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Mobile E-Commerce in Ecuador

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    Report

  • 33 Pages
  • March 2021
  • Region: Ecuador
  • Euromonitor International
  • ID: 4753791
Mobile e-commerce was the best performing retail format in 2020, with value sales increasing by over three quarters. However, this growth was from a low base. The value growth was mainly driven by third party delivery apps, as Rappi, Glovo or Tipti that facilitated online delivery and payment for retailers. As the pandemic went on, some retailers developed their own apps, whilst other retailers used WhatsApp to communicate with their consumers.

The Mobile E-Commerce in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Third-party delivery apps drive value growth in 2020
  • Fybeca and Comandato are among the most dynamic apps
  • Mobile retail apps gain ground through social networks

RECOVERY AND OPPORTUNITIES
  • Social media channels key driver of mobile e-commerce
  • Penetration rate of mobile internet will continue to rise
  • Young Ecuadorians entirely comfortable with mobile-based purchases

CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2015-2020
  • Table 2 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Informal market continues to flourish
  • Large public debt continues to hamper economy
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Mother’s/Father’s Day
  • Summer Sales
  • Back to School
  • Christmas
  • Payments and delivery
  • Emerging business models

MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 7 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 9 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 15 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 19 Retailing GBO Company Shares: % Value 2016-2020
  • Table 20 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 21 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 22 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 23 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 24 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 25 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMERGLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
SOURCES
  • Summary 2 Research Sources