Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2023

1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

4.1 Attractive Opportunities in the Marketing Attribution Software Market
4.2 Market in North America, by Vertical and Country
4.3 Market: Major Countries

5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Need to Optimize the Marketing Spend
5.2.1.2 Effective Tracking of Customer Behavior for Targeted Marketing Activities
5.2.2 Restraints
5.2.2.1 Data Privacy and Protection of Personal Data Critical to Marketing Attribution Software Adoption
5.2.3 Opportunities
5.2.3.1 Growing Adoption of Ai and Big Data Analytics in Marketing Activities
5.2.3.2 Increasing Number of Marketing Channels to Reach the End Customers
5.2.4 Challenges
5.2.4.1 Selection of a Relevant Attribution Model and Vendor
5.2.4.2 Integrating Marketing Attribution Software With Other Business Applications
5.3 Industry Trends
5.3.1 Use Case 1: Adobe
5.3.2 Use Case 2: SAP
5.3.3 Use Case 3: Cake & Accelerize
5.4 Attribution Models
5.4.1 First Touch Attribution
5.4.2 Last Touch Attribution
5.4.3 Linear Attribution
5.4.4 Time Decay Attribution
5.4.5 U-Shaped (Position-Based) Attribution
5.4.6 W-Shaped Attribution
5.4.7 Probabilistic Or Algorithmic Attribution

6.1 Introduction
6.2 Solution
6.2.1 Growing Need to Effectively Track Customer Behavior for Targeted Marketing Activities Likely to Drive the Adoption of Marketing Attribution Solutions Among Enterprises
6.3 Services
6.3.1 Integration and Implementation Services
6.3.1.1 Increased Need Among Enterprises to Adopt Automated Marketing Solutions for Measuring the Impact of Existing Marketing Campaigns and Optimizing Marketing Spend Likely to Drive the Adoption of Integration and Implementation Services
6.3.2 Advisory Services
6.3.2.1 Growing Need to Adopt the Right Marketing Attribution Model for Effective Marketing Activities Likely to Propel the Adoption of Advisory Services Among Enterprises
6.3.3 Support and Maintenance
6.3.3.1 Focus on Upgrading Existing Technology With the Pace of Technological Advancements to Drive the Growth of Support and Maintenance Services

7.1 Introduction
7.2 Single-Source Attribution
7.2.1 Growing Need to Identify Effective Digital Channel for Marketing Activities Likely to Propel the Growth of Single-Source Attribution Type in the Market
7.3 Multi-Source Attribution
7.3.1 Increased Need to Identify Multiple Digital Channels for Improved Lead Conversion Likely to Drive Adoption of Multi-Source Attribution Type in the Market
7.4 Probabilistic Or Algorithmic Attribution
7.4.1 Precise Identification of Different Digital Channels Following Complex Customer Buying Behavior to Propel the Adoption of Probabilistic Or Algorithmic Attribution Model

8.1 Introduction
8.2 On-Premises
8.2.1 Security Concerns Among Enterprises to Drive the Adoption of the On-Premises Deployment Type
8.3 Cloud
8.3.1 Scalability and Cost-Effectiveness of Cloud-Based Marketing Attribution Solutions to Drive Its Adoption

9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.2.1 Need for Cost-Effective Solutions Offering High Scalability and Enhanced System Performance to Drive Adoption of Marketing Attribution Solutions Among SMES
9.3 Large Enterprises
9.3.1 Need for Competitive Edge in the Market Likely to Drive the Marketing Attribution Market Among Large Enterprises

