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Innovations in Authentication and Personalization Technologies

  • ID: 4744544
  • Report
  • 52 Pages
  • Parks Associates
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FEATURED COMPANIES

  • Amazon
  • ESPN+
  • Hulu
  • Netflix
  • Roku
  • Synaptics
  • MORE

New personal identification and authentication technologies have the potential to transform the way that entertainment services are delivered, accessed, and experienced. These technologies offer a high level of security, often incorporating biometrics, such as voice, fingerprint, iris or retinal features, and facial characteristics.

They also have the potential to support truly personalized entertainment experiences. This report explores such technologies’ readiness for market deployment, analyze best-fit use cases, and profile major players that provide authentication and identification technologies or solutions.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amazon
  • ESPN+
  • Hulu
  • Netflix
  • Roku
  • Synaptics
  • MORE

1.0 Report Summary
1.1 Purpose of Report
1.2 Burning Questions Addressed by this Research
1.3 Research Approach/Sources

2.0 Authentication Today
2.1 Current Types and Uses
2.2 Challenges
2.3 Needs

3.0 Authentication Technologies
3.1 Passwords/Physical Security Keys
3.2 Voice
3.3 Single-factor Biometrics
3.4 Behavioral/Multi-factor Biometrics

4.0 The Future of Authentication
4.1 Areas of Innovation in Authentication
4.2 Key Innovation Factors and Requirements
4.3 Future Authentication Use Cases
4.4 Impact of Authentication on Personalization
4.5 Barriers to Mainstream

5.0 Authentication Technologies in Life Cycle

6.0 Implications and Recommendations

7.0 Appendix
7.1 Glossary
7.2 Index

Figures

  • Total Average Number of Connected Devices Owned Per BB HH (2010 - 2018)
  • Penetration of Pay-TV Channels/OTT Services (Q1/18)
  • Authentication Ecosystem
  • Username/Password Data Flow
  • Token Authentication
  • Biometric Authentication
  • Network Authentication
  • Challenges of Authentication Types
  • Physical Security Key
  • Online Video Password Sharing (Q3/17)
  • Authentication Method Preference (Q3/17)
  • LastPass Vault
  • Major Physical Security Keys Brands and Products
  • Concerns about Personal Information Security (Q1/18)
  • Entertainment Functions: Most Desired Function to Perform Using Voice Control (Q3/17)
  • Samsung Fingerprint Scan
  • Adoption of Emerging Devices (2016-2018)
  • Home Networking Devices (2010-2018)
  • Google Home
  • Authentication Life Cycle Graph
  • Authentication Life Cycle Table
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FEATURED COMPANIES

  • Amazon
  • ESPN+
  • Hulu
  • Netflix
  • Roku
  • Synaptics
  • MORE

1.0 Report Summary

1.1 Purpose of Report

New personal identification and authentication technologies have the potential to transform the way that entertainment services are delivered, accessed, and experienced. These technologies offer a high level of security, often incorporating biometrics, such as voice, fingerprint, iris, or retinal features, and facial characteristics. They also have the potential to support truly personalized entertainment experiences.

This report explores readiness for market deployment, analyzes best-fit use cases, and profiles major players that provide authentication and identification technologies or solutions.

1.2 Burning Questions Addressed by this Research

  • How has the proliferation of digital media services changed authentication?
  • What developments and changes will occur in authentication technologies?
  • What are the advantages and disadvantages of different types of authentication technology?
  • What challenges do consumers face with authentication technology and how are companies looking to remedy those issues?
  • How has consumer behavior affected authentication technology developments

1.3 Research Approach/Sources

The Innovations in Authentication and Personalization Technologies report draws information and data primarily from three sources:
Company financial reports, data, press releases, news media, and related secondary research

Information from the publisher's reports:

  • 360 View: CE Adoption and Trends
  • 360 Deep Dive: Churn and Retention of Pay TV
  • 360 View Update: Redefining the Ideal UX
  • 360 Deep Dive: Voice-enabled Use Cases
  • The Impact of Voice Technologies on Consumer Entertainment
  • Interviews, event presentations, briefings, and other interactions with pay-TV operators, content producers, networks, industry organizations, technology vendors, and government agencies.
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  • Amazon
  • Apple
  • Arris
  • AT&T
  • Crunchyroll
  • ESPN+
  • Feitian
  • FIDO
  • GDPR
  • Google
  • Netflix
  • NeuroSky
  • NoPassword
  • OnePlus
  • OneSpan
  • Roku
  • Samsung
  • Sensory
  • Sling TV
  • Symantec
  • Hulu
  • LastPass
  • Linux
  • Logitech
  • Microsoft
  • Synaptics
  • TiVo
  • Twitter
  • YouGov
  • Yubico
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