Destination Market Insights: East Africa - Analysis of destination markets, infrastructure and attractions, and risks and opportunities

Destination Market Insights: East Africa - Analysis of destination markets, infrastructure and attractions, and risks and opportunities

Summary

With the exception of Mauritius and the Seychelles, the tourism industry in East Africa is generally much less developed than in most parts of the world. Fears about safety and crime as well as health and disease are off-putting for some visitors but with a wide range of activities, there is great potential for each country in the region to increase both visitor numbers and tourism revenue. Unspoiled scenery and untraveled paths are key to attracting visitors looking for adventure and something different to the usual holiday.

The rich eco-systems of the region give rise to an abundance of opportunities to spot animals and unique plants. Safaris are famous worldwide but the region also offers unique chances to see lemurs, Coco de Mer trees, and Grevy’s zebras in their natural environment, something that cannot be done elsewhere. The East African region is going from strength to strength with over 9 million international arrivals in 2018. Although recent terrorist attacks have affected Kenya’s inbound market, there is a positive trajectory across the region with the author expecting arrivals to exceed 10 million by 2022.

The report "Destination Market Insights: East Africa - Analysis of destination markets, infrastructure and attractions, and risks and opportunities", provides in-depth analysis of a tourist destination, in this case for the East Africa region. The countries included in this report are Burundi, Djibouti, Eritrea, Kenya, Madagascar, Mauritius, Mozambique, Rwanda, Seychelles, Tanzania, and Uganda

Companies mentioned: Kenya Airways, Ethiopian Airlines, Air Seychelles, Air Tanzania, RwandAir, Accor Hotels, Airbnb, Marriott, InterContinental Hotels Group.

Scope

• Mozambique, Kenya, and Mauritius are the leading tourist destinations in the region in terms of international arrivals.


• Leisure accounts for over half of all trips by purpose.


• The countries of the region should focus on improving air connectivity, security, and capitalize on niche tourism segments such as Volontourism and Eco Tourism.


• Overtourism, terrorism, and crime remains issues that pose barriers to growth.

Reasons to Buy

• Obtain a clear and detailed insight into new developments in a up and coming tourist destination.


• Use data and analysis to explore future trends related to international arrivals, airlines, niche tourism, and hotel developments.


• Gain a strong understanding of the opportunities in the market, as well as the risks, to support better business decisions.