10.1 Introduction
10.2 Retail
10.2.1 Heavy Internet Penetration Across Regions and Customer Reliance on Online Platforms to Fuel the Adoption of Marketing Attribution Solutions Among Enterprises in the Retail Vertical
10.3 FMCG and Consumer Packaged Goods
10.3.1 Increased Use of Digital Platforms by Customers to Drive the Adoption of Marketing Attribution Solutions Among Enterprises in the Arena of FMCG and CPG
10.4 Computing Products and Consumer Electronics
10.4.1 High Competition and Dynamic Customer Requirements During Purchase of Goods Likely to Propel the Adoption of Marketing Attribution Solutions Among Enterprises for Effective Target Marketing and Marketing Spend Optimization
10.5 Telecom and IT
10.5.1 Significant Increase in Internet Penetration, Dynamic Customer Needs, and Fierce Competition Likely to Drive the Adoption of Marketing Attribution Solutions Among Telcos and It Companies
10.6 Banking, Financial Services, and Insurance
10.6.1 Aggressive Shift of BFSI Enterprises to Digital Mode for Enhanced Customer Experience and Ease of Business Along With Fierce Competition to Propel the Adoption of Marketing Attribution Solutions
10.7 Media and Entertainment
10.7.1 Increased Need to Enhance Customer Experience and Effectively Measure Effective Marketing Channels to Drive Market
10.8 Healthcare
10.8.1 Need to Optimize Marketing Spends and Identify Effective Digital Channels for Marketing Activities to Drive the Adoption of Marketing Attribution Solutions Among Enterprises
10.9 Travel and Hospitality
10.9.1 Need to Have Competitive Advantage and Effectively Carry Out Marketing Campaigns Among Enterprises Likely to Drive Growth in the Market
10.1 Others

11.1 Introduction
11.2 North America
11.2.1 United States
11.2.1.1 Increasing Digital Channel Effectiveness is Driving the Marketing Attribution Market in the Us
11.2.2 Canada
11.2.2.1 Need for Measuring and Analyzing the Marketing Performance to Increase the Adoption of Marketing Attribution Solutions Among Organizations in Canada
11.3 Europe
11.3.1 United Kingdom
11.3.1.1 Growing Need to Analyze the Performance Metrics of Marketing Campaigns to Drive the Adoption of Marketing Attribution Solutions
11.3.2 Germany
11.3.2.1 Increased Need for Multi-Channel Marketing and Rise of Data Volume in the Arena of Marketing to Propel the Growth of the Marketing Attribution Software Market
11.3.3 France
11.3.3.1 Increased Awareness Among Enterprises to Understand How Digital Channels Work Together to Drive the Growth of Market
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.1.1 Need to Effectively Analyze the Complex Marketing Data is Likely to Fuel the Adoption of Marketing Attribution Solutions
11.4.2 China
11.4.2.1 Demand for Consistent Data-Driven Marketing Solutions Among Clients to Drive the Marketing Attribution Market
11.4.3 India
11.4.3.1 Increased Awareness Among Enterprises to Smoothen Their Marketing Activities Propelling the Adoption of Marketing Attribution Solutions
11.4.4 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 Kingdom of Saudi Arabia
11.5.1.1 Increased Need to Quantify the Relative Impact of Marketing Revenue to Propel the Marketing Attribution Software Market in Ksa
11.5.2 United Arab Emirates
11.5.2.1 On-The-Go Marketing Fostered by Mobile Gadgets Across Different Marketing Channels to Boost the Need to Adopt Marketing Attribution Solutions Among Enterprises in the UAE
11.5.3 South Africa
11.5.3.1 Increasing Pressure on Marketing Teams to Improve Roi on Marketing Spends to Boost the Adoption of Marketing Attribution Solutions in South Africa
11.5.4 Rest of Middle East and Africa
11.6 Latin America
11.6.1 Brazil
11.6.1.1 Need to Attribute Cross-Device Measurement Among Enterprises for Smart Spending and High Returns to Boost the Growth of the Market
11.6.2 Mexico
11.6.2.1 Improving Customer Experience Throughout the Buying Journey and Identifying Effective Marketing Channels to Propel the Adoption of Marketing Attribution Solutions
11.6.3 Rest of Latin America

12.1 Overview
12.2 Competitive Scenario
12.2.1 Product/Service/Solution Launches and Enhancements
12.2.2 Business Expansions
12.2.3 Acquisitions
12.2.4 Partnerships, Agreements, and Collaborations

