+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Music Tourism - Global Markets 2019

  • PDF Icon


  • 100 Pages
  • February 2019
  • Region: Global
  • Ian Youngman
  • ID: 4752632

Many organisations are looking for the next big thing in tourism and the latest but still overlooked niche is music tourism.

What is music tourism? This report gives an easy to understand overview of what is happening and the potential; it is an analysis that does not drown you in irrelevant historical facts and figures.

This report is forward-looking rather than boring and useless past statistics.

Key Findings:

  • Music tourism is becoming more clearly identifiable within the overall tourism mix. It has grown organically.
  • It is slowly being directed by governments, local authorities and tourist boards
  • Music tourism is the result of the initiative of local entrepreneurs
  • It crosses a wide range of genre and national boundaries, with people prepared to travel long distances worldwide, to learn more about their type of music and to encourage interest in that music within their own countries.
  • Music tourism is closely linked to dance and heritage tourism.
  • Awareness of the concept of music tourism is increasing rapidly.

The author is a specialist travel and business writer and analyst with many years of experience. Her reports combine an insider's market expertise with the objectivity of an outsider to give you the best possible insight into future trends.

This report is only available from Research and Markets.

Who is the report for?

  • Banks and other financial institutions
  • Investors and private equity
  • Tourism organisations and businesses
  • National and local government policy-makers
  • Lawyers
  • Policy advisors
  • Think tanks
  • Management consultants
Please Note:

This report does not contain images, diagrams or price comparisons.

It does include facts and figures - with tables when appropriate.

Table of Contents

Executive Summary

Music Tourism

Increasing Awareness Of Music Tourism

Music Is The New Gastronomy

Who Are The Music Tourists?

Music Tourism Visitor Numbers

Music Cities

Music Festivals

Music Genres

Music Tours


Music Heritage

Music Film Tourism

Key Destinations For Music Tourists


What Makes A Successful Music Tourism Destination?

The Most Appealing Music Tourism Activities

Developing A Music Tourism Strategy


Music Tourism And The Travel Industry

Music Tourism And The Wider Economy

Case Studies

  • Nashville USA
  • Memphis USA
  • Liverpool UK
  • Glastonbury UK
  • Carnival Rio de Janeiro, Brazil
  • Edinburgh Festival, UK
  • Music Heritage London, UK
  • Hard Rock hotels International
  • Martin Randall Travel, UK
  • Colombia, South America
  • Varanasi, India
  • Adelaide, Australia
  • Brazzaville, Republic of the Congo
  • Kinshasa, the Democratic Republic of the Congo

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Carnival Rio de Janeiro, Brazil
  • Edinburgh Festival, UK
  • Glastonbury UK
  • Hard Rock hotels International
  • Martin Randall Travel, UK
  • Music Heritage London, UK