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Web Content, Search Portals, SEO Services And Social Media Global Market Opportunities And Strategies To 2022

  • ID: 4733531
  • Report
  • Region: Global
  • 503 Pages
  • The Business Research Company
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The Global Market for Web Content, Search Portals, SEO Services and Social Media Reached a Value of Nearly $391.9 Billion in 2018

FEATURED COMPANIES

  • Baidu Inc.
  • Facebook Inc.
  • Google
  • Netflix Inc.
  • Tencent Holdings Co Ltd
  • MORE

Web Content, Search Portals, SEO Services And Social Media Global Market Opportunities And Strategies To 2022 report provides the strategists, marketers and senior management with the critical information they need to assess the global web content, search portals, SEO services and social media market.

Reasons to Purchase

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  • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
  • Create regional and country strategies on the basis of local data and analysis.
  • Stay abreast of the latest customer and market research findings
  • Benchmark performance against key competitors.
  • Develop strategies based on likely future developments.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Gain a global perspective on the development of the market.
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Description:
Where is the largest and fastest growing market for the web content, search portals, SEO services and social media market? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The web content, search portals, SEO services and social media market opportunities and strategies to 2022 report answers all these questions and many more.
The report covers the following chapters

Market Characteristics – The market characteristics section of the report defines and explains the web content, search portals, SEO services and social media market. This chapter includes different goods and services covered in the report, basic definitions and market supply chain analysis.

Global Market Size And Growth – This section contains the global historic (2014-2018) and forecast (2018-2022) market value, and drivers and restraints that support and control the growth of the market in the historic and forecast period.

Trends And Strategies – This chapter includes some of the major trends shaping the global web content, search portals, SEO services and social media market by segment. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.

PESTEL Analysis – This chapter includes analysis covering the political, economic, social, technological, environmental and legal factors affecting the global web content, search portals, SEO services and social media market.

Customer Information – This chapters covers recent customer and service providers’ survey findings in the global web content, search portals, SEO services and social media market.

Global Market Segmentation – This section contains global segmentation of the web content, search portals, SEO services and social media market for 2018. Segmentation types include by region and by country segmentation of the web content, search portals, SEO services and social media market. Some segments of the market are also segmented by product/service type and industry. 

Global Macro Comparison – The global web content, search portals, SEO services and social media market comparison with macro-economic factors gives the web content, search portals, SEO services and social media market size, percentage of GDP, and average web content, search portals, SEO services and social media market expenditure.

Macro Comparison By Country – The web content, search portals, SEO services and social media market comparison with macro-economic factors across countries gives the web content, search portals, SEO services and social media market size, percentage of GDP, by country and per capita average web content, search portals, SEO services and social media services expenditure.

Industry Metrics Comparison – This section gives information on industry metrics which affect or influence the web content, search portals, SEO services and social media market. Industry metrics covered in this section include: young population (0 – 25 years), average daily time spent on the internet, number of internet users, number of smart phone users, number of mobile phone users, internet data consumption by segment, internet data consumption per user, and internet data consumption per capita.

Region/Country Market Size And Growth – This section contains historic (2014-2018) and forecast (2018-2022) market value by all the regions and 12 countries covered in the report. This section also gives information on industry metrics which affect or influence the regions’/countries’ web content, search portals, SEO services and social media markets. Industry metrics covered in this chapter include: average daily time spent on the internet, number of internet users, number of smart phone users and number of mobile phone users.

Key Mergers And Acquisitions – This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.

Competitive Landscape – This section covers details on the competitive landscape of the global web content, search portals, SEO services and social media market, market shares and company profiles for the service providers including large players such as Google, Facebook and Netflix.

Market Background – This section describes the media market of which the web content, search portals, SEO services and social media market is a part. This chapter includes the global media market 2014-18 and 2018-22 values, drivers and restraints of the media market, and regional and country analyses for the media market.

Opportunities and Strategies – Opportunities and strategies based on findings of the research.

