Fabric Softeners and Conditioners Market Overview:
Fabric softeners and conditioners are dispersants or emulsifiers equipped with fragrance along with preservatives such as bronopol, formaldehyde, and chloride to soften clothes and facilitate them with long-lasting fragrance. Fabric conditioners are used to maintain the natural elasticity and smoothness of the cloth. It makes the cloth less static and provides long-lasting fragrance. Fabric conditioners offer a lot of benefits in laundry care, and hence are one of the rapidly growing products due to their benefits. Wide range of formulations of fabric care products are available in this market. The fabric softeners provide a thin coat on the fibers and make them look fluffier. The fabric softeners and conditioners industry is positively affected by rapid biodegradability, improved freshness, and new performance benefits.
Usage of fabric softeners and conditioners help prevent clothes from fading. It also helps in retention of colors and maintains the shape of the clothes. Consumers prefer to use fabric care products, which serves both the purposes such as cleaning and conditioning. They also want to save time and money by purchasing advanced laundry care products. Due to these facts the demand for convenient and efficient advanced laundry care products has increased by households in recent years. In addition, the inclusion of advanced laundry care systems such as smart dispensing, washing machines equipped with water smart technology, advanced laundry programming, and advanced & unique laundry dosing systems have increased significantly in the recent years for residential and commercial purposes to reduce the usage of water. This fact has increased the demand for fabric softeners & conditioners that are specially designed for machine wash. This increase in demand is expected to propel the growth of the fabric softeners and conditioners market during the forecast period. Furthermore, introduction of innovative products such as silicone-based fabric softeners, sprays, and tablets significantly contribute to the growth of the fabric softeners and conditioners market.
Prominent players across the globe have adopted innovative marketing and promotion strategies to increase their customer base. Market players offer special discounts at point-of-sale counters to improve their brand value and boost the sales of the products. These initiatives fuel the growth of the global fabric wash and care products market. In the long-run, on the other hand, softeners & conditioners may turn out to be quite harmful for the consumers as well as for the environment. The artificial chemicals used in the production process of fabric softeners and conditioners are harmful for breathing and can cause ill effects on lungs causing various cancers. These chemicals can also cause environmental damage, hence restraining the growth of the fabric softeners & conditioners market. In addition, millennials lower the usage of fabric softeners due to unawareness of the importance of usage, which restricts the sales of the fabric softeners & conditioners. All these factors are expected to hinder the growth of the global fabric softeners and conditioners market. To overcome these factors, the manufacturers focus on the production of eco-friendly conditioners, which involve the use of natural substances in the production process. Also, unpenetrated or underpenetrated developing countries may have lucrative opportunities in the fabric softeners & conditioners market. Manufacturers cater to the requirements of the consumers to boost the growth of the market.
The fabric softeners and conditioners market is segmented based on product type, application, and region. Based on product type, the market is divided into liquid softener, dryer sheet and others. By application, it is classified as residential and commercial. Based on region, the market is studied across North-America, Europe, Asia-Pacific, and LAMEA.
Some of the key players analyzed in this market are Reckitt Benckiser Group PLC., Dropps, Unilever PLC., Henkel AG & Co. KGaA, Colgate Palmolive Company, Procter & Gamble Co., Lion Corporation, Kao Corporation, LG Household and Healthcare, and The Sun Products Corporation.
Key Benefits for Fabric Softeners and Conditioners Market:
This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global fabric softeners and conditioners market from 2018 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their global fabric softeners and conditioners market share.
Porter’s Five Forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the global fabric softeners and conditioners market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global fabric softeners and conditioners industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as the global fabric softeners and conditioners market, key players, market segments, application areas, and growth strategies.
