Country Profile: Cosmetics & Toiletries in Poland
Summary
The Polish cosmetics & toiletries industry is led by the skincare category in value terms, while the fragrances category is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of cosmetics & toiletries products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and glass. ‘L`oreal s.a.’, ‘Procter & gamble’ and Unilever are the leading players in the Polish cosmetics & toiletries industry.
This Country Profile report on the cosmetics & toiletries industry in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Scope
Reasons to Buy
Summary
The Polish cosmetics & toiletries industry is led by the skincare category in value terms, while the fragrances category is forecast to register the fastest growth in value terms during 2018-2023. Hypermarkets & supermarkets is the leading channel for distribution of cosmetics & toiletries products in the country. Rigid plastics is the most commonly used pack material, followed by flexible packaging and glass. ‘L`oreal s.a.’, ‘Procter & gamble’ and Unilever are the leading players in the Polish cosmetics & toiletries industry.
This Country Profile report on the cosmetics & toiletries industry in Poland provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
- Industry data: Overall industry value and volume data with growth analysis for 2013-2023.
- Sector coverage: Value and growth analysis for feminine hygiene, fragrances, haircare, make-up, male toiletries, oral hygiene, personal hygiene, skincare and suncare with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as hypermarkets & supermarkets, health & beauty stores, department stores, convenience stores, drugstores & pharmacies, cash & carries and warehouse clubs, ‘dollar stores’, variety store & general merchandise retailers, vending machines, e-retailers, chemists/pharmacies, parapharmacies/drugstores, direct sellers, and other general retailers.
- Leading players: Market share of brands and private labels in value terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each sector in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.
Scope
- The fragrances sector is expected to gain the maximum share, in value terms, during 2018-2023
- The per capita consumption of cosmetics & toiletries is higher in Poland compared to both the global and regional level
- Hypermarkets & supermarkets is the leading distribution channel in the Polish cosmetics & toiletries industry
- Avon is the leading brand in the Polish cosmetics & toiletries industry
- Rigid Plastics is the most commonly used pack material in the Polish cosmetics & toiletries industry.
Reasons to Buy
- Identify high potential sectors and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the industry.
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report scope
- Executive summary
- Poland in the global and regional context
- Poland in the global and Eastern European cosmetics & toiletries industry
- Poland compared to other leading countries in Eastern Europe
- Per capita consumption and expenditure - Poland compared to Eastern Europe and global level
- Industry analysis - cosmetics & toiletries
- Country snapshot - cosmetics & toiletries industry in Poland
- Value and volume analysis - cosmetics & toiletries industry in Poland
- Cross sector comparison - value and growth rate
- Change in sector share by value
- Cross sector comparison - volume and growth rate
- Change in sector share by volume
- Per capita consumption analysis by sector
- Sector analysis: feminine hygiene
- Category analysis (in value terms): feminine hygiene
- Category analysis (in volume terms): feminine hygiene
- Sector analysis: fragrances
- Category analysis (in value terms): fragrances
- Category analysis (in volume terms): fragrances
- Sector analysis: haircare
- Category analysis (in value terms): haircare
- Category analysis (in volume terms): haircare
- Sector analysis: make-up
- Category analysis (in value terms): make-up
- Category analysis (in volume terms): make-up
- Sector analysis: male toiletries
- Category analysis (in value terms): male toiletries
- Category analysis (in volume terms): male toiletries
- Sector analysis: oral hygiene
- Category analysis (in value terms): oral hygiene
- Category analysis (in volume terms): oral hygiene
- Sector analysis: personal hygiene
- Category analysis (in value terms): personal hygiene
- Category analysis (in volume terms): personal hygiene
- Sector analysis: skincare
- Category analysis (in value terms): skincare
- Category analysis (in volume terms): skincare
- Sector analysis: suncare
- Category analysis (in value terms): suncare
- Category analysis (in volume terms): suncare
- Distribution analysis
- Distribution channel share analysis: cosmetics & toiletries
- Distribution channel share analysis by sector
- Competitive landscape
- Brand share analysis by industry
- Brand share analysis by sector
- Private label share analysis by sector
- Growth of private label compared to branded products
- Degree of consolidation/fragmentation by sector
- Packaging analysis
- Pack material
- Pack type
- Closure type
- Primary outer type
- Consumergraphics
- The Polish cosmetics & toiletries industry - demographic analysis
- Macroeconomic analysis
- Economic summary, labor market trends and demographic trends
- Country risk index (GCRI)
- Methodology
- Definitions
- Appendix
List of Tables
- Country snapshot - leading value sectors and fastest-growing categories
- Cross sector comparison - value share (2013-2023)
- Cross sector comparison - volume share(2013-2023)
- Per capita consumption (by sector), Poland compared to Eastern Europe and global levels (in units), 2018
- Feminine hygiene - value analysis by category, 2013-2023