Scope

Markets Covered: Digital Publishing And Content Streaming (Web content), Internet Search Portals, Social Media,   Search Engine Optimization Services, Digital Publishing,  Content Streaming,  Social Networking, Micro Blogging and Instant Messaging,  Photo Sharing Networks    

Companies Mentioned: Google, Facebook Inc., Baidu, Inc., Netflix, Inc., Tencent Holdings Co Ltd

Countries: China, Japan, India, Australia, USA, Brazil, UK, Germany, France, Spain, Italy, Russia

Regions: Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East And Africa

Time series: Five years historic and forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita, web content, search portals, SEO services and social media market indicators comparison.

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Baidu Inc.
  • Facebook Inc.
  • Google
  • Netflix Inc.
  • Tencent Holdings Co Ltd
  • MORE

1. Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Introduction
5.1.1. Segmentation By Geography
5.1.2. Segmentation By Service Type And Industry

6. Web Content, Search Portals, SEO Services And Social Media Market Characteristics
6.1.1. Digital Publishing And Content Streaming (Web content)
6.1.2. Internet Search Portals
6.1.3. Social Media
6.1.4. Search Engine Optimization Services
6.2. Web Content, Search Portals, SEO Services And Social Media Supply Chain Analysis
6.2.1. Resources
6.2.2. Service Providers
6.2.3. Content Providers
6.2.4. End Users

7. Web Content, Search Portals, SEO Services And Social Media Market Size And Growth
7.1. Historic Market Growth, Value ($ Billion)
7.2. Drivers of the Market 2014-18
7.3. Restraints on the Market 2014-18
7.4. Forecast Market Growth, Value ($ Billion)
7.5. Drivers of the Market 2018-22
7.6. Restraints on the Market 2018-22

8. Web Content, Search Portals, SEO Services And Social Media Market Trends And Strategies
8.1.1. Music Streaming Via Internet Radio
8.1.2. Video Streaming Gadgets Via Internet
8.2. Digital Publishing And Content Streaming Market Trends And Strategies
8.2.1. Accelerated Mobile Pages (AMP)
8.2.2. Progressive Web Applications (PWA)
8.2.3. Augmented Reality (AR) And Virtual Reality (VR)
8.2.4. Low-Priced Subscription Offerings
8.3. Internet Search Portals Market Trends And Strategies
8.3.1. Voice Search
8.3.2. Preference For Mobile Versions Of Websites
8.3.3. Private Search Engines
8.3.4. Strategic Partnerships
8.4. Social Media Market Trends And Strategies
8.4.1. Social Media Commerce
8.4.2. Focus On Data Security
8.5. Search Engine Optimization Services Market Trends And Strategies
8.5.1. Use Of Rich Snippets
8.5.2. Focus On Visual Content

9. Web Content, Search Portals, SEO Services And Social Media Market, PESTEL Analysis
9.1. Political
9.2. Economic
9.3. Social
9.4. Technological
9.5. Environmental
9.6. Legal

10. Web Content, Search Portals, SEO Services And Social Media Market Customer Information
10.1. Web Content Is The Most Effective Digital Marketing Method
10.2. B2B Audiences Favor Business Content Online
10.3. Small Businesses Plan To Invest In Social Media Marketing
10.4. Millennials Prefer Brief Digital Advertising
10.5. Young Americans Change The Landscape Of Social Media Networks
10.6. Role Of Social Media In The Construction Industry
10.7. Online Advertising Influence On Purchasing Decisions
10.8. Use of Online Marketing To Increase Effectiveness Of TV Advertising
10.9. Video Streaming Becoming Popular Among Gen X
10.10. Online Streaming Becomes The Main Way To Watch TV Among Young Adults
10.11. Increasing Popularity Of Paid Audio Streaming Services Among Population Aged 13-15