13.1 Adobe
13.2 Oracle
13.3 Google
13.4 SAP
13.5 Visual IQ
13.6 Analytic Partners
13.7 Attribution
13.8 Calibermind
13.9 Engagio
13.10 Fospha
13.11 IRI
13.12 LeadsRx
13.13 Leandata
13.14 Marketing Attribution
13.15 Merkle
13.16 Neustar
13.17 Optimine
13.18 Rockerbox
13.19 Singular
13.20 Wizaly

14.1 Discussion Guide
14.2 Knowledge Store: Subscription Portal
14.3 Available Customizations
14.4 Related Reports
14.5 Author Details

Table 1 United States Dollar Exchange Rate, 2015-2017
Table 2 Factor Analysis
Table 3 Marketing Attribution Software Market Size, by Component, 2016-2023 (USD Million)
Table 4 Solution: Market Size, by Region, 2016-2023 (USD Million)
Table 5 Market Size, by Services, 2016-2023 (USD Million)
Table 6 Services: Market Size, by Region, 2016-2023 (USD Million)
Table 7 Integration and Implementation Services Market Size, by Region, 2016-2023 (USD Million)
Table 8 Advisory Services Market Size, by Region, 2016-2023 (USD Million)
Table 9 Support and Maintenance Services Market Size, by Region, 2016-2023 (USD Million)
Table 10 Market Size, by Attribution Type, 2016-2023 (USD Billion)
Table 11 Single-Source Attribution: Market Size, by Region, 2016-2023 (USD Million)
Table 12 Multi-Source Attribution: Market Size, by Region, 2016-2023 (USD Billion)
Table 13 Probabilistic Or Algorithmic Attribution: Market Size, by Region, 2016-2023 (USD Billion)
Table 14 Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 15 On-Premises: Market Size, by Region, 2016-2023 (USD Million)
Table 16 Cloud: Market Size, by Region, 2016-2023 (USD Million)
Table 17 Market Size, by Organization Size, 2016-2023 (USD Million)
Table 18 Small and Medium Sized Enterprises: Market Size, by Region, 2016-2023 (USD Million)
Table 19 Large Enterprises: Marketing Attribution Software Market Size, by Region, 2016-2023 (USD Million)
Table 20 Market Size, by Vertical, 2016-2023 (USD Million)
Table 21 Retail: Market Size, by Region, 2016-2023 (USD Million)
Table 22 FMCG and Consumer Packaged Goods: Market Size, by Region, 2016-2023 (USD Million)
Table 23 Computing Products and Consumer Electronics: Market Size, by Region, 2016-2023 (USD Million)
Table 24 Telecom and IT: Market Size, by Region, 2016-2023 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size, by Region, 2016-2023 (USD Million)
Table 26 Media and Entertainment: Market Size, by Region, 2016-2023 (USD Million)
Table 27 Healthcare: Market Size, by Region, 2016-2023 (USD Million)
Table 28 Travel and Hospitality: Market Size, by Region, 2016-2023 (USD Million)
Table 29 Others: Market Size, by Region, 2016-2023 (USD Million)
Table 30 Market Size, by Region, 2016-2023 (USD Million)
Table 31 North America: Marketing Attribution Software Market Size, by Component, 2016-2023 (USD Million)
Table 32 North America: Market Size, by Service Type, 2016-2023 (USD Million)
Table 33 North America: Market Size, by Attribution Type, 2016-2023 (USD Million)
Table 34 North America: Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 35 North America: Market Size, by Organization Size, 2016-2023 (USD Million)
Table 36 North America: Market Size, by Vertical, 2016-2023 (USD Million)
Table 37 North America: Market Size, by Country, 2016-2023 (USD Million)
Table 38 Europe: Marketing Attribution Software Market Size, by Component, 2016-2023 (USD Million)
Table 39 Europe: Market Size, by Service Type, 2016-2023 (USD Million)
Table 40 Europe: Market Size, by Attribution Type, 2016-2023 (USD Million)
Table 41 Europe: Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 42 Europe: Market Size, by Organization Size, 2016-2023 (USD Million)
Table 43 Europe: Market Size, by Vertical, 2016-2023 (USD Million)
Table 44 Europe: Market Size, by Country, 2016-2023 (USD Million)
Table 45 Asia Pacific: Marketing Attribution Software Market Size, by Component, 2016-2023 (USD Million)
Table 46 Asia Pacific: Market Size, by Service Type, 2016-2023 (USD Million)
Table 47 Asia Pacific: Market Size, by Attribution Type, 2016-2023 (USD Million)
Table 48 Asia Pacific: Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 49 Asia Pacific: Market Size, by Organization Size, 2016-2023 (USD Million)
Table 50 Asia Pacific: Market Size, by Vertical, 2016-2023 (USD Million)
Table 51 Asia Pacific: Market Size, by Country, 2016-2023 (USD Million)
Table 52 Middle East and Africa: Marketing Attribution Software Market Size, by Component, 2016-2023 (USD Million)
Table 53 Middle East and Africa: Market Size, by Service Type, 2016-2023 (USD Million)
Table 54 Middle East and Africa: Market Size, by Attribution Type, 2016-2023 (USD Million)
Table 55 Middle East and Africa: Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 56 Middle East and Africa: Market Size, by Organization Size, 2016-2023 (USD Million)
Table 57 Middle East and Africa: Market Size, by Vertical, 2016-2023 (USD Million)
Table 58 Middle East and Africa: Market Size, by Country, 2016-2023 (USD Million)
Table 59 Latin America: Marketing Attribution Software Market Size, by Component, 2016-2023 (USD Million)
Table 60 Latin America: Market Size, by Service Type, 2016-2023 (USD Million)
Table 61 Latin America: Market Size, by Attribution Type, 2016-2023 (USD Million)
Table 62 Latin America: Market Size, by Deployment Type, 2016-2023 (USD Million)
Table 63 Latin America: Market Size, by Organization Size, 2016-2023 (USD Million)
Table 64 Latin America: Market Size, by Vertical, 2016-2023 (USD Million)
Table 65 Latin America: Market Size, by Country, 2016-2023 (USD Million)
Table 66 Product/Service/Solution Launches and Enhancements, 2018
Table 67 Business Expansions, 2017-2018
Table 68 Acquisitions, 2017-2018
Table 69 Partnerships, Agreements, Collaborations, 2018

