+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

FTC Guides for Endorsements and Testimonials in Advertising - Webinar

  • ID: 4745864
  • Webinar
  • Lorman Business Center, Inc.
1 of 5
Gain an understanding of why regulations from the FTC are so meaningful when dealing with endorsements and testimonials in advertising.

Influencer marketing, native advertising and other forms of viral marketing via social media have emerged as some of the most popular and dynamic tools available to advertisers today to engage consumer audiences. The Federal Trade Commission (FTC) has become increasingly active in seeking to regulate how advertisers and influencers can effectively and legally communicate with the consuming public. By issuing revised Guides Concerning the Use of Endorsements and Testimonials in Advertising, by bringing (and settling) a series of enforcement actions against brands, agencies and the influencers themselves, and by sending letters to those using influencer advertising, the FTC has sought to make it clear that is expects clear disclosures of material connections in compliance with the endorsements rules and other FTC principles.

This information will review definitions in the guidelines set by the FTC on influencer marketing the FTCs expectations for influencer disclosures, monitoring and training by advertisers and the breakdown on several legal cases where companies andor influencers have been penalized. Review recent warnings and announcements by the commission on naughty and nice words what native advertising means, and when disclosures are required in content. Learn best practices on how to comply with the rules across social media channels and different types of advertising.
Note: Product cover images may vary from those shown
2 of 5
What Is the Big Deal?
  • What Are the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising?
  • What Do We Mean When We Talk About Disclosure of Material Connections?
Why Is This My Problem?
  • Who Is Enforcing the Law?
  • Who Are the Targets?
  • What Are the Potential Penalties?
When Do I Have to Disclose?
  • Lord and Taylor
  • Warner Bros.
  • Instagram® Letters
Where Do I Disclose?
  • Disclosures Need to Be Clear and Unavoidable
  • Will the Social Media Platform Widgets Be Enough?
How Do I Disclose? What Do I Need to Say?
  • Naughty and Nice List
  • FTC Guidance
Is There Anything Else I Need to Worry About?

What Are the Government's Expectations for Compliance?
  • Monitoring
  • Enforcement
  • Influencer Agreements
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
Melissa Landau Steinman - Venable LLP
Note: Product cover images may vary from those shown
5 of 5
This program is primarily designed for attorneys. Presidents, vice presidents and business owners may also benefit from attending.
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Order Online - visit: https://www.researchandmarkets.com/reports/4745864
Adroll
adroll