11. Web Content, Search Portals, SEO Services And Social Media Market, Regional And Country Analysis
11.1. Global Web Content, Search Portals, SEO Services And Social Media Market, 2018, By Region, Value ($ Billion)
11.2. Global Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Historic And Forecast, By Region
11.3. Global Web Content, Search Portals, SEO Services And Social Media Market, Growth And Market Share Comparison, By Region
11.4. Global Web Content, Search Portals, SEO Services And Social Media Market, 2018, By Country, Value ($ Billion)
11.5. Global Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Historic And Forecast, By Country
11.6. Global Web Content, Search Portals, SEO Services And Social Media Market, Growth And Market Share Comparison, By Country

12. Web Content, Search Portals, SEO Services And Social Media Market Segmentation
12.1. Global Web Content, Search Portals, SEO Services And Social Media Market, 2018, By Segment, Value ($ Billion)
12.1.1. Internet Search Portals
12.1.2. Digital Publishing And Content Streaming
12.1.3. Search Engine Optimization Services
12.2. Global Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Historic and Forecast, Segmentation By Type
12.2.1. Social Media
12.2.2. Internet Search Portals
12.2.3. Digital Publishing And Content Streaming

13. Web Content, Search Portals, SEO Services And Social Media Market Sub-Segments
13.1. Digital Publishing And Content Streaming
13.1.1. Global Digital Publishing And Content Streaming Market, 2018, Segmentation, Value ($ Billion)
13.1.2. Content Streaming
13.1.3. Digital Publishing
13.1.4. Global Digital Publishing And Content Streaming Market, 2014 - 2022, Historic And Forecast, Segmentation By Type
13.1.5. Content Streaming
13.1.6. Digital Publishing
13.2. Social Media
13.2.1. Global Social Media Market, 2018, Segmentation By Type, Value ($ Billion)
13.2.2. Social networking
13.2.3. Micro Blogging and Instant Messaging
13.2.4. Photo Sharing Networks
13.2.5. Global Social Media Market, 2018, Segmentation By Industry, Value ($ Billion)
13.2.6. Retail and Wholesale
13.2.7. Transportation Manufacturing
13.2.8. Healthcare
13.3. Internet Search Portals
13.3.1. Internet Search Portals Market, 2018, Segmentation By Industry, Value ($ Billion)
13.3.2. Retail and Wholesale
13.3.3. Transportation Manufacturing
13.3.4. Healthcare

14. Global Web Content, Search Portals, SEO Services And Social Media Market Comparison with Macro Economic Factors
14.1. Web Content, Search Portals, SEO Services And Social Media Market Size, Percentage Of GDP, Global
14.2. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Expenditure, Global

15. Web Content, Search Portals, SEO Services And Social Media Market Comparison With Macro Economic Factors Across Countries
15.1. Web Content, Search Portals, SEO Services And Social Media Market Size, Percentage Of GDP, By Country
15.2. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Expenditure, By Country
15.3. Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
15.3.1. Per Household Average Web Content, Search Portals, SEO Services And Social Media Market Expenditure, By Country, 2018
15.3.2. Proportion Of Young Population (0 – 25), By Country, 2018
15.3.3. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Market Expenditure Versus Proportion Of Young Population (0 – 25), By Country, 2018
15.3.4. Average Daily Time Spent on the internet, 2018, By Country
15.3.5. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Market Expenditure Versus Average Time Spent on the internet, By Country, 2018
15.3.6. Number Of Internet Users, 2018, By Country
15.3.7. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Market Expenditure Versus Internet Users Penetration, 2018, By Country
15.3.8. Mobile Phone Internet Users, 2018, By Country
15.3.9. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Market Expenditure Versus Mobile Phone Users Penetration, 2018, By Country
15.3.10. Smart Phone Users, 2018, By Country
15.3.11. Per Capita Average Web Content, Search Portals, SEO Services And Social Media Market Expenditure Versus Smartphone Users Penetration, By Country, 2018
15.3.12. Internet Data Consumption by Segment, by Country, 2018
15.3.13. Internet Data Consumption Per User, by Country, 2018
15.3.14. Internet Data Consumption Per Capita, by Country, 2018
15.3.15. Internet Download Speed, by Country, 2018

16. Asia-Pacific Web Content, Search Portals, SEO Services And Social Media Market
16.1. Asia-Pacific Web Content, Search Portals, SEO Services And Social Media Market Overview
16.1.1. Region Information
16.1.2. Market Information
16.1.3. Background Information
16.1.4. Government Initiatives
16.1.5. Investments
16.1.6. Regulatory Bodies
16.1.7. Regulations
16.1.8. Major Associations
16.1.9. Taxes levied
16.1.10. Corporate Tax Structure
16.1.11. Competitive Landscape
16.2. Asia-Pacific Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
16.3. Asia-Pacific Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

17. China Web Content, Search Portals, SEO Services And Social Media Market
17.1. China Web Content, Search Portals, SEO Services And Social Media Market Overview
17.1.1. Country Information
17.1.2. Market Information
17.1.3. Background Information
17.1.4. Government Initiatives
17.1.5. Investments
17.1.6. Regulatory Bodies
17.1.7. Regulations
17.1.8. Major Associations
17.1.9. Taxes levied
17.1.10. Corporate Tax Structure
17.1.11. Competitive Landscape
17.2. China Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
17.3. China Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
17.4. China Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
17.4.1. China Average Daily Time Spent On Internet, 2014-2022
17.4.2. China Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent On Internet
17.4.3. China Number of Internet Users, 2014-2022
17.4.4. China Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
17.4.5. China Mobile Phone Internet Users, 2014-2022
17.4.6. China Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
17.4.7. China Smartphone Users, 2014-2022
17.4.8. China Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

18. India Web Content, Search Portals, SEO Services And Social Media Market
18.1. India Web Content, Search Portals, SEO Services And Social Media Market Overview
18.1.1. Country Information
18.1.2. Market Information
18.1.3. Background Information
18.1.4. Government Initiatives
18.1.5. Investments
18.1.6. Regulatory Bodies
18.1.7. Regulations
18.1.8. Major Associations
18.1.9. Taxes levied
18.1.10. Corporate Tax Structure
18.1.11. Competitive Landscape
18.2. India Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
18.3. India Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
18.4. India Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
18.4.1. India Average Daily Time Spent on the internet, 2014-2022
18.4.2. India Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent on the internet
18.4.3. India Number of Internet Users, 2014-2022
18.4.4. India Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
18.4.5. India Mobile Phone Internet Users, 2014-2022
18.4.6. India Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
18.4.7. India Smartphone Users, 2014-2022
18.4.8. India Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

19. Japan Web Content, Search Portals, SEO Services And Social Media Market
19.1. Japan Web Content, Search Portals, SEO Services And Social Media Market Overview
19.1.1. Country Information
19.1.2. Market Information
19.1.3. Background Information
19.1.4. Government Initiatives
19.1.5. Investments
19.1.6. Regulatory Bodies
19.1.7. Regulations
19.1.8. Major Associations
19.1.9. Corporate Tax Structure
19.1.10. Competitive Landscape
19.2. Japan Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
19.3. Japan Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
19.4. Japan Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
19.4.1. Japan Average Daily Time Spent On Internet, 2014-2022
19.4.2. Japan Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent On Internet
19.4.3. Japan Number of Internet Users, 2014-2022
19.4.4. Japan Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
19.4.5. Japan Mobile Phone Internet Users, 2014-2022
19.4.6. Japan Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
19.4.7. Japan Smartphone Users, 2014-2022
19.4.8. Japan Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

20. Australia Web Content, Search Portals, SEO Services And Social Media Market
20.1. Australia Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
20.2. Australia Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
20.3. Australia Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
20.3.1. Australia Average Daily Time Spent On Internet, 2014-2022
20.3.2. Australia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent On Internet
20.3.3. Australia Number of Internet Users, 2014-2022
20.3.4. Australia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
20.3.5. Australia Mobile Phone Internet Users, 2014-2022
20.3.6. Australia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
20.3.7. Australia Smartphone Users, 2014-2022
20.3.8. Australia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