Fabric Softeners and Conditioners Key Market Segments:
By Product Type
Liquid Softener
Dryer Sheet
Others
By Application
Residential
Commercial
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Fabric softeners and conditioners are dispersants or emulsifiers equipped with fragrance along with preservatives such as bronopol, formaldehyde, and chloride to soften clothes and facilitate them with long-lasting fragrance. Fabric conditioners are used to maintain the natural elasticity and smoothness of the cloth. It makes the cloth less static and provides long-lasting fragrance. Fabric conditioners offer a lot of benefits in laundry care, and hence are one of the rapidly growing products due to their benefits. Wide range of formulations of fabric care products are available in this market. The fabric softeners provide a thin coat on the fibers and make them look fluffier. The fabric softeners and conditioners industry is positively affected by rapid biodegradability, improved freshness, and new performance benefits.
Usage of fabric softeners and conditioners help prevent clothes from fading. It also helps in retention of colors and maintains the shape of the clothes. Consumers prefer to use fabric care products, which serves both the purposes such as cleaning and conditioning. They also want to save time and money by purchasing advanced laundry care products. Due to these facts the demand for convenient and efficient advanced laundry care products has increased by households in recent years. In addition, the inclusion of advanced laundry care systems such as smart dispensing, washing machines equipped with water smart technology, advanced laundry programming, and advanced & unique laundry dosing systems have increased significantly in the recent years for residential and commercial purposes to reduce the usage of water. This fact has increased the demand for fabric softeners & conditioners that are specially designed for machine wash. This increase in demand is expected to propel the growth of the fabric softeners and conditioners market during the forecast period. Furthermore, introduction of innovative products such as silicone-based fabric softeners, sprays, and tablets significantly contribute to the growth of the fabric softeners and conditioners market.
Prominent players across the globe have adopted innovative marketing and promotion strategies to increase their customer base. Market players offer special discounts at point-of-sale counters to improve their brand value and boost the sales of the products. These initiatives fuel the growth of the global fabric wash and care products market. In the long-run, on the other hand, softeners & conditioners may turn out to be quite harmful for the consumers as well as for the environment. The artificial chemicals used in the production process of fabric softeners and conditioners are harmful for breathing and can cause ill effects on lungs causing various cancers. These chemicals can also cause environmental damage, hence restraining the growth of the fabric softeners & conditioners market. In addition, millennials lower the usage of fabric softeners due to unawareness of the importance of usage, which restricts the sales of the fabric softeners & conditioners. All these factors are expected to hinder the growth of the global fabric softeners and conditioners market. To overcome these factors, the manufacturers focus on the production of eco-friendly conditioners, which involve the use of natural substances in the production process. Also, unpenetrated or underpenetrated developing countries may have lucrative opportunities in the fabric softeners & conditioners market. Manufacturers cater to the requirements of the consumers to boost the growth of the market.
The fabric softeners and conditioners market is segmented based on product type, application, and region. Based on product type, the market is divided into liquid softener, dryer sheet and others. By application, it is classified as residential and commercial. Based on region, the market is studied across North-America, Europe, Asia-Pacific, and LAMEA.
Some of the key players analyzed in this market are Reckitt Benckiser Group PLC., Dropps, Unilever PLC., Henkel AG & Co. KGaA, Colgate Palmolive Company, Procter & Gamble Co., Lion Corporation, Kao Corporation, LG Household and Healthcare, and The Sun Products Corporation.
Key Benefits for Fabric Softeners and Conditioners Market:
This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global fabric softeners and conditioners market from 2018 to 2025 to identify the prevailing market opportunities.
The key countries in all the major regions are mapped based on their global fabric softeners and conditioners market share.
Porter’s Five Forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the global fabric softeners and conditioners market segmentation assists in determining the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global fabric softeners and conditioners industry. Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as the global fabric softeners and conditioners market, key players, market segments, application areas, and growth strategies.
