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Operators' Zero-Rating and Service-Based Pricing Strategies: Case Studies and Analysis

  • ID: 4739580
  • Report
  • January 2019
  • Region: Global
  • 25 pages
  • Analysys Mason Group
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Zero-Rated Bundles Will be Welcomed by Subscribers, but Operators Should Move Carefully in Order to Create Upsell Opportunities

FEATURED COMPANIES

  • Globe (Philippines)
  • Indosat (Indonesia)
  • Optus (Australia)
  • SKT (South Korea)
  • Telkomsel (Indonesia)
  • Turkcell (Turkey)
  • MORE

This report analyses the zero-rated and service-based pricing offers that have been launched by mobile operators around the world. It is based on a selection of case studies that offer a comparison between the different approaches taken by leading operators.

This report answers the following questions:

  • What are the zero-rating and service-based pricing activities of telecoms operators worldwide?
  • What are the different approaches taken by operators to offering zero-rating and service-based pricing in terms of service type, partnerships, data allowances and eligibility?
  • Why are operators implementing zero-rating and service-based pricing?
  • How have these offers contributed to operators’ performance?
Note: Product cover images may vary from those shown
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  • Globe (Philippines)
  • Indosat (Indonesia)
  • Optus (Australia)
  • SKT (South Korea)
  • Telekom Deutschland (Germany)
  • Telkomsel (Indonesia)
  • Turkcell (Turkey)
  • U Mobile (Malaysia)
  • Vodafone (pan-Europe)
Note: Product cover images may vary from those shown
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