+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Fireworks in the UK - 2018

  • ID: 4750145
  • Report
  • January 2019
  • Region: United Kingdom
  • 18 pages
  • GlobalData
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 3

FEATURED COMPANIES

  • Aldi
  • ASDA
  • B&M
  • Firework Crazy
  • Morrisons
  • Poundland
  • MORE
Fireworks in the UK - 2018

Summary

The percentage of people that bought fireworks increased 0.9 percentage points from 2017 to 2018. Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. Despite fewer consumers purchasing fireworks for Bonfire Night than in 2017, it still remains the most important occasion as 44.5% of consumers purchased fireworks for the event.

Consumers value the quality of fireworks more this year although price is still of high importance, influencing which retailers are most shopped at. Supermarkets are the most popular channel for browsing and purchasing fireworks, with online being the least popular channel for purchases.

"Fireworks in the UK - 2018", report gives insight into the profile and spending habits of UK consumers buying fireworks.

Scope
  • Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. Despite less consumers purchasing fireworks for Bonfire Night than in 2017, it still remains the most important occasion as 44.5% of consumers purchased fireworks for the event.
  • Supermarkets are the most popular channel for browsing and purchasing fireworks, with online being the least popular channel for purchases.
Reasons to buy
  • Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings of fireworks.
  • Understand what drives retailer choice for fireworks among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
Note: Product cover images may vary from those shown
2 of 3

FEATURED COMPANIES

  • Aldi
  • ASDA
  • B&M
  • Firework Crazy
  • Morrisons
  • Poundland
  • MORE
  • Buying dynamics
  • Occasion
  • Store selection
  • Channel usage
  • Fulfilment
  • Spending
  • Buying dynamics
  • METHODOLOGY
  • Technical details: consumer survey work
List of Tables
  • Products purchased: fireworks, 2017 & 2018
  • Retailers used: fireworks, 2017 & 2018
List of Figures
  • Fireworks shopper penetration, overall and by demographic, 2018 and overall for 2017
  • Fireworks shopper profile by demographic, 2018
  • Which occasion consumers purchase fireworks for, 2018 and ppt change on 2017
  • Drivers of store selection, 2018 and ppt change on 2017
  • Consumers using each channel for browsing and purchasing fireworks, 2018
  • Consumers using each device for browsing and purchasing fireworks, 2018
  • Fulfilment options for firework purchases made online, 2018 and 2017
  • Average spend on fireworks, 2018 and change on 2017
  • Percentage of people buying fireworks, overall and by demographic, 2018 and overall for 2017
  • Planned/impulse overall firework purchases, 2018 and 2017
  • Planned/impulse firework purchases by firework type, 2018 and 2017
Note: Product cover images may vary from those shown
3 of 3

Loading
LOADING...

4 of 3
  • Tesco
  • Morrisons
  • ASDA
  • Sainsbury's
  • Aldi
  • Firework Crazy
  • B&M
  • Poundland
Note: Product cover images may vary from those shown
Adroll
adroll