"Success Case Study: NomNomNow Pet Food", is part of Successes and Failures research. It examines the details and the reasons behind the success of NomNomNow in the US. It delivers the critical “what?”, “why?”, and “so what?” analysis to teach you crucial lessons that increase your chances of launching successful products in the online pet food market.
Launched in May 2018 in the US, NomNomNow positions itself as a fresh, healthy, premium pet food producer and e-retailer from which shoppers can directly purchase made-to-order pet meals. The report explores how NomNomNow has successfully capitalized on a gap in the market for fresh, premium pet food that can be purchased online.
- NomNomNow has successfully tapped into the pet humanization trend with fresh, "restaurant-quality" ingredients. The company has created personalized pet food formulations and effectively communicates its claimed health benefits.
- NomNomNow's efficient supply chain allows for a seamless online shopping experience that maximizes convenience.
Reasons to buy
- Increase the chance of success by learning from brands/products that have performed well: successful innovation can enhance profit and reputation.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents1. Introduction
A selection of companies mentioned in this report includes: