As shoppers increasingly turn to the online channel, spend via the offline remote market will continue to decline over the next five years, falling by £710.5m to £1,007.2m by 2023, to account for just 0.3% of UK offline retail spend. Despite the decrease, the rate of decline is forecast to slow as a bedrock of consumers who prefer to use mail order, telephone shopping and door-to-door shopping methods, remain.
Many key players in the market are delivering overall year-on-year sales growth however this is being driven by their online channels as they place greater focus on improving their online propositions, as total online growth continues to far outpace growth via offline channels.
The offline remote market will continue to decline, with spend falling 41.4%, out to 2023 Clothing & footwear will dominate spend. Although it will remain the largest sector in the offline remote market, accounting for 38.6% of spend in 2023, clothing & footwear is set to be one of the fastest declining categories over the next five years with spend falling 48.2% to £388.8m in 2023 - accounting for just 0.6% of total sector spend versus 34.4% of spend forecast to be generated online.
With more consumers watching YouTube videos for advice and guidance from vloggers on retail products, as well as on-demand TV services and streaming services like Netflix and Amazon Prime Video growing in popularity, TV shopping channels are falling out of favour. As a result, spend influenced by TV channels is forecast to fall over the next five years.
The "Offline Remote Market in the UK 2018-2023", report offers a comprehensive insight into the market dynamics of the offline remote market channel.
- The offline remote market will continue to decline, with spend falling 41.4%, out to 2023
- Clothing & footwear will dominate spend, though its channel share will fall 5.1ppts to 38.6%
- As on-demand and video services grow in popularity, spend influenced by TV will slide.
- Use our in-depth market insight to learn about the forecast for the offline remote market for the different sectors.
The offline remote market will continue to decline, with spend falling 41.4%, out to 2023
Clothing & footwear will dominate spend, though its channel share will fall 5.1ppts to 38.6%
As on-demand and video services grow in popularity, spend influenced by TV will slide
Online share of total retail
Offline share of total offline retail
The market at a glance
Overall channel size
Overall channel growth
Channel spend split by sector
Sector growth in the channel
Spend influenced by the TV channel
Sector split of spend influenced by the TV channel
Definitions- what is included
List of Tables
The offline remote market split by sector, 2018 and 2023 and five year growth by sector
List of Figures
Online share of total retail expenditure, 2017-2023
Offline remote share of offline retail expenditure 2017-2023
Overall size of the offline remote market, 2017-2023
Annual growth rates for overall retail, offline market and offline remote market, 2017-2023
Offline remote market spend split by sector, 2018 and 2023
Offline remote market sector growth 2018-2023
Overall size of spend influenced by the TV channel, 2017-2023
Spend influenced by TV channel split by sector, 2018 and 2023