According to the publisher, the gift card industry in the country is expected to grow by 7.2% on annual basis to reach US$1.0 billion in 2024.
The gift card industry in New Zealand will continue to grow over the forecast period and is expected to record a CAGR of 0.0% during 2024-2028. Gift card market in the country will increase from US$0.9 billion in 2023 to reach US$1.3 billion by 2028.
Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
2. Milestone Celebration
3. Self-Use
4. Other
2. Sales Incentive
3. Consumer Incentive
The gift card industry in New Zealand will continue to grow over the forecast period and is expected to record a CAGR of 0.0% during 2024-2028. Gift card market in the country will increase from US$0.9 billion in 2023 to reach US$1.3 billion by 2028.
Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Scope
Total Spend on Gifts in New Zealand
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in New Zealand
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in New Zealand
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in New Zealand
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in New Zealand
- By Functional Attribute
- By Occasion
2. Milestone Celebration
3. Self-Use
4. Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in New Zealand
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in New Zealand
- By Functional Attribute
- By Occasion
2. Sales Incentive
3. Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in New Zealand
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in New Zealand
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in New Zealand
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Gift Card Sales Estimates by Key RetailersReasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards in New Zealand.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in New Zealand: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Table of Contents
1 About this Report
2 New Zealand Total Gift Spend Analyzer
3 New Zealand Retail Consumer Gift Spend Analyzer
4 New Zealand Corporate Consumer Gift Spend Analyzer
5 New Zealand Gift Card Spend Analyzer
6 New Zealand Digital Gift Card Spend Analyzer
7 New Zealand Gift Card Spend Share by Demographics and Purchase Behaviour
8 New Zealand Retail Consumer Gift Card Spend Analyzer
9 New Zealand Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
10 New Zealand Retail Consumer Gift Card Spend Analysis by Occasion
11 New Zealand Corporate Consumer Gift Card Spend Analyzer
12 New Zealand Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 New Zealand Corporate Consumer Gift Card Spend Analysis by Occasion
14 New Zealand Corporate Consumer Gift Card Spend Analysis by Company Size
15 New Zealand Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 New Zealand Gift Card Spend Analysis by Distribution Channel
17 New Zealand Gift Card Spend Analysis by Retail Sector
18 New Zealand Retail Consumer Gift Card Spend Analysis by Retail Sector
19 New Zealand Corporate Consumer Gift Card Spend Analysis by Retail Sector
Samples
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Companies Mentioned
- Countdown Supermarkets
- New World
- Four Square
- PAK`nSAVE
- Bunnings
- The Warehouse
- Kmart
- Harvey Norman
- Mitre 10