21. Western Europe Web Content, Search Portals, SEO Services And Social Media Market
21.1. Western Europe Web Content, Search Portals, SEO Services And Social Media Market Overview
21.1.1. Region Information
21.1.2. Market Information
21.1.3. Background Information
21.1.4. Government Initiatives
21.1.5. Regulatory Bodies
21.1.6. Regulations
21.1.7. Major Associations
21.1.8. Taxes levied
21.1.9. Corporate Tax Structure
21.1.10. Competitive Landscape
21.2. Western Europe Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
21.3. Western Europe Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

22. UK Web Content, Search Portals, SEO Services And Social Media Market
22.1. UK Web Content, Search Portals, SEO Services And Social Media Market Overview
22.1.1. Country Information
22.1.2. Market Information
22.1.3. Background Information
22.1.4. Government Initiatives
22.1.5. Investments
22.1.6. Regulatory Bodies
22.1.7. Regulations
22.1.8. Major Associations
22.1.9. Corporate Tax Structure
22.1.10. Competitive Landscape
22.2. UK Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
22.3. UK Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
22.4. UK Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
22.4.1. UK Average Daily Time Spent On Internet, 2014-2022
22.4.2. UK Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent On Internet
22.4.3. UK Number of Internet Users, 2014-2022
22.4.4. UK Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
22.4.5. UK Mobile Phone Internet Users, 2014-2022
22.4.6. UK Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
22.4.7. UK Smartphone Users, 2014-2022
22.4.8. UK Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

23. Germany Web Content, Search Portals, SEO Services And Social Media Market
23.1. Germany Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
23.2. Germany Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
23.3. Germany Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
23.3.1. Germany Average Daily Time Spent on the internet, 2014-2022
23.3.2. Germany Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent on the internet
23.3.3. Germany Number of Internet Users, 2014-2022
23.3.4. Germany Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
23.3.5. Germany Mobile Phone Internet Users, 2014-2022
23.3.6. Germany Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
23.3.7. Germany Smartphone Users, 2014-2022
23.3.8. Germany Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

24. France Web Content, Search Portals, SEO Services And Social Media Market
24.1. France Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
24.2. France Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
24.3. France Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
24.3.1. France Average Daily Time Spent on the internet, 2014-2022
24.3.2. France Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent on the internet
24.3.3. France Number of Internet Users, 2014-2022
24.3.4. France Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
24.3.5. France Mobile Phone Internet Users, 2014-2022
24.3.6. France Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
24.3.7. France Smartphone Users, 2014-2022
24.3.8. France Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

25. Italy Web Content, Search Portals, SEO Services And Social Media Market
25.1. Italy Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
25.2. Italy Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
25.3. Italy Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
25.3.1. Italy Average Daily Time Spent on the internet, 2014-2022
25.3.2. Italy Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent on the internet
25.3.3. Italy Number of Internet Users, 2014-2022
25.3.4. Italy Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
25.3.5. Italy Mobile Phone Internet Users, 2014-2022
25.3.6. Italy Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
25.3.7. Italy Smartphone Users, 2014-2022
25.3.8. Italy Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

26. Spain Web Content, Search Portals, SEO Services And Social Media Market
26.1. Spain Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
26.2. Spain Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
26.3. Spain Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
26.3.1. Spain Average Daily Time Spent on the internet, 2014-2022
26.3.2. Spain Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent on the internet
26.3.3. Spain Number of Internet Users, 2014-2022
26.3.4. Spain Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
26.3.5. Spain Mobile Phone Internet Users, 2014-2022
26.3.6. Spain Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
26.3.7. Spain Smartphone Users, 2014-2022
26.3.8. Spain Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

27. Eastern Europe Web Content, Search Portals, SEO Services And Social Media Market
27.1. Eastern Europe Web Content, Search Portals, SEO Services And Social Media Market Overview
27.1.1. Region Information
27.1.2. Market Information
27.1.3. Background Information
27.1.4. Government Initiatives
27.1.5. Regulatory Bodies
27.1.6. Regulations
27.1.7. Major Associations
27.1.8. Corporate Tax Structure
27.1.9. Competitive Landscape
27.2. Eastern Europe Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
27.3. Eastern Europe Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

