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The Connected Consumer Survey 2018: OTT Services in Emerging Asia-Pacific

  • ID: 4755796
  • Report
  • February 2019
  • Region: Asia Pacific
  • 7 Pages
  • Analysys Mason Group
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This report focuses on aspects of the publisher's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in emerging Asia-Pacific. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and paid-for online video services.

This Report:

  • Identifies which communications apps are used most in emerging Asia-Pacific
  • Highlights the pockets of growth that remain in the OTT communication market
  • Identifies which app features are used most on communication apps
  • Discusses the ways in which consumers balance the use of OTT communications with that of traditional services
  • Identifies which paid-for online video services are the most popular in emerging Asia-Pacific
  • Discusses the ways in which consumers balance the use of paid-for online video services with that of pay TV and free-to-air video services.

Survey Data Coverage:

The research was conducted between August and October 2018. The survey groups were chosen to be representative of the mobile-Internet-using population in emerging Asia-Pacific. We set quotas on age, gender and geographical spread to that effect. There was a minimum of 1000 respondents per country.

Key Questions Answered In This Report

  • Which OTT communication and paid-for online video apps are used most in emerging Asia-Pacific?
  • Where is there potential for growth in the OTT communication and paid for online video space?
  • Which features are most frequently used on OTT communication apps?
  • How do smartphone users in emerging Asia-Pacific balance their use of paid-for video services, traditional pay TV and free-to-air services?
  • Is there any remaining potential for monetisation for mobile operators?

Who Should Read This Report

  • Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and video service providers.
  • Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications and paid-for online video services.
  • Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services related to communication and entertainment services.
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1. Executive summary

2. OTT communication and paid-for online video services

3. Methodology and panel information

4. About the author and publisher

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  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam
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