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Mobile E-Commerce (Goods) in Georgia

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    Report

  • 28 Pages
  • April 2022
  • Region: Georgia
  • Euromonitor International
  • ID: 4753789
While value sales are still low, mobile e-commerce again registered the highest current value of any retailer channel in 2021. This was largely driven by online third party food delivery companies such as Glovo and Wolt. While online grocery sales remained high in 2021, it was not through mobile e-commerce, as most grocery retailers do have mobile-friendly websites. Sales of pet care through mobile e-commerce, however, portrayed noticeable growth, even if growing from a low base.

This Mobile E-Commerce (Goods) in Georgia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce (Goods) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Online food delivery companies drive value sales in mobile e-commerce
  • Mobile e-commerce remains in a nascent stage in 2021
  • Growing number of players expected to launch mobile retail apps over the forecast period
PROSPECTS AND OPPORTUNITIES
  • More affordable mobile date packages will drive value sales
  • Older people becoming more open to mobile e-commerce
  • Expanding coverage by mobile operators to further support the development of mobile e-commerce
CHANNEL DATA
  • Table 1 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026
RETAILING IN GEORGIA
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • E-commerce sales continue to grow
  • Devaluation of lari leads to general price increases, dampening sales growth
  • What next for retailing?
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Back to school
  • New Year
  • Payments
  • Delivery and collections
  • Emerging business models
MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 7 Sales in Store-Based Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Store-Based Retailing Outlets by Channel: Units 2016-2021
  • Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 15 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 19 Retailing GBO Company Shares: % Value 2017-2021
  • Table 20 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 21 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 22 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 23 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 24 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 25 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2021-2026
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2021-2026
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2021-2026
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
SOURCES
  • Summary 2 Research Sources