28. Russia Web Content, Search Portals, SEO Services And Social Media Market
28.1. Russia Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
28.2. Russia Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
28.3. Russia Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
28.3.1. Russia Average Daily Time Spent On Internet, 2014-2022
28.3.2. Russia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent On Internet
28.3.3. Russia Number of Internet Users, 2014-2022
28.3.4. Russia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
28.3.5. Russia Mobile Phone Internet Users, 2014-2022
28.3.6. Russia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
28.3.7. Russia Smartphone Users, 2014-2022
28.3.8. Russia Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

29. North America Web Content, Search Portals, SEO Services And Social Media Market
29.1. North America Web Content, Search Portals, SEO Services And Social Media Market Overview
29.1.1. Region Information
29.1.2. Market Information
29.1.3. Government Initiatives
29.1.4. Investments
29.1.5. Regulatory Bodies
29.1.6. Regulations
29.1.7. Major Associations
29.1.8. Taxes levied
29.1.9. Corporate Tax Structure
29.1.10. Competitive Landscape
29.2. North America Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
29.3. North America Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

30. USA Web Content, Search Portals, SEO Services And Social Media Market
30.1. USA Web Content, Search Portals, SEO Services And Social Media Market Overview
30.1.1. Country Information
30.1.2. Market Information
30.1.3. Background Information
30.1.4. Investments
30.1.5. Regulatory Bodies
30.1.6. Regulations
30.1.7. Major Associations
30.1.8. Taxes levied
30.1.9. Corporate Tax Structure
30.1.10. Competitive Landscape
30.2. USA Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
30.3. USA Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
30.4. USA Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
30.4.1. USA Average Daily Time Spent On Internet, 2014-2022
30.4.2. USA Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent On Internet
30.4.3. USA Number of Internet Users, 2014-2022
30.4.4. USA Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
30.4.5. USA Mobile Phone Internet Users, 2014-2022
30.4.6. USA Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
30.4.7. USA Smartphone Users, 2014-2022
30.4.8. USA Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

31. South America Web Content, Search Portals, SEO Services And Social Media Market
31.1. South America Web Content, Search Portals, SEO Services And Social Media Market Overview
31.1.1. Region Information
31.1.2. Market Information
31.1.3. Background Information
31.1.4. Government Initiatives
31.1.5. Investments
31.1.6. Regulatory Bodies
31.1.7. Major Associations
31.1.8. Regulations
31.1.9. Corporate Tax Structure
31.1.10. Competitive Landscape
31.2. South America Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
31.3. South America Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

32. Brazil Web Content, Search Portals, SEO Services And Social Media Market
32.1. Brazil Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
32.2. Brazil Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)
32.3. Brazil Web Content, Search Portals, SEO Services And Social Media Market Comparison With Industry Metrics
32.3.1. Brazil Average Daily Time Spent on the internet, 2014-2022
32.3.2. Brazil Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Average Daily Time Spent on the internet
32.3.3. Brazil Number of Internet Users, 2014-2022
32.3.4. Brazil Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Number of Internet Users
32.3.5. Brazil Mobile Phone Internet Users, 2014-2022
32.3.6. Brazil Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Mobile Phone Internet Users
32.3.7. Brazil Smartphone Users, 2014-2022
32.3.8. Brazil Web Content, Search Portals, SEO Services And Social Media Market Revenue Versus Smart Phone Users

33. Middle East Web Content, Search Portals, SEO Services And Social Media Market
33.1. Middle East Web Content, Search Portals, SEO Services And Social Media Market Overview
33.1.1. Region Information
33.1.2. Market Information
33.1.3. Background Information
33.1.4. Government Initiatives
33.1.5. Regulations
33.1.6. Major Associations
33.1.7. Corporate Tax Structure
33.1.8. Competitive Landscape
33.2. Middle East Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
33.3. Middle East Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

