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Facebook® Success Strategies for Nonprofit Organizations - Webinar

  • ID: 4745879
  • Webinar
  • March 2019
  • Region: Global
  • Lorman Business Center, Inc.
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Join us for your comprehensive guide to designing a successful Facebook strategy from start to finish.

Many nonprofits who are utilizing Facebook to market campaigns often do not understand how to catch their target audiences attention in a way that will engage their audience, to like, comment, participate in polls, watch videos from beginning to end. They also do not understand how to take that engaged audience and motivate them into action participating in the nonprofits campaign, thus propelling their nonprofit forward for continued success.

This information helps those responsible for a nonprofits social media, in this case Facebook, to understand how to establish a game plan, how to create and establish a working playbook, understanding the process required for establishing a successful strategy, and making adjustments accordingly for future repeatable successful campaigns. Failing to support ones nonprofits mission and misjudging when and how much funds are spent on ads is one of the most common errors in nonprofit social media strategies this leads to lost funds and missed opportunities for funding elsewhere. This information is designed to teach successful Facebook strategies from start to finish.

Learning Objectives
  • You will be able to define what a successful nonprofit campaign looks like.
  • You will be able to describe your objective to hosting a nonprofit event.
  • You will be able to discuss target audiences, budgets and resource management including leveraging social media.
  • You will be able to explain how to plan, execute and repeat successful nonprofit campaigns.
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  • Who Is Our Target Audience
  • How Do We Set Our Budget
  • Putting the Mission/Brand Front and Center
The Playbook
  • How to Create and Gain Attention
  • Enlisting the Help of Others
  • Identifying and Gathering Resources: i.g., Leveraging Social Media
  • What's in It for You
Post-Game Wrap up
  • Summary of Events and Review
  • Successes and Failures
  • Adjustments
  • Moving Forward: Onto the Next Game
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Katie Miller - Liberty Family Outreach
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This webinar is designed for accountants, CPAs, executive directors, officers, controllers, CFOs and tax managers.
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