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Kenya Prepaid Cards Business and Investment Opportunities - Market Size and Forecast (2014-2023), Consumer Attitude & Behaviour, Retail Spend, Market Risk - Updated in Q3, 2019

  • ID: 4752549
  • Report
  • Region: Kenya
  • 110 pages
  • PayNXT360
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Report Description

According to the author, the prepaid card market (value terms) in Kenya increased at a CAGR of 37.2% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 25.4%, increasing from US$ 1.8 billion in 2019 to reach US$ 4.5 billion by 2023.

This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
  • Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry in Kenya.
  • Open loop and closed loop: market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
  • Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2014-2023. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.
  • Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2014-2023. These include gift, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.
  • Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through proprietary Prepaid Cards Industry Risk Index (PCIRI).
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
  • Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
Report Scope
  • Kenya Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
  • Kenya Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
  • Kenya Prepaid card spend analysis by consumer demographics: Age, income, and gender
  • Kenya Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
  • Kenya Prepaid card spend analysis by card function: Closed loop and open loop segments
  • Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
  • Kenya Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
  • Kenya Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Kenya Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Kenya Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Kenya Healthcare and wellness card spend analysis: Market size and forecast at category level.
  • Kenya Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Kenya Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
  • Kenya Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
  • Kenya General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
  • Kenya Remittance card spend analysis: Market size and forecast at category level.
  • Kenya Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
  • Kenya Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
  • Kenya Insurance claim card spend analysis: Market size and forecast at category level.
  • Kenya Entertainment and gaming card spend analysis: Market size and forecast at category level.
  • Kenya Transit and toll card spend analysis: Market size and forecast at category level.
  • Kenya Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.
Reason to Buy
  • In-depth understanding of prepaid card market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid cards in Kenya.
  • Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
  • Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
  • Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through proprietary Prepaid Cards Industry Attractiveness and Risk Index.
Note: Product cover images may vary from those shown
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1 About this Report
1.1 Methodology
1.2 Definitions
1.3 Disclaimer

2 Kenya Prepaid Card Industry Market Attractiveness
2.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.1 Kenya Prepaid Card – load value Trend Analysis, 2014-2023
2.1.2 Kenya Prepaid Card – Transaction Value Trend Analysis, 2014-2023
2.1.3 Kenya Prepaid Card – Transaction Volume Trend Analysis, 2014-2023
2.1.4 Kenya Prepaid Card – Number of Card Trend Analysis, 2014-2023
2.2 Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2014 – 2023
2.3 Prepaid Card Market Share Analysis by Consumer Segments
2.4 Benchmarking Kenya Open Loop with Key Global Markets
2.4.1 Global Prepaid Card Industry Snapshot – Top 40 Markets and Hotspots
2.4.2 Prepaid Card Market Opportunity – Global Benchmarking in Value Terms, 2014-2023
2.4.3 Global Prepaid Card Risk Index
2.5 Prepaid Card Fraud Statistics

3 Kenya Open Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
3.1 Trend Analysis by Key Performance Indicators
3.1.1 Open Loop Prepaid Card – load value Trend Analysis, 2014-2023
3.1.2 Open Loop Prepaid Card – Transaction Value Trend Analysis, 2014-2023
3.1.3 Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2014-2023
3.1.4 Open Loop Prepaid Card – Number of Card Trend Analysis, 2014-2023
3.2 Market Share Analysis by Open Loop Prepaid Card Categories

4 Kenya Closed Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Closed Loop Prepaid Card – load value Trend Analysis, 2014-2023
4.1.2 Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2014-2023
4.1.3 Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2014-2023
4.1.4 Closed Loop Prepaid Card – Number of Card Trend Analysis, 2014-2023
4.2 Market Share Analysis by Closed Loop Prepaid Card Categories

5 Kenya Prepaid Card Consumer Usage Trends
5.1 Prepaid Card Spend Analysis by Age Group
5.1.1 Trend Analysis by Age Group in Value Terms
5.1.2 Trend Analysis by Age Group in Volume Terms
5.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
5.2.1 Trend Analysis by Income Group in Value Terms
5.2.2 Trend Analysis by Income Group in Volume Terms
5.3 Prepaid Card Transaction Value Analysis by Gender
5.4 Prepaid Card Usage Analysis
5.5 Prepaid Card Analysis by Transaction Size

6 Kenya Open Loop Prepaid Card Retail Spend Dynamics
6.1 Spend Analysis by Retail Segment, Value
6.2 Prepaid Penetration by Retail Categories