34. Africa Web Content, Search Portals, SEO Services And Social Media Market
34.1. Africa Web Content, Search Portals, SEO Services And Social Media Market Overview
34.1.1. Region Information
34.1.2. Market Information
34.1.3. Background Information
34.1.4. Government Initiatives
34.1.5. Investments
34.1.6. Regulatory Bodies
34.1.7. Regulations
34.1.8. Major Associations
34.1.9. Taxes levied
34.1.10. Corporate Tax Structure
34.1.11. Competitive Landscape
34.2. Africa Web Content, Search Portals, SEO Services And Social Media Market, 2014 - 2022, Value ($ Billion)
34.3. Africa Digital Publishing And Content Streaming Market, 2014 - 2022, Value ($ Billion)

35. Web Content, Search Portals, SEO Services And Social Media Market Competitive Landscape
35.1.1. Google LLC
35.1.2. Facebook Inc.
35.1.3. Yahoo
35.1.4. Wolters Kluwer nv
35.1.5. Axel Springer SE
35.1.6. iHeart Media
35.1.7. Pearson plc
35.2. Company Profiles
35.3. Alphabet Inc. (Google LLC)
35.3.1. Company Overview
35.3.2. Products And Services
35.3.3. Business Strategy
35.3.4. Financial Overview
35.4. Facebook Inc.
35.4.1. Company Overview
35.4.2. Products And Services
35.4.3. Business Strategy
35.4.4. Financial Overview
35.5. Baidu Inc.
35.5.1. Company Overview
35.5.2. Products and Services
35.5.3. Business Strategy
35.5.4. Financial Overview
35.6. Netflix, Inc.
35.6.1. Company Overview
35.6.2. Products And Services
35.6.3. Business Strategy
35.6.4. Financial Overview
35.7. Tencent
35.7.1. Company Overview
35.7.2. Products and Services
35.7.3. Business Strategy
35.7.4. Financial Overview

36. Web Content, Search Portals, SEO Services And Social Media Market Key Mergers And Acquisitions
36.1. Microsoft Corp. Acquired LinkedIn Corp
36.2. Facebook Acquired WhatsApp
36.3. Verizon Acquired Yahoo
36.4. Verizon Acquired AOL
36.5. Yahoo Acquired Tumblr
36.6. Yahoo Acquired Brightroll
36.7. AOL Acquired Adap
36.8. Hike Messenger Acquired InstaLively Livestreaming Pvt. Ltd
36.9. Microsoft Acquired Adxstudio
36.10. YouTube Acquired Vidmaker

37. Global Top 5 Websites, By Internet Traffic
37.1. Google.com
37.2. Youtube.com
37.3. Facebook.com
37.4. Baidu.com
37.5. Wikipedia.org

38. Non-English Social Media Networks

39. Top-5 Search Portals

40. Market Background: Media Market
40.1. Media Market Characteristics
40.2. Global Media Historic Market, 2014 – 2018, Value ($ Billion)
40.3. Drivers of the Market
40.4. Restraints on the Market
40.5. Global Media Forecast Market, 2018 – 2022, Value ($ Billion)
40.6. Drivers of the Market
40.7. Restraints on the Market

41. Media Market Trends and Strategies
41.1. Newspaper Digitization
41.2. Shift To Digital Books and Magazines
41.3. Transition To Digital Broadcasting
41.4. Big Data Driving Growth
41.5. Growth Of Audio Books
41.6. Virtual Reality in Filmmaking

42. Media Market, Regional And Country Analysis
42.1. Global Media Market, 2018, By Region, Value ($ Billion)
42.2. Global Media Market, 2014 - 2022, Historic And Forecast, By Region
42.3. Global Media Market, 2018, By Country, Value ($ Billion)
42.4. Global Media Market, 2014 - 2022, Historic And Forecast, By Country