- Feminine hygiene - volume analysis by category, 2013-2023
- Fragrances - value analysis by category, 2013-2023
- Fragrances - volume analysis by category, 2013-2023
- Haircare - value analysis by category, 2013-2023
- Haircare - volume analysis by category, 2013-2023
- Make-up - value analysis by category, 2013-2023
- Make-up - volume analysis by category, 2013-2023
- Male toiletries - value analysis by category, 2013-2023
- Male toiletries - volume analysis by category, 2013-2023
- Oral hygiene - value analysis by category, 2013-2023
- Oral hygiene - volume analysis by category, 2013-2023
- Personal hygiene - value analysis by category, 2013-2023
- Personal hygiene - volume analysis by category, 2013-2023
- Skincare - value analysis by category, 2013-2023
- Skincare - volume analysis by category, 2013-2023
- Suncare - value analysis by category, 2013-2023
- Suncare - volume analysis by category, 2013-2023
- Change in distribution share, 2013-2018
- Performance overview (score: 1-100)
- Sector data, by category
- Per capita consumption (in units), 2013-2023
- Per capita expenditure, 2013-2023
- Cosmetics & toiletries sales distribution in Poland - by sector, 2018
- Brand share (in value terms) in the cosmetics & toiletries industry, 2018
- Brand share (in value terms) in the cosmetics & toiletries industry by sector, 2018
- Pack material (in million pack units), 2013-2023
- Pack materials by sector (in million pack units), 2018
- Pack type (in million pack units), 2013-2023
- Pack types by sector (in million pack units), 2018
- Closure type (in million pack units), 2013-2023
- Closure types by sector (in million pack units), 2018
- Primary outer type (in million pack units), 2013-2023
- Primary outer types by sector (in million pack units), 2018
- Real GDP and annual growth (%), 2015-2023
- Nominal GDP and annual growth (%), 2015-2023
- Consumer price inflation (%), 2015-2023
- Employed people and unemployment rate (%), 2015-2023
- Nominal household final consumption expenditure and annual growth (%), 2015-2023
- Population and annual growth (%), 2015-2023
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2013-2023
List of Figures
- Value and volume share of Poland in the global and Eastern European cosmetics & toiletries industry, 2018-2023
- Poland compared to other top countries in terms of market share, growth, and competitive landscape
- PCC comparison - Poland, Eastern Europe, and global, 2013-2023
- PCE comparison - Poland, Eastern Europe, and global, 2013-2023
- Market size and growth analysis by value and volume, cosmetics & toiletries industry, 2013-2023
- Cross category comparison - by value growth rate (2013-2023)
- Change in sector share (in value terms), 2018-2023
- Cross sector comparison - volume growth rate (2013-2023)
- Change in sector share (in volume terms), 2018-2023
- Market size and growth analysis by value and volume, feminine hygiene sector, 2013-2023
- Market size and growth analysis by value and volume, fragrances sector, 2013-2023
- Market size and growth analysis by value and volume, haircare sector, 2013-2023
- Market size and growth analysis by value and volume, make-up sector, 2013-2023
- Market size and growth analysis by value, male toiletries sector , 2013-2023
- Market size and growth analysis by value and volume, oral hygiene sector, 2013-2023
- Market size and growth analysis by value and volume, personal hygiene sector, 2013-2023
- Market size and growth analysis by value and volume, skincare sector, 2013-2023
- Market size and growth analysis by value and volume, suncare sector, 2013-2023
- Share of key distribution channels, 2018 - cosmetics & toiletries
- Key distribution channel share by sector, 2018
- Leading brands (in value terms) in the cosmetics & toiletries industry, 2018
- Leading brands (in value terms) by sector in the cosmetics & toiletries industry, 2018
- Private label penetration by sector (in LCU terms), 2018*
- Growth analysis, private label and brands, 2018*
- Sector-wise consolidation/fragmentation (in value terms) - cosmetics & toiletries, 2018
- Key pack materials in the Polish cosmetics & toiletries industry, percentage share of pack units, 2018
- Annual growth rate by key pack material , 2013-2023
- Use of pack material by sector (in pack units), 2018
- Key pack types in the Polish cosmetics & toiletries industry, percentage share of pack units, 2018
- Annual growth rate by key pack type , 2013-2023
- Use of pack type by sector (in pack units), 2018
- Key closure types in the Polish cosmetics & toiletries industry, percentage share of pack units, 2018
- Annual growth rate by key closure type , 2013-2023
- Use of closure types by sector (in pack units), 2018
- Key primary outer types in the Polish cosmetics & toiletries industry, percentage share of pack units, 2018
- Annual growth rate by key primary outer type , 2013-2023
- Use of primary outer type by sector (in pack units), 2018
- Demographic analysis
- Real GDP value and annual growth (%)
- Nominal GDP value and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%)
- Population (millions) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (millions) and unemployment rate (%)
- Five lowest risk nations in GCRI Q4 2018
- Five highest risk nations in GCRI Q4 2018
- Country risk analysis - Poland compared to Eastern Europe and the world
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Avon Products Inc.
- Beiersdorf Ag
- L`Oreal S.A.
- Procter & Gamble
- Tzmo S.A.
- Unilever
- Yves Rocher International
- GlaxoSmithKline
- Johnson & Johnson Services Inc
- Coty Inc.
- Colgate-Palmolive Company
- Henkel AG & Co. KGaA
- Joanna Sp.J.
- CEDERROTH-DISTREX S.A.U.
- ZIAJA Ltd.
- Oceanic S.A.
