertising, Public Relations, And Related Services Market Products And Services
19.3.2.4. Financial Performance
19.3.3. Publicis Groupe SA
19.3.3.1. Company Overview
19.3.3.2. Company Advertising, Public Relations, And Related Services Market Structure And Strategy
19.3.3.3. Company Advertising, Public Relations, And Related Services Market Products And Services
19.3.3.4. Financial Performance
19.3.4. Dentsu Inc
19.3.4.1. Company Overview
19.3.4.2. Company Advertising, Public Relations, And Related Services Market Structure And Strategy
19.3.4.3. Company Advertising, Public Relations, And Related Services Market Products And Services
19.3.4.4. Financial Performance
19.3.5. Interpublic Group of Companies Inc
19.3.5.1. Company Overview
19.3.5.2. Company Advertising, Public Relations, And Related Services Market Structure And Strategy
19.3.5.3. Company Advertising, Public Relations, And Related Services Market Products And Services
19.3.5.4. Financial Performance

20. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market

21. Market Background: Design, Research, Promotional And Consulting Services Market
21.1. Design, Research, Promotional And Consulting Services Market Characteristics
21.2. Design, Research, Promotional And Consulting Services Market Historic and Forecast, 2014 - 2022 Growth, By Segment, Value ($ Billion), Global
21.3. Global Design, Research, Promotional And Consulting Services Market, 2018, By Region, Value ($ Billion)
21.4. Global Design, Research, Promotional And Consulting Services Market, 2014 - 2022, Historic And Forecast, By Region
21.5. Global Design, Research, Promotional And Consulting Services Market, 2014 - 2022, Segmentation By Type, Value ($ Billion)

22. Recommendations
22.1. Global Advertising, Public Relations, And Related Services Market In 2022- Growth Countries
22.2. Global Advertising, Public Relations, And Related Services Market In 2022- Growth Segments
22.3. Global Advertising, Public Relations, And Related Services Market In 2022- Growth Strategies

23. Appendix
23.1. NAICS Definitions Of Industry Covered In This Report
23.2. Abbreviations
23.3. Currencies
23.4. Research Inquiries
23.5. The publisher

24. Copyright And Disclaimer
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Dentsu Inc
  • Omnicom Group
  • Publicis Groupe SA
  • WPP PLC
  • MORE
The advertising, public relations and related services market consists of the sales of advertising, public relations and related services services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Western Europe was the largest region in the global advertising, public relations, and related services market, accounting for 32% of the market in 2018. North America was the second largest region accounting for 31% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure .

For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events .
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  • WPP PLC
  • Omnicom Group
  • Publicis Groupe SA
  • Dentsu Inc
  • Interpublic Group of Companies Inc
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