The researcher has been advising the hospitality community (vendors, restaurants, managed services providers and others) since 1996 in the industry-specific information technology evolution and strategy.
Over the years we’ve amassed a tremendous amount of primary- and secondary-source data through first hand consulting experience in this pursuit. From this ever-growing knowledge base, offerings like our Sophia Data Service, The Worldview IT Sizing Forecast Model as well as custom research projects have been developed and successfully launched.
This particular report looks at the overall Hospitality Software and Software as a Service (SaaS) Market Worldwide.
Who are the real leaders? What are the real rankings? Who is leading are the leaders in SaaS market by solution categories? Which vendors are leading in sales, innovation, market reach and can implement a complete Unified Commerce approach with a single view of the customer? It’s all here.
Companies are encouraged to use these charts in discussions with their vendor partners. It is our intent that they provide unique insights into vendor strategy and provide thought-provoking questions as we all move though and prosper in the Era of Intentional Innovation.
The Market View series of research studies build upon all this knowledge and add analyst insight to graphically display vendor positioning, drive for innovation and projected growth.
The goal of this report, as well as the entire Retail Executive Advisory Program (REAP), is to provide the retail community with the most detailed and complete picture imaginable of the retail technology landscape. We do this to assist retailers in vendor selection and to help the industry understand the trends, drivers and barriers that are fundamentally transforming our industry.
This is the first of several hospitality studies under the series of research that is part of the Retail Executive Advisory Program (REAP). This study looks at the Total Hospitality SaaS Market. Others that are available as part of the REAP program include Hospitality Software Market, Hospitality Hardware Market and then finally Total Hospitality Store Systems Market.
Readers of this research will get a forecast for Software Licenses, Software Maintenance, and Software-as-a-Service. In addition, we size the market by Line of Business Categories ranging from Business Intelligence to eCommerce to Merchandising and Supply Chain to Marketing to Store Systems; 10 LOB categories in all. Breakouts are included for Fast Food, Bar/Restaurants, and then Other Hospitality which is inclusive of Lodging, Casinos, Cruises, Theaters, Theme Parks, Museums, Stadiums and other formats.
Next we provide rankings for combined Software and SaaS, Software and Maintenance, and then just SaaS on its own. Then we discuss market trends, drivers and market barriers.
The Market View Map then positions vendors against each other in a 3-dimensional quadrant view. The upper right quadrant shows someone who is a leader in market strength and also in growth, innovation, and unified commerce coverage. What is unique about the approach is we also add a further dimension of market share scale so you can not only see who is in what quadrant, but how strong they are as well. This is ideal as executives review their market position and consider competitors and acquisition candidates.
Finally, we provide market profiles on the top 15 software providers by revenue. Each profile includes total revenues, revenues by hardware, software, SaaS, and services, revenues by region, and revenues by Line of Business Category. In addition, the profiles include merger and acquisition information as well as key clients.
The data, forecasts, and positioning maps are provided Worldwide as well as a deep dive on North America.
What makes this research different and more rigorous is that it is based on a very sophisticated and highly objective research model. It allows vendors, retailers and analysts to see who are the real leaders in retail software, true software market rankings, who is leading in the fast growing software-as-a-service market, and which vendors are leading in sales, innovation, market reach and can implement a complete unified commerce approach to retail.
Elephants in the Room
Trends, Drivers, and Barriers
Market Forecast and Growth
- Total Worldwide Hospitality SaaS Sizing and Forecast
- Worldwide Fast Food SaaS Sizing and Forecast
- North America Fast Food SaaS Sizing and Forecast
- Worldwide Bar/Restaurant SaaS Sizing and Forecast
- North America Bar/Restaurant SaaS Sizing and Forecast
- Worldwide Lodging/Entertainment SaaS Sizing and Forecast
- North America Lodging/Entertainment SaaS Sizing and Forecast
- Worldwide Rankings – Top 15 Hospitality SaaS Vendors and Revenues
- North American Rankings – Top 15 Hospitality SaaS Vendors and Revenues
Market View Vendor Positioning Maps
- Total Hospitality Software Positioning Map
- Fast Food Software Positioning Map
- Bar/Restuarant Software Positioning Map
- Lodging/Entertainment Software Positioning Map
Vendor Profiles (see above for what’s included)
- Appendix – Categories of Software Included
General 5 step process for all research.
Step 1 – The WorldView IT Sizing Forecast Model is used by the analyst as a leverage as a sizing and forecast tool for over 300 retail Hardware, Software, SaaS and Services categories is leveraged within this research. The analyst has been sizing and forecasting the retail/hospitality market worldwide by solutions for over 10 years. This provides the upper bounds of the market data and total market size.
Step 2 – This is then combined with a Sophia Data Service that tracks over 4,500 enterprise retailers and hospitality providers (with a minimum of 50 locations) in terms of which vendor’s technology a given retailer/hospitality provider has installed, the total lanes/licenses, the timing of those installations and when they are due to be replaced.
Step 3 – If it is part of an end user study, the analysts will do customized web surveys and phone calls with key retail industry leaders several times a year. This data is then leveraged for several different research reports if applicable. When combined with the IT Sizing in step 1, the detailed installs by retailer in step 2, and then the vendor and customer interviews in step 4, the research data comes from several angles to provide the most insight to readers.
Step 4 – The installs and business sizing for each vendor is validated through public records and vendor/channel interviews. Customer service/traction is validated through existing customer interviews and surveys.
Step 5 – All of this is then merged together into a singular view that not only provides total market size, but also market share and scale of difference between vendors.
Where many research companies provide a top level of insight with just the facts, these reports go a bit deeper through the use of cross-tabulation and sources to answer the questions about “So what?”, not just the data, but what it means and how you can react to the market as a result of this data.