Fabric Softeners and Conditioners Key Market Segments:
By Product Type
Liquid Softener
Dryer Sheet
Others
By Application
Residential
Commercial
By Region
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Australia
Rest of Asia-Pacific
LAMEA
Brazil
Saudi Arabia
South Africa
Rest of LAMEA
Table of Contents
Chapter: 1: INTRODUCTION
Chapter: 2: EXECUTIVE SUMMARY
Chapter: 3: MARKET OVERVIEW
Chapter: 4: FABRIC SOFTENERS & CONDITIONERS MARKET, BY PRODUCT TYPE
Chapter: 5: FABRIC SOFTENERS & CONDITIONERS MARKET, BY APPLICATION
Chapter: 6: FABRIC SOFTENERS AND CONDITIONERS MARKET, BY REGION
Chapter: 7: COMPANY PROFILES
List Of Tables
List of Figures
Executive Summary
According to this report titled, 'Fabric softeners and conditioners market by Product Type and Application: Global Opportunity Analysis and Industry Forecast, 2018-2025' the global fabric softeners and conditioners market was valued at $17,545 million in 2018, and is projected to reach $23,529 million by 2025, registering a CAGR of 4.3% from 2018 to 2025. In 2017, the residential segment accounted for more than 43% share of the global fabric softeners and conditioners market in terms of value.Fabric softeners and conditioners are added to detergents or washing machines to provide a better feel to clothes. They are used to maintain the natural elasticity and smoothness of the cloth. They form a thin layer on fabrics to make them look fluffier and give them a fresh smell. Fabric wash and care products are used to prevent clothes from damages due to regular washing and use. In addition, these products are used in a variety of industries such as textile and hospitality for laundry. Growth in emerging markets owing to increase in population of working women and single person household coupled with increase disposable income of middle-class customers drive the growth of the fabric softeners and conditioners market.
Fabric softeners & conditioners are used to make the clothes soft, preserve color, and give them a long-lasting fragrance. They are widely used among households, laundry services, textile industry, hospitality industry, and others to eliminate static cling and to ensure the longevity of their clothes. Rise in demand for advanced laundry care products and expansion in aforementioned industries are expected to exhibit high demand for fabric softeners & conditioners in future. In addition, inclusion of technically advanced laundry care systems such as smart dispensing, washing machines with smart water technology, and advanced laundry programming for residential and commercial use increase the demand for fabric softeners & conditioners that are suitable for machine wash. This propels the growth of the fabric softeners and conditioners market.
On the other hand, fabric softeners & conditioners may turn out to be quite harmful as the artificial chemicals used in the production are expected to affect the environment as well as the consumer. This hampers the growth of the fabric softeners & conditioners market. Also, consumers are shifting their preferences to a healthy lifestyle as well as environment. These eco-friendly fabric softeners and conditioners do not harm the environment. Manufacturers of fabric wash and care products are continuously engaged in the development of such products, thus providing lucrative opportunities for the growth of the fabric softeners & conditioners market.
Key Findings of the Fabric Softeners and Conditioners Market:
The liquid fabric softeners and conditioners segment was the highest contributor to the fabric softeners and conditioners market in 2017, and is projected to grow at a CAGR of 4.5%.
There is a continuous increase in the demand for dryer sheet fabric softeners and conditioners in the developed regions such as North America and Europe and is projected to grow at a CAGR of 4.6% during the forecast period.
Asia-Pacific is projected to exhibit rapid growth in the fabric softeners and conditioners industry, owing to growth in its economy with a large population base, and is projected to grow at the CAGR of 5.0 from 2018 to 2025.
China accounted for the highest share with 42% in the Asia-Pacific fabric softeners and conditioners market, in 2017.
The residential segment accounted for 43% of global fabric softeners and conditioners market share in 2017 and is expected to grow at a CAGR of 4.0%.
In terms of value, Asia-Pacific and LAMEA collectively contributed 45% share in the global fabric softeners and conditioners market in 2017. The key players operating in the fabric softeners and conditioners market are Reckitt Benckiser Group PLC., Dropps, Unilever PLC., Henkel AG & Co. KGaA, Colgate Palmolive company, Procter & Gamble Co., Lion Corporation, Kao Corporation, LG Household and Healthcare, and The Sun Products Corporation.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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