Report Description
According to the author, the prepaid card market (value terms) in Greece increased at a CAGR of 8.5% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 5.8%, increasing from US$ 3.2 billion in 2019 to reach US$ 4.0 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
Report Scope
Reason to Buy
According to the author, the prepaid card market (value terms) in Greece increased at a CAGR of 8.5% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 5.8%, increasing from US$ 3.2 billion in 2019 to reach US$ 4.0 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry in Greece.
- Open loop and closed loop: market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2014-2023. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.
- Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2014-2023. These include gift, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
Report Scope
- Greece Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Greece Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
- Greece Prepaid card spend analysis by consumer demographics: Age, income, and gender
- Greece Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
- Greece Prepaid card spend analysis by card function: Closed loop and open loop segments
- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
- Greece Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Greece Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Greece Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Greece Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Greece Healthcare and wellness card spend analysis: Market size and forecast at category level.
- Greece Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Greece Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Greece Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
- Greece General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
- Greece Remittance card spend analysis: Market size and forecast at category level.
- Greece Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
- Greece Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
- Greece Insurance claim card spend analysis: Market size and forecast at category level.
- Greece Entertainment and gaming card spend analysis: Market size and forecast at category level.
- Greece Transit and toll card spend analysis: Market size and forecast at category level.
- Greece Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.
Reason to Buy
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid cards in Greece.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through proprietary Prepaid Cards Industry Attractiveness and Risk Index.
Table of Contents
1 About this Report
2 Greece Prepaid Card Industry Market Attractiveness
3 Greece Open Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
4 Greece Closed Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
5 Greece Prepaid Card Consumer Usage Trends
6 Greece Open Loop Prepaid Card Retail Spend Dynamics
8 Greece General Purpose Prepaid Card Market Size and Forecast, 2014-2023
9 Greece Gift Card Market Size and Forecast, 2014-2023
12 Greece Teen and Campus Prepaid Card Market Size and Forecast, 2014-2023
13 Greece Business and Administrative Expense Prepaid Card Market Size and Forecast, 2014-2023
14 Greece Payroll Prepaid Card Market Size and Forecast, 2014-2023
15 Greece Meal Prepaid Card Market Size and Forecast, 2014-2023
16 Greece Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2014-2022
17 Greece Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2014-2023
18 Greece Travel Forex Prepaid Card Market Size and Forecast, 2014-2023
21 Further Reading
Companies Mentioned
- Delhaize Group Sa
- Schwarz Beteiligungs GmbH
- Sklavenitis J&S SA
- Marinopoulos SA
- Diamantis Masoutis SA
- Carrefour SA
- Jumbo Hellas SA
- Metro AG
- Internationale Spar Centrale BV
- Inditex
- Industria de Diseño Textil SA
- Hondos Bros
- Dixons Carphone Plc
- Plaisio Computers SA
- Inter Ikea Systems BV
- Germanos SA
- Retail World Sa
- Amazon.com Inc
- Market In SA
- Praktiker Hellas Trading Co SA
- H&M Hennes & Mauritz AB
- Attica Department Stores Sa
- Veropoulos Bros SA
- Bazaar Sa
- eBay Inc
- Euronics International Ltd