7 Kenya Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2014-2023

8 Kenya General Purpose Prepaid Card Market Size and Forecast, 2014-2023
8.1 General Purpose Prepaid Card – Transaction Value Trend Analysis, 2014-2023
8.2 General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
8.2.1 General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2014-2023
8.2.2 General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2014-2023

9 Kenya Gift Card Market Size and Forecast, 2014-2023
9.1 Gift Card – Transaction Value Trend Analysis, 2014-2023
9.2 Gift Card Market Size and Forecast by Functional Attribute
9.2.1 Open Loop Gift Card – Transaction Value Trend Analysis, 2014-2023
9.2.2 Closed Loop Gift Card – Transaction Value Trend Analysis, 2014-2023
9.3 Gift Card Market Size and Forecast by Consumer Segments
9.3.1 Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2 Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4 Digital Gift Card Market Size Trend Analysis
9.5 Gift Card Market Share Analysis by Retail Categories
9.6 Gift Card Market Share Analysis by Gifting Occasion
9.7 Gift Card Market Share Analysis by Card Type
9.8 Gift Card Market Share Analysis by Purchase Location

10 Kenya Entertainment and Gaming Prepaid Card Market Size and Forecast, 2014-2023

11 Kenya Remittance Prepaid Card Market Size and Forecast, 2014-2023

12 Kenya Teen and Campus Prepaid Card Market Size and Forecast, 2014-2023
12.1 Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2014-2023
12.2 Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
12.2.1 Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2014-2023
12.2.2 Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2014-2023

13 Kenya Business and Administrative Expense Prepaid Card Market Size and Forecast, 2014-2023
13.1 Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2014-2023
13.2 Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
13.2.1 Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2014-2023
13.2.2 Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2014-2023
13.2.3 Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2014-2023
13.2.4 Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2014-2023

14 Kenya Payroll Prepaid Card Market Size and Forecast, 2014-2023
14.1 Payroll Prepaid Card – Transaction Value Trend Analysis, 2014-2023
14.2 Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
14.2.1 Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2014-2023
14.2.2 Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2014-2023
14.2.3 Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2014-2023
14.2.4 Payroll Prepaid Card Market Size and Forecast – Government Segment, 2014-2023

15 Kenya Meal Prepaid Card Market Size and Forecast, 2014-2023
15.1 Meal Prepaid Card – Transaction Value Trend Analysis, 2014-2023
15.2 Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
15.2.1 Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2014-2023
15.2.2 Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2014-2023
15.2.3 Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2014-2023
15.2.4 Meal Prepaid Card Market Size and Forecast – Government Segment, 2014-2023

16 Kenya Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2014-2022
16.1 Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2014-2022
16.2 Consumer Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
16.2.1 Consumer Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2014-2023
16.2.2 Consumer Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2014-2023
16.2.3 Consumer Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2014-2023

17 Kenya Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2014-2023
17.1 Employee / Partner Incentive Prepaid Card – Transaction Value Trend Analysis, 2014-2023
17.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Functional Attribute
17.2.1 Open Loop Employee / Partner Incentive Prepaid Card – Transaction Value Trend Analysis, 2014-2023
17.2.2 Closed Loop Employee / Partner Incentive Prepaid Card – Transaction Value Trend Analysis, 2014-2023
17.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
17.3.1 Employee / Partner Incentive Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2014-2023
17.3.2 Employee / Partner Incentive Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2014-2023
17.3.3 Employee / Partner Incentive Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2014-2023

18 Kenya Travel Forex Prepaid Card Market Size and Forecast, 2014-2023
18.1 Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2014-2023
18.2 Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2014-2023
18.2.1 Travel Forex Prepaid Card Market Size and Forecast – Retail, 2014-2023
18.2.2 Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2014-2023
18.2.3 Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2014-2023
18.2.4 Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2014-2023
18.2.5 Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2014-2023

19 Kenya Transit and Tolls Prepaid Card Market Size and Forecast, 2014-2023

20 Kenya Healthcare and Wellness Prepaid Card Market Size and Forecast, 2014-2023

21 Kenya Insurance Claims Prepaid Card Market Size and Forecast, 2014-2023

22 Kenya Fuel, Utilities, and Other Prepaid Cards Market Size and Forecast, 2014-2023

23 Further Reading
23.1 About the Author
23.2 Related Research
23.3 Knowledge Center
Note: Product cover images may vary from those shown
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