Healthy growth is continuing in the US market for natural & organic personal care products, consolidating its position as the largest in the world.
Consumer demand is driven by concerns about synthetic chemicals, such as parabens, phthalates, SLS / SLES, in cosmetics & toiletries. Natural & organic personal care products are perceived by consumers as safer for them and for the environment. Many consumers consider such products as ‘chemically-clean’ because of the absence of contentious chemicals.
Distribution is increasing in mass market retailers. Although natural food shops still comprise most sales, the market share is declining as natural & organic personal care products make inroads in supermarkets, mass merchandisers, drugstores, and speciality personal care stores. Competition is stepping up as brands compete for retail shelf-space.
This 3rd edition report has been prepared by continuously researching the US market for natural & organic personal care products for over 10 years. The market is segmented by product category:
- Natural & organic skin care products
- Natural & organic hair care products
- Natural & organic oral care products
- Natural & organic cosmetics
- Natural & organic deodorants
- Other natural & organic personal care products
Market information for each product category includes market size, revenue forecasts (to 2023), market trends, pricing analysis, competitive analysis, market shares of brands, sales channel breakdown and consumer trends. Profiles are given of the leading brands, importers and retailers.
