Malaysia Confectionery Market Analysis (2013 - 2023)

Overview

The data guide on Confectionery provides a complete overview of the market during the period 2010-2018, while the forecast data is provided till 2023. The data guide comprises retail sales, of various categories within Confectionery, such as Sugar Confectionery, Gum, and Chocolate, along with their values, volume and channels of distribution. Furthermore, it provides an in-depth analysis of the various segments in the Confectionery market, along with their growth perspective, which is expected to help in venturing into specific growth areas.

This guide helps in making well-informed business decisions, primarily regarding the latest market trends and product developments. Extensive secondary and primary researches/interviews are conducted as a part of the market analysis.

Glimpse of the report

In 2018, the Malaysia Confectionery market was valued at 1621 MYR Mn, registering at a CAGR of 3.16%. The Chocolate category accounted for the largest market share, while registering an average CAGR of 3.88% since 2010. Energy Bars is the most preferred segment in the Snack Bars category, followed by the Cereal Bars segment. The Chocolate category has been registering a steady growth of 3.88% in CAGR since 2010, which is expected to continue over the forecast period. Among the distribution channels, the Supermarkets and Hypermarkets channel is preferred the most by the majority of the people in Malaysia.

Some of the Key Takeaways

• Energy Bars constitute the leading segment in Snack Bars category which has a per capita consumption of 0.001326 Kg in 2018.


• Convenience Stores is the second largest distribution channel for the sales of Confectionery in Malaysia.


• The Countlines segment is expected to dominate the Chocolate category sales during the forecast period.