New and updated 2018/2019 edition of the benchmarking report for the global lottery industry
The study again provides a wealth of information on lottery-specific industry benchmarks far beyond sales comparisons.
The 2018/2019 edition again includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gam(bl)ing are becoming more and more important, we again include analyses of activities and successes of lotteries in social media.
Content of the report:
- Sales-related benchmarks - Total sales and product-related sales (e.g., lotto, betting, instant) benchmarks, such as per-capita sales analyses.
- Sales channel benchmarks, such as a number of residents and sales per outlet.
- Internet/digital segments and channels - The report offers many analyses of the Internet/digital segments and channels, users. We have also included comparisons to private Internet gambling companies.
- Social media and networks benchmarking and success stories - In-depth analyses of the social media activities (Facebook, Twitter, YouTube) of lotteries.
- Marketing benchmarks, such as marketing/advertising expenses in % of total sales.
- Operating expense benchmarks, such as operating expenses in % of sales broken down into human resources (e.g., average personnel expenses, sales per employee), IT and communications, and other benchmarks.
- A large number of lotteries analysed and most up-to-date information - Analyses of data from ca. 130 state/public lotteries and operators for the years 2017 and 2016 as well as long-term trend analyses.
In total, the report has 56 pages and 49 graphs/exhibits.
1 Introduction and Overall Trends
2 Total Sales Benchmarks
2.1 Total Sales Per Capita
2.2 “Real” Market Penetration - Per-Capita Sales as % of Per-Capita Income
3 Lotto Sales Benchmarks
4 Betting Sales Benchmarks
5 Instant Lottery Sales Benchmarks
6 Keno Sales Benchmarks
7 VLT Sales Benchmarks
8 Retail Channel Benchmarks
8.1 Density of Retail Outlets
8.2 Sales Per Retail Outlet
8.3 Retail Strategies In Comparison
9 Internet and Digital Channels Benchmarks
9.1 Internet/Digital Sales
9.2 Registered Users, Sales Per User/Player, and Other Related Benchmarks
9.3 Development of Internet/Digital Sales of State/Public Operators
9.4 Mobile Sales
10 Social Media Benchmarking - Facebook, Twitter
10.1 Social Media and Networks - An Introduction
10.2 Facebook, Twitter, Youtube - How Do State Lotteries Perform?
11 Overall Cost Benchmarks
12 Marketing Benchmarks
13 Human Resource Benchmarks
14 Prizes/Payout Benchmarks
15 IT and Data Communications Costs Benchmarks
16 Retailer Commission Benchmarks
18 List of Exhibits
19 About the Authors and Contact
20 Related Reports
List of Exhibits
Benchmark Exhibit 1: Total Sales Per Capita
Benchmark Exhibit 2: Average Total Sales Per Capita - 2011 To 2017
Benchmark Exhibit 3: Annual Growth Rates of Total Sales - 2009 To 2017
Benchmark Exhibit 4: Average Annual Growth Rate of Total Sales - 2009 To 2017
Benchmark Exhibit 5: Per-Capita Total Sales As % of Per-Capita Income
Benchmark Exhibit 6: Lotto Sales Per Capita
Benchmark Exhibit 7: Lotto Sales As % of Total Sales
Benchmark Exhibit 8: Betting Sales Per Capita
Benchmark Exhibit 9: Betting Sales In % of Total Sales
Benchmark Exhibit 10: Instant Lottery Sales Per Capita
Benchmark Exhibit 11: Instant Lottery Sales In % of Total Sales
Benchmark Exhibit 12: Keno Sales Per Capita
Benchmark Exhibit 13: Keno Sales In % of Total Sales
Benchmark Exhibit 14: Vlt Net Income Per Capita
Benchmark Exhibit 15: Vlt Net Income (In Eur Thousand) Per Machine
Benchmark Exhibit 16: Number of Retail Outlets Per 1,000 Residents
Benchmark Exhibit 17: Average Number of Residents Per Outlet
Benchmark Exhibit 18: Catchment Area of Outlets - Sq Km Per Outlet
Benchmark Exhibit 19: Sales Per Outlet (In Eur Thousand)
Benchmark Exhibit 20: Internet/Digital Sales/Wagers Per Capita
Benchmark Exhibit 21: Development of Average Internet/Digital Sales Per Capita - 2008 To 2017
Benchmark Exhibit 22: Internet/Digital Sales In % of Total Sales
Benchmark Exhibit 23: Registered Users of State/Public Operators and Lotteries In % of Population
Benchmark Exhibit 24: Registered Users of State/Public Operators and Lotteries In % of Total Internet Users
Benchmark Exhibit 25: Internet/Digital Sales Per Registered User
Benchmark Exhibit 27: Number of Facebook Likes/Fans of State Lottery Facebook Pages
Benchmark Exhibit 28: Number of Facebook Likes/Fans of State Lotteries In % of Internet Users In the Respective Country/Region
Benchmark Exhibit 29: Number of Twitter Followers of State Lottery Twitter Pages
Benchmark Exhibit 30: Number of Twitter Followers of State Lotteries In % of Internet Users In the Respective Country/Region
Benchmark Exhibit 31: Number of Tweets of State Lottery Twitter Pages
Benchmark Exhibit 32: Number of Youtube Subscribers of State Lottery Youtube Pages
Benchmark Exhibit 33: Youtube Video Views of State Lottery Youtube Pages
Benchmark Exhibit 34: Operating Expenses In % of Total Sales
Benchmark Exhibit 35: Marketing/Advertising Expenses In % of Total Sales
Benchmark Exhibit 36: Average Marketing/Advertising Expenses In % of Total Sales - 2011 To 2017
Benchmark Exhibit 37: Personnel Expenses In % of Total Sales
Benchmark Exhibit 38: Average Personnel Expense Per Employee (In Eur Thousand)
Benchmark Exhibit 39: Average Sales Per Employee (In Eur Million)
Benchmark Exhibit 40: Average Prizes In % of Total Sales
Benchmark Exhibit 41: It and Data Communication Expenses In % of Total Sales
Benchmark Exhibit 42: Retailer Commission In % of Total Sales
Exhibit 1: Development of Average Betting Sales Per Capita - 2008 To 2017
Exhibit 2: Development of Total Betting Sales of Public/State Operators - 2007 To 2017
Exhibit 3: Retail Strategies In Comparison
Exhibit 4: Development of Internet/Digital Sales of State/Public Lotteries and Operators - 2005 To 2017
Exhibit 5: Economies of Scale - Operating Expenses In Relation To Total Sales
Exhibit 6: Exchange Rates
Exhibit 7: State/Public Lotteries and Operators Included In Benchmark Analysis