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Online Retailing in New Zealand, Summary & Forecasts to 2022

  • ID: 4755673
  • Report
  • Region: New Zealand
  • 89 pages
  • GlobalData
1h Free Analyst Time

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1 of 3


  • 100% Your Electric Store
  • Briscoes Homeware
  • Dell ,Torpedo7
  • Kmart
  • Noel Leeming
  • Supré
  • MORE
Online Retailing in New Zealand, Summary & Forecasts to 2022


Increasing wages in the country has positively influenced consumer confidence in purchasing discretionary items. Growing disposable income is expected to favor the growth of the retail industry in New Zealand. The online retail industry in New Zealand has reached NZ$60.1 billion in 2017 and it is forecast to grow at a CAGR of 11.2% over the next five years to reach NZ$74.6 billion by 2022.

To improve the country’s logistics and infrastructure, the government of New Zealand established an independent infrastructure body in August 2018. The initiative will develop a comprehensive road and railway network linked to major ports to improve trading and benefit the growth of online sales as logistics will improve delivery options and range.

New Zealand customers prefer online shopping during festive seasons to avoid long queues in stores and at the checkouts. Ease of shopping, free shipping and home delivery services offered by retailers are driving customers to shop online. Shopping through mobile devices such as smartphones and tablets is swiftly gaining popularity among New Zealanders, on the back of increasing internet penetration and changing consumer behavior.

The report "Online Retailing in New Zealand, Summary & Forecasts to 2022", provides a detailed analysis of both the historic and forecast market data of retail sales of different product segments in online channel in New Zealand. In addition, it provides an overview of changing shopping trends, the influence of various economic variables on the online retail industry, technology trends and the competitive landscape across product segments.

The report also details major online retailers in each category group with their product proposition analysis and market positioning in 2017 along with recent key developments. In-depth analysis of the latest trends in online shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories).

Companies Mentioned: Harvey Norman, The Warehouse, Noel Leeming, Amazon, Farmers Trading Company Ltd, Countdown Supermarkets, Bunnings, Kmart, Mitre 10, Smiths City, 100% Your Electric Store, Warehouse Stationery, Rebel Sport, Michael Hill, Kathmandu, Briscoes Homeware, Dell, Torpedo7, Supré, Bendon

  • Online retail sales are forecast to grow at a healthy CAGR of 11.2% during 2017-2022
  • Online penetration to increase by 2.1 percentage points during 2012-2022
  • Social media marketing is gaining popularity in the country
  • Rising m-commerce boosts sales through online channel
  • Electricals sector has the highest online penetration
  • Electricals remains the sector with the highest online penetration
  • DIY & garden is the fastest growing sector for online sales
  • The top 20 online retailers commanded a market share of 43.6% in 2017
  • Amazon is leading online pureplay retailer in the country.
Reasons to buy
  • Gain comprehensive knowledge on 26 product categories in New Zealand online retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the online retail market
  • Investigate current and forecast online trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial online trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on the performance of individual product categories online from 2012, with forecasts until 2022.
Note: Product cover images may vary from those shown
2 of 3


  • 100% Your Electric Store
  • Briscoes Homeware
  • Dell ,Torpedo7
  • Kmart
  • Noel Leeming
  • Supré
  • MORE
  • Drivers and inhibitors
  • Key trends
  • Market context
  • Online retail in the country
  • Clothing & accessories
  • Food & grocery
  • Electricals
  • Health & beauty
  • Home
  • Others
  • Methodology
Note: Product cover images may vary from those shown
3 of 3


4 of 3
  • Harvey Norman
  • The Warehouse
  • Noel Leeming
  • Amazon
  • Farmers Trading Company Ltd
  • Countdown Supermarkets
  • Bunnings
  • Kmart
  • Mitre 10
  • Smiths City
  • 100% Your Electric Store
  • Warehouse Stationery
  • Rebel Sport
  • Michael Hill
  • Kathmandu
  • Briscoes Homeware
  • Dell ,Torpedo7
  • Supré
  • Bendon
Note: Product cover images may vary from those shown