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Japan Hair Care Market - By Products, Distribution Channels and Vendors - Market Trends and Forecasts (2015 - 2020)

  • ID: 4749367
  • Report
  • January 2019
  • Region: Japan
  • 111 pages
  • Mordor Intelligence
until Mar 31st 2020
1 of 4


  • Avon Products Inc.
  • Kao Corporation
  • L'Oreal SA
  • Neutrogena Corporation
  • Neutrogena Corporation
  • Oriflame Cosmetics SA
  • MORE
Japan is a country with its own beauty trends, inclusive of skin and hair categories. The Japanese haircare market was valued at USD 5,703.43 million in 2017, and is estimated to be worth USD 5,627.78 million by 2023, registering a CAGR of -0.22% over the forecast period.

The Japanese hair care product category is beset by a number of stagnant product categories, but also affords unique opportunities for growth. Hair colourants and shampoos are the highest growth product categories in hair care in Japan. This is because the increasingly urbanized Japanese population focused on colouring their hair. This trend is prevalent even with young Japanese people.

Hair colourant categories are popular also because of a large segment of Japanese population being aged, looking for hair colouring agents to look more youthful. Black is the prevalent and natural colour for the Japanese population. However, another trend in this Asian market is that of hair styling, which is expected to see a rise in the next few years.

There is a thriving market for aging care, with hair care products and treatments catering to scalp problems, thinning hair, and even multi-vitamin tablets for better health and longevity of lustrous hair.

About 58% is hair care product class is made for hair damage, another 17% for scalp care, 12.1% on natural ingredients based products (and this trend will see a rise, in line with the global trend in hair care, spurred by increased social media information sharing), and about 7% for anti-ageing care.

Dominant players include Kao Corporation, P&G, Shiseido, Unilever, with a number of brands under each of these names.


The increased appetite among urbanized, young Japanese working individuals for hair colouring and hair styling, a large Japanese population of ageing people, a thriving market for anti-ageing market for hair care will drive the hair care market in Japan.


Preference for natural products in the future will undermine the sales of existing products, products being dependent on individual beauty blog reviews will be bottlenecks to sales. Furthermore, high degree of product penetration and competition will worsen the prospects.

What the report offers
  • Market analysis for the Japan hair care market, with country specific assessments.
  • Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.
  • Identification and analysis of the Macro and Micro factors that affect the Japan hair care market on regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
Note: Product cover images may vary from those shown
2 of 4


  • Avon Products Inc.
  • Kao Corporation
  • L'Oreal SA
  • Neutrogena Corporation
  • Neutrogena Corporation
  • Oriflame Cosmetics SA
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Methodology

3. Executive Summary

4. Market Overview
4.1 Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's 5 Force Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Competitive Rivalry within the Industry
4.4 Industry Policies

5. Market Dynamics
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Oppurtunities
5.5 Trends

6. Japan Hair Care Market Segmentation (Size, Trends and Forecast)
6.1 By Products
6.1.1 Colorants
6.1.2 Hair Spray
6.1.3 Conditioners
6.1.4 Styling Gel
6.1.5 Hair Oil
6.1.6 Shampoos
6.1.7 Others (Serums, Glazes, Root Touch Up Products and Accessories)
6.2 By Distribution Channel
6.2.1 Internet Retailing (E-Commerce)
6.2.2 Hypermarkets (Large Scale Retail Stores)
6.2.3 Specialty Stores
6.2.4 Pharmacies
6.2.5 Supermarkets
6.2.6 Departmental Stores (Small Scale Retail Stores)
6.2.7 Others

7. Competitive Intelligence - Company Profiles (Overview, Products & Services, Financials and Recent Developments)
7.1 Shiseido Co Ltd.
7.2 Unilever Group
7.3 Procter & Gamble Co.
7.4 Kao Corporation
7.5 L'Oreal SA
7.6 Neutrogena Corporation
7.7 Avon Products Inc.
7.8 Neutrogena Corporation
7.9 Oriflame Cosmetics SA
7.10 Estée Lauder Companies Inc.

8. Investment Analysis
8.1 Recent Mergers and Acquisitions
8.2 Investment Outlook

9. Future of Japan Hair Care Market
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Shiseido Co Ltd.
  • Unilever Group
  • Procter & Gamble Co.
  • Kao Corporation
  • L'Oreal SA
  • Neutrogena Corporation
  • Avon Products Inc.
  • Neutrogena Corporation
  • Oriflame Cosmetics SA
  • Estée Lauder Companies Inc
Note: Product cover images may vary from those shown