Global Cross-Platform & Mobile Advertising Market Size, Share & Trends Analysis Report by Channel Type (SMS, Banner Ads, Audio and Video Ads, and Interstitial Webpage), by End-User (Food Service Providers, Transportation & Logistics, BFSI, Telecom & IT and Others) And Forecasts, 2019 - 2025.
The global cross-platform & mobile advertising market is growing with high CAGR due to increasing smartphone users and growing internet penetration across the globe. Cross-platform & mobile advertising is an online advertisement method adopted to reach directly to the target audience. With the shifting trend towards online purchasing, various end-users are targeting potentially exposed customer base. Digital platforms are becoming a better substitute for end-users to gain the customer base due to the low cost of advertisement and timely delivery of promotional content. End-users are adopting mobile advertising as a means of promotion due to competitive pressure as well. The global cross-platform & mobile advertising market is directly impacted by rapidly increasing smartphone users across the world. Growing dependency on work on laptops and desktop is providing huge potential for market players. This is supporting market players to increase the sale or business. In addition, established internet connections are encouraging the market growth for global cross-platform & mobile advertising market. The global cross-platform & mobile advertising market is branched on the basis of end-user into food service providers, sport equipment companies, transportation & logistics, BFSI (Banking, Financial Services, and Insurance), telecom & IT and others. On the basis of advertisement type, the global cross-platform & mobile advertising market is segmented into SMS, banner ads, audio & video ads, and interstitial webpage.
Geographically, the global cross-platform & mobile advertising market is analyzed into four regions including North America, Europe, Asia-Pacific and Rest of the World. Due to an established infrastructure for cross-platform & mobile advertisement in North America, the region is calculated to dominate the market. North America is well established in social networking platforms, online shopping portals and other internet surfing sites which is helping industry players to get a platform to reach the target audience. Asia-Pacific possesses huge potential for cross-platform and mobile advertising services. Service providers are targeting Asia-Pacific as a lucrative region. Asia-Pacific is reporting a significant shift in purchasing behavior of customers. People are rapidly adopting online portals and various social sites for purchasing. Thus, Asia-Pacific is estimated to grow substantially during the forecast period. Audio and video ads are prevalent in Asia-Pacific. Europe is holding a considerable market share in the global cross-platform & mobile advertising market.
Some of the major market players in global cross-platform & mobile advertising market include Flipkart Online Services Pvt. Ltd., SAP SE, Yahoo Inc., Facebook Inc., Google LLC, Microsoft Corporation, Flytxt B.V., Epom Ltd., Kargo Global Inc., Hunt Mobile Ads and so on.
Research Methodology
The market study of the global Cross platform & mobile advertising market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The research team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. the analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of the publisher's.
Secondary sources include:
The report is intended for ICT companies, research organizations, companies working on advanced technology, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.
Market Segmentation:
Global Cross platform & mobile advertising market is segmented on the basis of regional outlook and following segments:
1. Global Cross platform & mobile advertising Market Research and Analysis by ChannelType
2. Global Cross platform & mobile advertising Market Research and Analysis by End-User
3. Global Cross platform & mobile advertising Market Research and Analysis by Geography
The Report Covers:
The global cross-platform & mobile advertising market is growing with high CAGR due to increasing smartphone users and growing internet penetration across the globe. Cross-platform & mobile advertising is an online advertisement method adopted to reach directly to the target audience. With the shifting trend towards online purchasing, various end-users are targeting potentially exposed customer base. Digital platforms are becoming a better substitute for end-users to gain the customer base due to the low cost of advertisement and timely delivery of promotional content. End-users are adopting mobile advertising as a means of promotion due to competitive pressure as well. The global cross-platform & mobile advertising market is directly impacted by rapidly increasing smartphone users across the world. Growing dependency on work on laptops and desktop is providing huge potential for market players. This is supporting market players to increase the sale or business. In addition, established internet connections are encouraging the market growth for global cross-platform & mobile advertising market. The global cross-platform & mobile advertising market is branched on the basis of end-user into food service providers, sport equipment companies, transportation & logistics, BFSI (Banking, Financial Services, and Insurance), telecom & IT and others. On the basis of advertisement type, the global cross-platform & mobile advertising market is segmented into SMS, banner ads, audio & video ads, and interstitial webpage.
Geographically, the global cross-platform & mobile advertising market is analyzed into four regions including North America, Europe, Asia-Pacific and Rest of the World. Due to an established infrastructure for cross-platform & mobile advertisement in North America, the region is calculated to dominate the market. North America is well established in social networking platforms, online shopping portals and other internet surfing sites which is helping industry players to get a platform to reach the target audience. Asia-Pacific possesses huge potential for cross-platform and mobile advertising services. Service providers are targeting Asia-Pacific as a lucrative region. Asia-Pacific is reporting a significant shift in purchasing behavior of customers. People are rapidly adopting online portals and various social sites for purchasing. Thus, Asia-Pacific is estimated to grow substantially during the forecast period. Audio and video ads are prevalent in Asia-Pacific. Europe is holding a considerable market share in the global cross-platform & mobile advertising market.
Some of the major market players in global cross-platform & mobile advertising market include Flipkart Online Services Pvt. Ltd., SAP SE, Yahoo Inc., Facebook Inc., Google LLC, Microsoft Corporation, Flytxt B.V., Epom Ltd., Kargo Global Inc., Hunt Mobile Ads and so on.
Research Methodology
The market study of the global Cross platform & mobile advertising market is incorporated by extensive primary and secondary research. Secondary research has been conducted to refine the available data to break down the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. The research team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macroeconomic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables the analyst to derive the closest possible figures without any major deviations in the actual number. the analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of the publisher's.
Secondary sources include:
- Financial reports of companies involved in the market
- Authentic Public Databases such as the World bank, IBEF, and others
- Whitepapers, research-papers and news blogs
- Company websites and their product catalog.
The report is intended for ICT companies, research organizations, companies working on advanced technology, investment companies, government organizations for overall market analysis and competitive analysis. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.
Market Segmentation:
Global Cross platform & mobile advertising market is segmented on the basis of regional outlook and following segments:
1. Global Cross platform & mobile advertising Market Research and Analysis by ChannelType
2. Global Cross platform & mobile advertising Market Research and Analysis by End-User
3. Global Cross platform & mobile advertising Market Research and Analysis by Geography
The Report Covers:
- Comprehensive research methodology of the global Cross platform & mobile advertising market.
- This report also includes a detailed and extensive market overview with key analyst insights.
- An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
- Analysis of regional regulations and other government policies impacting the global Cross platform & mobile advertising market.
- Insights about market determinants which are stimulating the global Cross platform & mobile advertising market.
- Detailed and extensive market segments with regional distribution of forecast revenues.
- Extensive profiles and recent developments of market players.
Table of Contents
1. Report Summary
2. Market Overview and Insights
3. Competitive Landscape
4. Market Determinants
5. Market Segmentation
6. Regional Analysis
7. Company Profiles
Companies Mentioned
A selection of companies mentioned in this report includes:
- 4INFO, Inc.
- Amobee, Inc.
- Airpush, Inc.
- Apple Inc.
- Business Applications Performance Corp.
- Celtra Inc.
- Chartboost, Inc.
- Epom Ltd.
- Facebook, Inc.
- Flytxt B.V.
- Google LLC
- InMobi Pte Ltd.
- Kargo Global, Inc.
- Microsoft Corp.
- Nokia Corp.
- Oath Inc.
- RhythmOne, LLC
- Tapjoy Inc.
- Walmart Inc.
- Yahoo Inc.
