Opportunities in the Americas Wine Sector: Analysis of Opportunities Offered by Countries in the Region

Opportunities in the Americas Wine Sector: Analysis of Opportunities Offered by Countries in the Region

Summary

The Americas had a value share of 20.6% in the global wine sector in 2017, representing the second largest regional market. The region is expected to register a value CAGR of 5.8% over the forecast period (2017-2022). Growth in the region will be driven by the rising consumption of wine among the young adult population, combined with an increasing interest towards premium categories. At a country level, the US held a 61% value share in the sector with US$40,272.8 million in 2017, which is projected to reach US$49,947.1 million by 2022, registering a CAGR of 4.4% during 2017-2022. The US was also the largest market in the region in terms of volume, with 3,4511 million kg In 2017.

The region’s wine sector is estimated to grow from US$660,11.6 million in 2017 to US$87,391 million by 2022, at a CAGR of 5.8% during 2017-2022. In terms of volume, the Americas market was estimated at 6,088.4 million liters in 2017 and is forecast to record the third-fastest CAGR of all regions with 2.1% during 2017-2022. The overall wine sector in the Americas is fragmented, with the top five brands - Franzia, Barefoot, Toro, Carlo Rossi, and Woodbridge- accounting for 18.7% of overall volume sales in the sector in 2017.

Hypermarkets & supermarkets was the leading distribution channel in the Americas wine sector with a volume share of 42.3% in 2017, followed by food & drinks specialists, which accounted for 26.8%. Among the high-potential countries, the share of hypermarkets & supermarkets was the highest in the US at 51.6%, followed by Canada (34.4%). Glass was the most commonly used package material in the Americas wine sector, accounting for an 83.1% share in 2017, while stopper was the most commonly used closure type, accounting for a share of 65.9%.

The report "Opportunities in the Americas Wine Sector", brings together multiple data sources to provide a comprehensive overview of the region's wine sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Companies mentioned: E. & J. Gallo Winery, Constellation Brands Inc, Franzia Wines, Fecovita coop ltda, Grupo Penaflor sa and Viña Concha Y Toro S.A.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Wine sector in the region. It includes analysis on the following -

• Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
• Change in consumption: Analysis on the shift in consumption of Wine categories across the key countries in the region.
• High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
• Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
• Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
• Key distribution channels: Provides analysis on the leading distribution channels for Wine across the key countries in the region, in 2017. It covers these distribution channels - hypermarkets & supermarkets and others, which includes cash & carries & warehouse clubs and vending machines and other retailers.
• Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, container, closure, and outer types based on the volume sales (units) of Wine.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.