43. Media Market Segmentation
43.1.1. Global Media Market, Split By Segments, 2018, $ Billion
43.1.2. Web Content, Search Portals, SEO Services And Social Media
43.1.3. Film And Music
43.1.4. Information Services
43.1.5. Global Media Market, Historic And Forecast Growth Rate, Split By Segments, 2014-2022
43.1.6. Web Content, Search Portals, SEO Services And Social Media
43.1.7. Film And Music
43.1.8. Print Media

44. Market Entry/Expansion Strategies

45. Opportunities
45.1. Conclusions
45.2. Recommendations
45.2.1. Product
45.2.2. Price
45.2.3. Place
45.2.4. Promotion
45.2.5. People
45.3. Growth Countries - Web Content, Search Portals, SEO Services And Social Media Market Size Gain, 2018-2022, Value ($ Billion), By Country
45.3.1. Internet Search Portals
45.3.2. Social Media
45.3.3. Search Engine Optimization Services
45.3.4. Digital Publishing And Content Streaming
45.4. Growth Regions - Web Content, Search Portals, SEO Services And Social Media Market Size Gain, 2018-2022, Value ($ Billion), By Region

46. Appendix
46.1. Market Data Sources
46.2. NAICS Definitions Of Industry Covered In This Report
46.3. Research Methodology
46.4. Currencies
46.5. Research Inquiries
46.6. The publisher
46.7. Copyright and Disclaimer

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FEATURED COMPANIES

  • Baidu Inc.
  • Facebook Inc.
  • Google
  • Netflix Inc.
  • Tencent Holdings Co Ltd
  • MORE

This report describes and evaluates the market for web content, search portals, SEO services and social media globally. It covers two five-year periods, 2014 to 2018, termed the historic period, and 2018 through 2022, the forecast period.

The web content, search portals, SEO services and social media market consists of the revenues generated from sales of advertising, subscriptions and advisory services by entities. The global market for web content, search portals, SEO services and social media reached a value of nearly $391.9 billion in 2018, having grown at a compound annual growth rate (CAGR) of 16.3% since 2014, and is expected to grow at a CAGR of 18.5% to nearly $772.9 billion by 2022.

Growth in the historic period resulted from technological development, the emergence of digital media advertising and increased internet penetration. Going forward, the emergence of affordable internet in developing countries, changing social consumer social behavior and rising mobile internet usage will drive growth. Factors that negatively affected growth in the historic period were low education levels, government regulations, high capital requirements and content acquisition costs associated with intellectual property agreements.  Factors that could hinder the growth of this market in the future are government regulations including those reflecting antitrust concerns and privacy and other security issues related to social networks.

The market can be segmented by type into digital publishing and content streaming, internet search portals, social media, and search engine optimization services. Internet search portals accounted for the largest share of the web content, search portals, SEO services and social media market in 2018 at 39.2%. The internet search portals market is also expected to be the fastest-growing segment going forward at a CAGR of 21.1%. Major drivers of the internet search portals market segment include ease of access to search engines, increasing use of computers and smartphones, and increasing use of the internet for business purposes.

The digital publishing and content streaming market which consists of the revenues generated from sales of advertising space and subscriptions can be further segmented by type into digital publishing and content streaming. Content streaming accounted for the largest share of the digital publishing and content streaming market in 2018 at 57.5%. The content streaming segment is also expected to grow at the higher CAGR of the two, at 8.8%.

The internet search portals market which consists of the revenues generated from sales of advertising space can be further segmented by industry type into retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare and others. Retail and wholesale accounted for the largest share of the internet search portals market by industry type in 2018, at 23.2%

The social media market which consists of the revenues generated from sales of advertising space can be further segmented by industry type into retail and wholesale, transportation manufacturing, food and beverages, financial services, information technology, electrical and electronics manufacturing, media and recreation, transportation services, healthcare and others. Retail and wholesale accounted for the largest share of the social media market by industry type in 2018, at 24.7%.

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  • Baidu Inc.
  • Facebook Inc.
  • Google
  • Netflix Inc.
  • Tencent Holdings Co Ltd
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