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Mobile E-Commerce in Ecuador

  • ID: 4753791
  • Report
  • April 2020
  • Region: Ecuador
  • 32 pages
  • Euromonitor International
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Mobile e-commerce is the fastest-growing retailing channel in Ecuador. During the review period, mobile-based apps have increased their presence in retailing, with domestic players focusing investment on mobile e-commerce as a way to retain customer loyalty and broaden their consumer base. Young Ecuadorians are digital natives who start to use smartphones from an early age.

The Mobile E-Commerce in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Mobile E-Commerce in Ecuador

List of Contents and Tables

HEADLINES

PROSPECTS
  • Young Ecuadorians entirely comfortable with mobile-based purchases
  • Penetration rate of mobile internet will continue to rise
  • Mobile retail apps gain ground through social networks
COMPETITIVE LANDSCAPE
  • Fybeca and Comandato are among the most dynamic apps
  • Platforms OLX and MercadoLibre incorporate a second-floor space for small retailers
  • Smartphone price wars encourage purchases among low-income consumers
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2014-2019
  • Table 2 Mobile E-Commerce: % Value Growth 2014-2019
  • Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Economic uncertainty hampers growth in retailing in 2019
  • Price wars and deep discounting prevail throughout all channels
  • Store-based retailers strive to increase their online presence in an intensely competitive environment
  • Mobile e-commerce leads growth in retailing in 2019
  • Consumers continue to favour store-based retailing over non-store retailing
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Mother’s/Father’s Day
  • Summer Sales
  • Back to School
  • Christmas
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 7 Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 9 Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 15 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
  • Table 19 Retailing GBO Company Shares: % Value 2015-2019
  • Table 20 Retailing GBN Brand Shares: % Value 2016-2019
  • Table 21 Store-based Retailing GBO Company Shares: % Value 2015-2019
  • Table 22 Store-based Retailing GBN Brand Shares: % Value 2016-2019
  • Table 23 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
  • Table 24 Non-Store Retailing GBO Company Shares: % Value 2015-2019
  • Table 25 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
  • Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
  • Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
  • Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
  • Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
  • Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
  • Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
  • Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
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