Energy Drinks in Western Europe

The appetite for energy drinks shows little sign of diminishing, as sales continue to soar in Western Europe. The combination of fast-paced lifestyles, rising income and increased consumer enthusiasm for physical exercise continues to benefit demand for energy drinks. To remain dynamic within the beverage industry, energy drinks brands have started to innovate around reduced-sugar offering and invest in natural ingredients, stepping up their efforts to address concerns about health risks.

The Energy Drinks in Western Europe global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;


• Pinpoint growth sectors and identify factors driving change;


• Understand the competitive environment, the market’s major players and leading brands;


• Use five-year forecasts to assess how the market is predicted to develop.