Figure 1 Marketing Attribution Software Market: Research Design
Figure 2 Breakup of Primary Participants’ Profiles: by Company, Designation, and Region
Figure 3 Market: Bottom-Up and Top-Down Approaches
Figure 4 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 5 Multi-Source Attribution Segment to Hold the Highest Market Share in 2018
Figure 6 Support and Maintenance Services Segment to Account for the Highest Share in 2018
Figure 7 Increasing Need to Justify Marketing Spend to Drive the Marketing Attribution Software Market During the Forecast Period
Figure 8 Telecom and IT Vertical, and United States to Dominate the North American Market in 2018
Figure 9 India to Grow at the Highest CAGR in the Market During the Forecast Period
Figure 10 Drivers, Restraints, Opportunities, and Challenges: Market
Figure 11 Most Widely Used Channels for Digital Marketing
Figure 12 Percentage of Advertising Spend Allocated to Various Channels
Figure 13 Services Segment to Grow at the Highest CAGR During the Forecast Period
Figure 14 Multi-Source Attribution Segment to Grow at the Highest CAGR During the Forecast Period
Figure 15 Cloud Deployment Type to Grow at a Higher CAGR During the Forecast Period
Figure 16 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 17 Retail Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 18 North America to Hold the Highest Share in 2018
Figure 19 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 20 North America: Market Snapshot
Figure 21 Asia Pacific: Market Snapshot
Figure 22 Key Developments in the Marketing Attribution Software Market, 2016-2018
Figure 23 Market Evaluation Framework
Figure 24 Adobe: Company Snapshot
Figure 25 SWOT Analysis: Adobe
Figure 26 Oracle: Company Snapshot
Figure 27 SWOT Analysis: Oracle
Figure 28 Google: Company Snapshot
Figure 29 SWOT Analysis: Google
Figure 30 SAP: Company Snapshot
Figure 31 SWOT Analysis: SAP
Figure 32 SWOT Analysis: Visual IQ